In all industries, the apparel industry is an eternal sunrise industry. China is the world's largest consumer of clothing, especially women, because of the fashion and the trend of induction, so that women's clothing is updated more frequently. Fashion women's market growth rate can be described as rapid in recent years, so the rise of a wave of women's clothing to join the boom, and now the apparel market mixed, many investors were staked company fraud. How to identify whether they encounter a liar, from which aspects to examine whether they want to join the company is worth joining it? As a fashion brand of women's high quality according to Lu Youni Weapon.
1, the company set up time is not long
It does not mean that a company that has been established for a short time is a liar, but the establishment of a liar is usually not long, most of which will be less than 3 years. Liar companies in the fraud revealed, the general will change a vest registered a new company to continue deception, and the legal entity or the actual controller will not change, if you encounter this situation can not be identified, you can also view the corporate legal person or not There are "black history" to identify the situation, but it is best to choose to set up a long time clothing company to join, such as Yilu Youni nearly 20 years of brand history.
2, the leader's own brand is solid
Clothing is a special product, its purchase depends entirely on the consumer's degree of love of goods. Because of this, you want to join the brand clothing in the local reputation is good, how popular products, are the factors that need to focus on inspection. The best selection of a certain brand awareness to join, such brands are often more reliable. If you encounter a brand awareness is not high but all kinds of boast, then you need to be alert.
3, poor brand image
As the saying goes, people rely on clothing Buddha by gold, clothing is a person's facade, then empathy a company's headquarters, outlets, employees, products and even a brochure to a large extent can also reflect this The strength of the company, see micro-know you can know the strength of this brand. Of course, this does not mean that the company in the high-end office area must be reliable, visit the headquarters, you can not just look at the size of the area, the degree of luxury, but depends on the actual state of the product, but also depends on their professional level and after joining the training and help software Support, more note that is to repeatedly check the company headquarters and store operations are consistent, so as not to be cheated.
4, field trips
Field visits to this point is something to be done, and the field of investigation in addition to inspecting the Lord's own direct sales stores, but also should visit more franchisees joined several franchisees, so as to get more direct and more comprehensive information.
The above is a basic countermeasure by Luyou Ni to the leather bag company, I hope you can have a satisfactory answer in choosing the company cooperation in the future.
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