Data show that the contribution of consumption to China's GDP growth in 2016 reached 64.6%, and the "consumption upgrade" has become the new outlet. As the largest and deepest market in the world, "upgrading of consumption" undoubtedly will give rise to more opportunities. In July 2016, D2S Design-to-Shop was established in Shanghai, China. With the help of new platform service model, the designer's brand has been boosted and consumer spending in the thriving fashion sector has been upgraded.
D2S held POP UP SHOW at Hong Kong Plaza
What are we talking about when we talk about consumer escalation?
What is the "consumer upgrade"? At present, there is no clear and official definition of this concept. In modern economics, consumption escalation is "a change in the consumption structure brought about by economic development." With the rapid urbanization and per capita disposable income growth, the emerging middle class and affluent sectors of the internet age and science and technology progressively expand. After 80, 90 and 00, the population has become the mainstay of the rise and the traditional survival Type and material consumption gradually shift to new types of consumption such as development-oriented and service-oriented consumption. Consumers have shifted from passive coping with living to active management and living. Shared cycling, mini KTV, unmanned convenience stores and other emerging consumer concepts are subtle changes in people's way of life.
Interpretation of these phenomena of consumer escalation, analysis of its underlying causes, the current round of changes in the consumer structure is essentially due to the main consumer, consumer philosophy has changed. Therefore, we talk about the escalation of consumption from the "material" to the "human", from a single material aspect to a richer spiritual one.
Consumer trends to upgrade the fashion industry layout changes
The fundamental reason for the escalation of consumption is the change in the concept of consumers and consumption. So what is the value of observing the emerging affluent middle class wealthy people in contemporary China and the 80, 90 and 00 as they grew up in the promotion of consumption? For the fashion industry, according to reports, the awareness of rational consumer spending in tier-1 and tier-2 cities has been enhanced. The traditional luxury goods that demonstrate LOGO are no longer blindly sought after. The demand for purchase has gradually shifted from the standard for explosion-proof products to niche, limited and differentiated goods. The spending power of the city can not be underestimated, the growth rate of consumer demand surpasses that of the first and second tier cities.
Consumption upgrade with the times. The progress of material civilization and spiritual civilization is the inevitable development of social history. The United States, Japan and other developed countries have also experienced cottage to the original, rampant to sophisticated such a process. When the material is no longer scarce, people's spiritual and cultural life has become rich, the younger generation flaunt individuality and freshness, the pursuit of good taste different from the people; cottage crackdown intensified, more and more people began to focus on copyright awareness ...... The environment Under the original designer, independent designer brand has a greater space for survival and development than ever before. The economic and civilizational imbalances in various regions in China require gradual progress in time. However, the topic of "consumer upgrading" is still a subject of great concern. Many investment community funds are optimistic about the rise of domestic brands under new consumption and the explosive growth of new consumption.
D2S held POP UP SHOW at Hong Kong Plaza
Original designer brand how to upgrade
Chances are always with more challenges and competition coexist. Grasp the consumer upgrade to open the market, as a niche independent designer brand, you need to upgrade the product and experience. First of all, intentions to polish the differentiated products with high غير مجاز مي باشدt performance, stand out in the fast fashion Taobao explosion models of expensive luxury goods and rotten streets, and satisfy the pursuit of quality and individualization of the main crowd of consumers for consumption. Nowadays the information is developed and the young generation's vision Open, how to get in favor of many choices, standing in the long-term pattern depends not only on differentiated products, new consumer new games, designer brands to upgrade at the same time there are experiential value.
Consumption upgrade From the basic subsistence-based consumption to solve the problem of food and clothing to entertainment as the representative of the service-oriented consumption, the final upgrade, is based on identity, access and other high-level emotional needs as the core of self-consumption, so if the difference in products Deep interaction with the outside of the service gives the target audience a spiritual experience, which undoubtedly will become the brand's largest added value with unlimited prospects.
D2S Holds Original Design Flash at 1933 Shanghai Art Landmark
D2S innovative model to help original design
In July 2016, D2S Design-to-Shop was established in Shanghai, China, and is truly dedicated to original design services. D2S for all the original designers such as ladies' wear, men's wear , fashion shoes bags and accessories, etc. to buy hand shop / integrated shop / direct sales shop, recommend excellent fashion designer products to shopkeepers and consumers, enhance designer's personal influence and original Brand awareness. At the same time, D2S platform is also independent incubator designer brand.
"Consumption Upgrade" and "Industrial Upgrade" are both integrated. As the traditional garment company's operating mode is hard to achieve a real industrial upgrade, D2S helps designers to upgrade their brands through the new platform service model.
Product Upgrade - D2S as a platform, the core strengths lies in supply chain integration capabilities. The front-end from proofing to production, including LOOK shooting can be, D2S to provide original designers with the lowest غير مجاز مي باشدt of quality services: understanding of the design artwork version of the version of the room, more than 10 years experience in the fabric supplier, 20 small Single can also be produced in accordance with the scale of the designer brand single volume, good at different factories, as well as Shanghai's top ten commercial studio for high-end magazine fashion photographer ...... D2S professional designers for the original docking, all Service, designers can reduce the operating غير مجاز مي باشدts to a quarter of the original, to help designers introduce more غير مجاز مي باشدt-effective brand differentiation of a single product.
Experience upgrade - D2S on the one hand the designer brand to buy shop / shop / shop, online through the micro-mall and e-commerce platform and other channels of sales; the other hand, D2S not only display features like traditional showroom ordering , Will also create a rich scene, combining flash shows, yacht parties, college culture and other creative cool new retail line held activities under the promotion of designer brands. At present, D2S has successfully cooperated with Shanghai landmark art space, high-end clubs, high-end shopping malls and 211 universities for many times. In the future, D2S will continue to explore the different possibilities of trying out new retail so as to let more people understand the original design and attract more brands Of the audience to strengthen the interaction with the user to establish long-term contact, improve loyalty, make the brand soul more three-dimensional.
D2S live broadcast designer brand show
D2S hosted a dress quarter returnees party at the Shanghai Bund Yacht Club
The consumer upgrade in the next five to ten years, the original designer brand and fashion industry upgrade will usher in a breakthrough in the development of subversive changes. How to create greater value, the overall efficiency of the formation of explosive growth, may be achieved in stages, D2S will continue to think practice, the original fashion products and new retail model, out of their own innovation and upgrading of a line.
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