Colorful Beauty underwear Jiemi brand underwear to join five elements five
From Hong Kong's functional underwear, brave beauty brand Tips: Join underwear brand , underwear brand investment projects should have a good five items.
1, brand positioning
In the beginning of the selection of joining the brand, first of all should be in their own city clothing market to do a certain understanding, especially in the vicinity of your store business district counterparts, to achieve the bottom of my heart. If you are not spending well in economically developed areas, you can not blindly introduce high-priced clothing. If you are surrounded by lots of casual wear brands that are extremely competitive, you You can stagger the business scope, the target locked in the ladies lingerie, the effect will be better; or local consumers prefer to women's place of origin in Shanghai, do not like Guangdong, then you can give priority to join the brand in Shanghai ...... These problems are clear, according to these circumstances to determine the approximate location of franchise brands, and then targeted to find franchise brands, in order to do more with less to improve the success rate.
2, product popularity
Underwear is a special product, its purchase depends entirely on the degree of consumer preference for goods. Because of this, you want to join the brand clothing in the local reputation is good, how popular products, are the factors that need to focus on inspection. It should be pointed out that the popularity of the product on the one hand is the result of a brand slowly sedimentation over the years, on the other hand is also closely related with the company's advertising support. If a brand continues to advertise on national media, maintaining a certain level of media exposure is certainly proportional to its popularity.
3, back-end support team, whether it has a direct store
Brand investment projects in the company headquarters have their own direct sales stores and R & D or back-end support team, a brand with good prospects, their company in the corresponding headquarters or in the local mall, mall should have its own straight The storefront, and the storefront must be more than five stores, this can solve the brand customer experience, and trust issues, even if they are afraid to open the store's brand, this reliability is too weak.
4, after-sales service qualification protection
The corresponding delivery, delivery, returns and other processes, whether there is a corresponding software and hardware equipment, whether there is protection! This normal operation for the franchisee and in case of failure to lose some protection,
5, professional training team
Each corresponding professional brand, should have its own unique side, and unique aspects of brand awareness, the corresponding sale, professional knowledge, product counseling, etc. Are there any professional training system and the corresponding team This is a strong brand Culture to create and continue to be protected.
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