The fast fashion with "fast, hard, accurate" as the main feature is rapidly emerging, so that the pursuit of fashionable young people rush. Zara, a fast-fashion-dominant brand, has made a huge success in the global market, but consumers will inevitably complain that their tailoring is somewhat inconsistent with the oriental size. Underwear brand伊丝艾拉 new sub-brand B.COM Bikaman, walked fast fashion line, tailor more in line with Asians, while accommodating the Asian market. In the brand management, style and other aspects also have their own unique way.
Fashion underwear
From Isère, underwear company, B.COM underwear concept was an extension. Launched the concept of fashion underwear, underwear is no longer just wear clothes inside. To express personal charisma, personality needs internal and external combination is pure enough, enough real, underwear and fashion is no longer the Chu and the Han community. Such as low-cut T-shirt, from time to time reveal the underwear side, or inside a small wrapped chest with a transparent texture of a small coat, or seemingly an ordinary knit s******t, outside a denim jacket, flew into street fashion . Show their own personality not only reflected in the fashion, but also need to start from the heart to gestures, to underwear, to the exterior, B.COM is to create a unified image inside and outside, not only the underwear brand, but also the fashion brand. TA can be put on the house, you can also take to the streets, but also can be haunted in the crowd of friends gathered.
Neutral avant-garde
Neutral wave hit the world, its fashion avant-garde, free, rebellious style favored by many young people. B.COM personality LOGO also embodies this point. Long eyelashes and bearded, respectively, on behalf of the characteristics of women and men of the communion, which is the use of male characteristics to embellish the feminine image, highlight the brand's neutral style line. Black and red collide with a strong style of fashion, the overall "love" shape, coupled with unique ideas, evolved into a unique brand image, convey the essence of brand advocating love and art. B.COM clothing handsome, bold, avant-garde color patterns and style modeling, but also confirm this. In the same industry in the country, B.COM is the only one to take the line of avant-garde brand. The world is only in Europe, Japan has this style of clothing. B.COM in China is the only one to take the road to the United States local street culture brand.
People first price
This was born in the United States B.COM brand, with its vivid غير مجاز مي باشدittarius image walk in the fast fashion mortal. TA highlights the fast fashion personality; she is stubborn and optimistic, free shuttle in the street style; she is innocent and ***y, romantic in the neutral wind; her self and kind, playful fashion in the hippie wind. This personality is deeply attractive to young people. Chasing the trend of TA's wardrobe to add new time and again. B.COM price of the people not only to reduce the غير مجاز مي باشدt of young fashion life, in the fast pace of fashion, more low carbon and environmental protection.
I love, I fashion. B.COM carries the hope of young people to pursue their dreams and their determination to make young people work hard. Believe in the future, B.COM will certainly walk with her unique charm in the fast fashion frontier.
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