May 21, 2011, the 6th International Lingerie Fair will be held in Shenzhen . Throughout this exhibition, exhibitors brand everywhere. I was informed that, as the Yanbu underwear industry leading enterprises - Aolingun underwear Group will also participate in this exhibition, a strong introduction with this year from South Korea introduced the young underwear brand - "crystal secret crystal secret!"
It is reported that the crystal secret (crystal secret) brought a rich, Korean "cute ***y" brand image is fantastic, such as the fairy tale color like princess pink, to China's young underwear market adds more Reverie and experience the impulse. In the Orinon Underwear Group already has a number of brands today, Orion to continue to choose to join forces with the South Korean brand, heavy launch new brand. Earlier, I know that Yanbu formed underwear Union, but also set up Yanbu Underwear Industrial Park. Today, China's underwear market is changing, Yanbu underwear industry base is facing what opportunities and challenges? I specifically visited the representative of Yanbu underwear Lincoln Group Orrinnon, a close interview with the chairman of the Orinnon underwear Group Mr. He Bingxiang.
Mr. He Bingxiang, Chairman of Oriente Lingerie Group
Lingering Vision Journal: Hello Dong, Olignon Yanbu underwear as a representative of enterprises, how to treat the government led the joint underwear manufacturers to create "Yanbu Underwear Industrial Park"? How do you think Yanbu underwear industry base development trend?
Dong Ho: The recent appreciation of the renminbi, prices, fabric prices on the underwear industry has also caused no small impact. Underwear industry tends to be polarized, to see whether in the new round of "shuffling" process, can continue to sum up and improve their competitiveness. Now China's underwear production base there are several, but the Yanbu underwear in China's second-tier underwear market should occupy a leadership position, only enterprises Baotuan, underwear industry base to play the greatest advantage. In particular, "Yanbu Underwear Industrial Park," the formation of not only the past, the production base, more of the brand building, brand value-added shape! In the underwear industrial park this project, the government, associations, economic development offices are "as always, support", all enterprises to actively participate! I think "Yanbu underwear" should be made into a golden sign, so that all underwear companies in Dali benefit, and common development, thereby contributing to the overall improvement of the underwear industry.
Underwear Horizons: I noticed that Olignon recently upgraded to become the "Aolingon underwear Group." Many brands are also more refined market operations, how do you think this behavior of underwear business? How will you plan the future of Ornin Group?
Mr. He Bingxiang, Chairman of Oriente Lingerie Group
He Dong: Underwear market is now more mature than the ten before the mature, as long as we have the goods sold, wholesale can also be sold, but now different, and consumers are changing perceptions, in order to meet the different levels of consumption Underwear needs, underwear more specialized, more subdivided brands, and channels and marketing methods also will change. For example, Olignon, early bras and underwear. Later launched the "Gold Makeup" high-grade series, to meet the taste of women, while ready to stationed in the mall. The Division I "times Li Ting" is the function of body underwear, because women do not meet the needs of ordinary underwear, they want to change to make their own body more beautiful. Last year, Oleinone put forward a new "five-year take-off plan," identified the company to take the group of the operation of the road, the implementation of multi-brand strategy. Now in addition to the Group's Olivia Lennon, Zi Lanti, times Li Ting, gold makeup brand; also introduced the online shopping brand; in April last year, the introduction of Canada's high-grade plastic lingerie Meizhi Ting (main line of professional plastic underwear market) , This year formally and South Korea cooperation, the introduction of the "crystal secret" young brand, the main 16-26-year-old female market, independent operation. For the group, but also the strength of young underwear supplement.
I am still full of confidence in the development of Ornin Group. I also asked the company each brand in different positioning level to do fine, fine. For example, Olignon, Hunan Satellite TV last year named the "2010 China Fashion Underwear Model Competition", and the Women's Federation "Olivia Lennon" public service action, through these public relations activities, the market's influence.
Meizhi Ting stationed in the Greater China market since 2010, attracted the attention of the industry. In March this year, participated in the Beijing Fashion Fair, at least more than 50 high-end shopping malls, department stores to the United States Chi Ting out of the olive branch.
Crystal secret crystal secret, I am more optimistic, South Korea's design and brand ideas I really appreciate. They have a great influence on the pop culture in Asia. The young women have a huge consumer market and are the main consumers after 80-90. I am confident that crystal secret will become the new favorite of Chinese young women in the next three years.
Underwear Horizons: As a new brand for the young underwear market, "Crystal Secret" operating plan?
Dong Ho: crystal secret crystal secret, we will be positioned as "a front-line image, second-line price." We still channels to agents, some of the market will set up offices Direct. Orion's brand in the country's operation is based on agents, so many years, operating this model we have accumulated a lot of experience, it is able to grasp. Of course, so many years also have a lot of channels, the profit advantage of the terminal store replication.
We in May to participate in the underwear show in Shenzhen, but also the main channel, recommend the brand image. At the beginning of the year, we must introduce this brand-name brand to agents in at least 20 provinces, and of course we still wait and see in some provinces. All the brand's design has been completed in South Korea R & D, has now all entered the production process, in Guangzhou, we set up a special independent marketing team.
In June, the crystal secret will open flagship store, the national market in August will start. Olivia Lennon plans this year's network is 300. The image of this brand is very good, when I saw their store in Korea, I especially liked it. At that time, my daughter also went and liked it very much. Her twenties represented the aesthetic of this young crowd. After the introduction of China, we also did a market research. When the show is also welcome reporters and friends visit! I believe you will also be infected by this fantastic atmosphere. I am also very optimistic about the exhibition platform!
Underwear Mubarak: Thank you very much, He Dong took the interview, look forward to the "Crystal Secret" brand success at the show! Also looking forward to "she" can continue to grow into the new darling of China's young underwear market!
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China's door and window hardware manufacturing enterprises began to develop from the southeast coastal areas, mainly in Guangdong, Zhejiang, Shandong and other places. At this stage, enterprises in Guangdong, Zhejiang, and Shandong still maintain market leading advantages and have strong competitiveness. Affected by the level of economic development and climatic conditions, the demand for doors and windows varies greatly from region to region.