About a decade ago, all the Chinese apparel market was still a period of wholesale popularity. At that time, a small number of brand companies began to transform the monopoly, and the implementation of the order system. Until now, the vast majority of brand companies have implemented the order system, some even buy order system. In the clothing brand company has just made a monopoly from the wholesale transition, many franchisees can not understand the order at that time, or even produce psychological contradictions.
Today, there are already many franchisees deeply touched by the benefits of ordering, but there are still some franchisees still think that the distribution system is better, especially the down jacket, the order is actually the brand company to risk the franchisee The transfer. In fact, many current franchisees think so and do the same. They are in the order of 1 hand, optimistic about the style will take 2 hands. This is actually a "look at the goods," the order form, in their own words is called "the first point of sale, if I will sell I will definitely make up." So, why the Chinese apparel market to implement order system? This is the inevitable trend of development of the apparel industry. Franchisee afraid of ordering because of fear of inventories, they think that inventory is a major culprit clothing business. In fact, the clothing goods management, in addition to inventory, out of stock is also a very terrible phenomenon Ordering clothing retail shops is one of the very important work. Some people say that orders are good or bad, the decision of the quarter sales performance of half, this sentence is somewhat reasonable. In any one area, the quality of the product is the basis of sales performance, the garment industry as well. Have a good stock, the store's display image, shopping guide promotion, will do more with less; the contrary, if the goods are not satisfactory, the latter part of the job will be much more difficult.
We use a hypothetical formula to calculate. For example, a brand discount of 4% off, then when one of our models look out of stock, the average price of 3 fold we should be able to sell out, if the retail price is 100 yuan, then the Each paragraph produced an inventory of franchisees lost 10 yuan. Conversely, if the paragraph has the customer needs and we out of stock? It must have lost 50 yuan. In a sense, each produced a stock out phenomenon, it is equal to have produced five stocks. However, the franchisee is often only see the terrible inventory, but can not see the danger of out of stock, because out of stock is a hidden loss, while the loss of inventory is dominant. Some franchisees think that out of stock phenomenon can be completed by replenishment. In fact, many brand companies in the production of a single time there will be a certain amount of reserves to meet the appropriate replenishment of franchisees. However, a brand company can not have a large amount of each one of the reserves, and franchisees in the business process is more serious out of stock is usually the entire brand shop all the money, just relying on brand companies the first batch of production orders The amount is not enough. Brand companies in order to meet the replenishment of the franchisee, will be the next single orders, we all know that down jacket is a short-lived products, sales and racing time, this time not only delayed the production of other goods may affect the recovery of goods Product quality, but also to brand companies to shift the focus of management to the production sector. Furthermore, in production, because orders are low, the غير مجاز مي باشدt of production increases, the profit margin decreases, the time is tight, requiring one to two weeks to flip the order, the goods sent to the franchisee hands need 3-5 days, can not meet the market Demand, quality even more impossible to guarantee. Due to procurement, production, and distribution delays, the product should not be listed on the market, the final result can only be backlog. The choice of ordering system, the product in the market two months ago even before all have been ready, even if there are quality problems, can be resolved ahead of time, the general will not affect sales.
At present, China's garment enterprises is the most important marketing management and product development, if the brand company to focus on production, is bound to affect the strength of the brand as a whole, resulting in the franchisee's retail market has caused incalculable negative impact . Therefore, the ordering system is the inevitable trend of the apparel industry goods management. What she embodies is a true principle of equality and mutual benefit, and is a win-win mode of interdependence and reciprocal cooperation between brand managers and franchisees. Franchisee and brand managers each director, the use of their respective advantages to face the market, the use of complementary advantages to achieve the purpose of common profit. The benefits of doing so are: on the one hand we can ensure that the total volume of our shipments remain unchanged, the total number of goods issued by the company is the total number of sales, so as to control the sale of goods for the company to take the initiative to be able to more accurately control the total production and inventory Volume; on the other hand can control a certain amount of slow sales return in order to promote their sales, to ease the inventory pressure for the company.
In order to further clarify the superiority of the ordering system, we can make a series of comparisons of two different modes of operation, from which we can see that the two are well-established.
Order system compared with the distribution system, has the following characteristics: A: the distribution of goods: (1) ordering system, targeted, can effectively grasp the market, only the franchisee really understand the market demand. (2) Distribution system: poorly targeted, unable to effectively grasp the market, franchisees passively accept the goods, unable to grasp the market demand. Second: market returns and operability: (1) ordering system: fast, franchisee one-time orders up to tens of thousands of thousands of additional goods at least 10,000 yuan or more, the operating procedures simple. (2) Peihuo system: slow, new distribution of a small amount of long cycle, franchise business volume of very few, up to tens of thousands, ranging from a few hundred, and the operating system is complex and cumbersome. From the comparison of the above situation, the order management system operating system is simple, strong production planning, the degree of specialization of franchisees demanding.
Second, order less than some orders Some franchisees in the past concluded that the ordering data, why each order are not accurate, either more or less (of course, the phenomenon of China franchisees too many orders are rare , Basically not enough to sell orders). In fact, for the same store, the order is no standard answer. Suppose a store has a sales capacity of 1,000 pieces for the season. When you order 800 pieces, it will also generate inventory by the end of the season (assuming 150 pieces). At this point, some franchisees began to feel lucky, "Fortunately, only set 800, if you listen to the company on the miserable, had known to book 650 on it." Conversely, when you set the time of 1500, You will also have stock (may be 400), then you count an account, which book is more غير مجاز مي باشدt-effective it? We then turn the above questions in turn analyze the store is not a fixed sales ability, the actual sales of orders is related to your order. No matter how much you order, there will be certain final inventory, which is inevitable phenomenon in the clothing retail shop goods management. When your goods set the more (of course, not infinite, but more than what you call the sales ability of a certain percentage), your actual sales will be higher, although the inventory will increase , But the stock does not mean that there is no money, franchisees do not have to see the warehouse in last year's inventory on the uncomfortable, it depends on the overall profit.
So, theoretically, only the more orders, it may produce more profits. And when your order quantity is too small compared with the غير مجاز مي باشدt of your shop, even if it is sold at full price, it will not generate too much profit. This is also confirming the above-mentioned "orders much better than ordering" concept. In addition, when we calculate the profit margin is calculated by the total number of sales and the average sales discount. Therefore, we consider the store's product profits to consider both the total number of orders and average sales discount, and can not simply say that the higher the average sales discount, the higher the store profit. Note: (risk-taking win-win situation)
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