The three-day "93rd China Knitwear Fair and 23rd China Silk Fair" has opened in Shanghai New International Expo Center. As the most influential underwear exhibition in China, the most authoritative home textile exhibition in China , The scale is unprecedented, big-name gathered like a star festival.
Underwear world leader cat people, its sub-brand Miiow ***yzone debut in the charm of the needle will bring a mysterious "blue ripe ***y wave."
Fancy fashion fancy underwear blue ocean
Cats pavilion, Miiow ***yzone hundreds of colorful debut, crowd crowded and slightly hot temperatures still can not stop that dynamic youth charm.
Miiow ***yzone, cat's under the "young girl" fashion underwear brand . 16-21 years old, young girls, with infinite vitality, eager to try everything new, like to experience the wonderful life, but also share the mature woman who has a wonderful vision.
They, the target audience Miiow ***yzone. Underwear, socks, leggings and so on, young girl energetic essential equipment, as Miiow ***yzone's main categories.
Undoubtedly, this is a Blue Ocean that has not yet been fully developed. For girls of this age group, at present, there is still no domestic demand for the intimate wear of underwear. The pantyhose chain has not yet formed a scale, it is Japanese and Korean girls who see the feelings of middle and small girls for this market development is not fully in-depth.
Miiow ***yzone, is to meet this part of the pursuit of individuality, colorful youth Imagination. Miiow ***yzone has systematically designed a fresh-style shop, pink gold decoration, reveals a young vitality, but also with a trace of a small gold princess princess dream. Bright colors, dazzling array of products has been firmly grasp the blue-young girl youthful, ready to heart.
"Golden" system to create "money" King blueprint
In the middle of the needle, more than 300 square meters of cats pavilion has been crowded people, Miiow ***yzone become a new focus of investor interest in the project. Miiow ***yzone to visitors is a one-stop close-fitting apparel shopping, "all-inclusive living museum," which will be the underwear industry's most investment value business model. Miiow ***yzone international terminal image vividly demonstrated in the needle will be the scene to include underwear, socks, primer shirt, leggings, bra, warm clothing, home clothes and other rich variety of product planning, the investors from the single Categories Underwear business into more categories of personal clothing business ocean, the formation of the seasons no off-season sales trend. The vast majority of single product prices concentrated in the 100 -150 yuan, is entirely acceptable to young people and taste good range.
At the same time, cat's "one-stop shopping experience" leads a new consumption model that subverts the traditional trading relationship between brands and consumers to "unique and experiential interaction." This is a brand experience culture upgrade is a casual lifestyle and enjoy the fashion.
Miiow ***yzone market stakeholders are very interested to mention that the unique brand culture will be cats under the various sub-brands to enter the market an important weapon. Miiow ***yzone store, the cat culture will definitely become an irresistible totem group of young people, clever cat tail, some lazy cat's eyes, changing cat's paws, will make consumers at a fell in love with cat culture. And this is exactly what cats are compared with other competing products, brand equity, thus possessing inherent advantages.
Cats family continued write ***y legend
Been to the needle will go to the Cat Museum, you will be "overcrowded" deep understanding. Miiow ***yzone, dancing ***y, explosive trigger, so here one after another, more than 300 square exhibition hall without gaps. Negotiation area, the hands holding Miiow ***yzone single page surrounded by consultants, to discuss the area, the visitors to the staff to understand the product style, variety, hot word seems to have been unable to describe the scene at the time.
Miiow ***yzone so popular among many exhibitors, according to the site visitors to understand, on the one hand they fancy this is not fully developed but the potential of the Blue Ocean, on the other hand, they see behind the strong brand Miiow ***yzone Support - - 2011, cats clustering brand integration has begun, together brand sub-channel, for the dealer is undoubtedly an extraordinary reassurance.
Since 2010, cats and international 4A full cooperation of advertising agencies, from a global perspective of the Cat brand re-sort out the formation of the parent brand Miiow and sub-brand Miiow Classic, Miiow Secret, Miiow ***yzone brand integrated system.
Miiow Classic (cat classic), the age of 29-38-year-old pursuit of quality men and women have higher financial income as the target audience. Miiow Secret (lock), locked 22-28 social active, passionate dreams, the pursuit of fashion and ***y charm of the "honey cooked girl", and exposed the center of Miiow ***yzone together to build a cat Miiow on the mainstream fashion Group full coverage, full of passion, the release of ***y impact of the international fashion underwear brand's strategic layout is clear.
In addition, the trapped in the channel of the development of China's underwear status, cats for their mother-son brand, the introduction of all-underwear living Museum, opened up a new business model innovation, the dealer, not only avoided the product level Tangled away from the price trap, but also bring underwear business unique business model, the channel restrictions in the underwear industry will also be history.
In addition, since last year's Beijing service fair cats after the "national project million stores" has been successfully started, but also for dealers to play a full confidence. Retail chain is the future trend of the development of the industry, cats with a sharp vision to explore and quickly enter, Miiow full range of underwear living museum chain is taking shape.
In the future, the cat family still continue to write this ***y legend.
ABS-XQ-04
Motorcycle Brake Parts Co., Ltd. , http://www.china-atv-parts.com
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