In recent years, China's hardware lock industry has grown steadily at an annual growth rate of 15%. The total annual output value has reached more than 180 billion yuan, and exports have reached more than US billion. It accounts for about one-third of China's total light industry exports, ranking the top three in light industry. According to Luo Baihui, chief analyst of Golden Modular Power Grid, at least 95% of China's hardware industry is private enterprises, and private enterprises have also become the main force in the development of the hardware lock industry. Due to the rapid development of production technology and rising labor غير مجاز مي باشدts in the international hardware lock market, ordinary-type products will be transferred from developing countries to produce only high value-added products, while China has a strong market labor force and become a hardware manufacturer. The lock processing industry is a big exporter of processing. In many hardware locks enterprises in China, the survival and development of small and medium-sized private enterprises have become the key to the healthy development of the industry.
In the globalization and integrated market economy environment, China's hardware lock industry is also facing fierce market competition. Especially in the global environment where the financial crisis and economic crisis have swept the world, the fierce market competition has led to fierce price competition. As a hardware lock industry SMEs how to find a way out? How to survive in the competition is an urgent place to study and improve.
From the origin and history of locks, look at the development of the lock industry; from the current environment of the lock industry, see the main strategies of industry competition. Luo Baihui said that the main method of research is to use the principles of strategic management, global management, marketing management, and management economics to analyze the characteristics of small and medium-sized enterprises in the hardware lock industry, identify the corresponding relationship between competition strategies and related factors, and seek out strategies for survival and development. Specific feasibility proposal.
The lock is the product of safety precautions. This is known to everyone. Its variety, variety, and price are different. China's lock industry is still in a very backward state, and the average selling price of locks is also very low. 1/15 for Britain, the United States, etc. In foreign countries, the price of a lock is usually more expensive than a door, because the lock is the heart of the door. At present, new types of locks developed abroad are very active. Many new materials, new technologies, and new technologies are continuously applied to the lock industry. Locks are breaking through the commonly used mechanical pin lock modes and are evolving toward more secure electronic locks. Although many advanced locks have been unveiled, none of them have solved the problem of invisibility. All installations of locks have exposed parts of the devices. The possibility that the locks will be destroyed will inevitably exist, and safety issues will always suffer.
Due to the development of acoustic, optical, mechanical, electrical, and magnetic, the design of locks has also undergone great changes. By 1974, the United States had succeeded in researching six electronic lock circuits.
By 1985, the lock industry in the United States and Japan accounted for 10% of sales of various types of locks in the sales of electronic locks, and the Japanese lock industry began to develop electronic locks. Since 1985, the development of electronic lock production in the world has been surging. The international lock industry, represented by Yale lock factory in the United States, Xisha Group in Europe, and Dome Company in West Germany, has developed ten electronic card locks. A variety of electronic locks.
China currently has more than 1,000 enterprises with an annual sales of over 5 million yuan, annual export value of 950 million US dollars, and domestic sales of 20 billion yuan. However, the fact that we must face squarely is that high-end products in export products only account for 15% to 20%, while high-end products in China can only be regarded as mid-range products in the developed countries. The low price is a common phenomenon. In addition, there is only one independent brand in China's current export products. Compared with foreign products, whether it is brand awareness or product prices, China's lock products have a very large gap.
Poor brand awareness is a common phenomenon in China's lock industry, which has important links with the industry's more specific development experience. In fact, the production of locks in our country has a long history as other traditional industries. In the era of planned economy, there are 270 lock manufacturers in China, many of which have a century-old brand. At that time, no matter the level of design, the advanced equipment, or the quality of personnel are comparable to advanced countries, there are many advanced designs and good quality. product.
In the past 20 years, after several changes, only one company survived. For more than 70 years, Sanhuan Lock is the only product with its own brand in its export products, and another old brand has already been sold to foreign investors. All other domestically-owned lock companies that are currently active in the market are newly established private enterprises since the reform and opening up, and their founders have almost always turned from land to industrial farmers. Many lock companies are in the process of scouring the first barrel of gold and have no time to care about nurturing the brand. Short, low starting point, and compared with foreign brands with a hundred years of history, the young Chinese brands are naturally underpowered.
In addition, the lack of management and control measures is also the reason why China's locks have few well-known brands and can only grab food in the low-end market. China's lock industry is in a state of free development. Apart from industry associations that can play a guiding role, there is no external force that can play a role in the future construction of enterprises.
Poor brand awareness has restricted the development of the industry. The first is that the technological content, quality, and price of China's lock products are significantly lower than the advanced level of the developed countries. The most direct manifestation of poor brand awareness is the lack of investment in designing R&D, purchasing advanced equipment and molds, training professionals and after-sales services. The lock industry is not only a traditional industry, but also has a close connection with high and new technology. A lock may seem simple, but it must be completed through 110 processes. Only with advanced design and equipment and high-quality professionals can we produce High value-added products. For example, with the same raw materials, the quality of products processed using different equipment and molds is completely different. The performance in the development of high-tech products is also very clear. Germany has produced a silent lock, and the market price has reached more than 400 euros.
In addition, poor brand awareness has also made the company's development thinking narrow. Many lock makers in developed countries have embarked on the road of product matching and serialization. However, when Chinese companies mentioned multiple developments, they didn't think of lock-related products, but they were similar to those in real estate and restaurants.
A lack of brand awareness in an industry is naturally difficult to have a well-known brand. According to the understanding of the gold-model machine network, the lock industry has made a turn for the better. Eight companies with annual sales of 100 million yuan in Wenzhou have formed a group. One of the goals is to build an aircraft carrier for the Chinese lock industry.
