Often hear some underwear to join the customer for the new shop for the preparation and operation at a loss, quite embarrassed. This situation in some just entered the underwear industry or just start underwear franchisees more common, for which we special from a number of things you need to select a few, come up with the description, hoping for the majority of business underwear franchise stores "Veteran" and "novice" who provide some reference:
First, shop decoration, as much as possible to provide detailed shop information
Facade decoration is placed in front of many lingerie franchisees in the most important aspect, how to decorate their own shops so beautiful? This requires underwear affiliates and interior designers to work together.
Although the company can provide a wide range of underwear franchisees free, comprehensive, professional shop space design, but due to human and geographical constraints, our designers can not visit each shop for pre-operations, so bear the brunt of the underwear franchisee needs The store's relevant information and data provided in writing to the company.
1, the shop is a regular sketch of the size of the plan, a detailed measure of the length and width of the store in the shop data, as well as the distance of the column from the corner, indicating the width of the front gate, height and distance from the wall on both sides of the solid wall and non-solid wall , For the sewer pipe may also exist in the shop dimensioning.
2, Correctly indicate the shop floor height limit, door size and ceiling, floor design requirements (by the underwear franchisees at their own discretion), shopping malls counters, you need to indicate the height of the region limits and power consumption restrictions, some shopping centers also need The use of designated brands of lighting fixtures and shopping centers also need to be specified together, to provide interior designers.
3, it is best to provide the whole shop interior photos, shop exterior photos, photos of the surrounding shops and various details such as columns, corners, pipes and other photos to the designer.
4, for some franchisees who have experience in the shop, if you have your own design ideas, you can simply indicate the layout of the sketch, and telephone communication with the designer. Of course, the premise must fully listen to the designer's opinion.
Second, the store advertising posters, heavy rather than heavy
In many shops, we can see the shop is densely covered with advertising paintings, the blank wall, the fitting room door, the back of the cash register, long columns, Beijiao, Dengbu, pressboard, photo paper ... everything. Into such a shop, because there is no appropriate blank, a substantial ad-screen glimpse into the eye, blisters, curly up the gum appears messy, inevitably allow customers to have boring psychological feeling, not only affects the customer stay in the shop Of the time, but also lower the grade of the store is not conducive to the sale of goods.
How to make good use of advertising posters? The principle is: heavy, not heavy. That is, posters must be exquisite, but not too much, too messy, causing flooding. How to do that?
1, the standard underwear franchise stores showcase counters are 2400MM height, and the general store brand underwear store level at 28MM or above, which will appear above the counter blank space 40CM, many of the underwear franchisees will be Ask for a long strip of adhesive printed on the stickers. This approach is not the most reasonable. Note that the narrow space if the picture is too large, so that the eyes will be very uncomfortable, in addition, easy to foaming gums, easy to roll corners.
2, for some highlighted columns, not easy to paste a number of adhesive for decoration, because the column is a long bar, it is difficult to design a suitable size advertising. Therefore, the most reasonable arrangement is to hang some European-style freehand works or exquisite handicrafts, and the effect is better.
Third, decorate the underwear store fitting room, so that the fitting room has become a "shopping guide"
1, as much as possible to the store's fitting room to do more than 1.5 square meters, in space do not give the fitting pressure of customers
2, in the underwear shop fitting room on the wall Do not simply paste with a super-large advertising, but should be used obscure European-style wallpaper as a wall to reduce oversized images For fitting customers Oppression
3, underwear store fitting room lighting should not be used intense white knit light, should use the warm colors of the lights also create a romantic, warm try on the atmosphere. Dressing mirror and should not be too large, between the height of 60-80CM is appropriate, and the best European-style wrought iron or wood mirror cabinet wrapped mirror.
4, on the wall, you can buy some different specifications of the photo frame for the art portfolio, the cabinet install some advertising paintings. At the same time, underwear affiliate shop fitting room floor should be carpeted, ready some necessary supplies, such as aromatherapy, comb, coat hooks, slippers, rest stool, try on guidelines, tips, etc;
5, underwear dressing room fitting the door best curtain method, if it is fan-shaped door, you must open the door at the top of 15CM high, so that when the customer tries on, Purchasing Guide to provide more style size Underwear to customers trying on.
So, whether it is the shop's "veteran", or just getting started "novice", learn to dress up your shop, enhance the visual quality of the store. Because the value of the product is not only the product itself, but the sum of the business environment, the display effect, and the sales service. Creating a beautiful, elegant and comfortable store environment is very important and necessary for the improvement of store performance. Therefore, we must act as long as we can do it with determination and can do well. Han Lier look forward to working with you for common development!
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