By the end of the net increase of chain stores will exceed 100
Business community on October 13 hearing as the State Ministry of Commerce awarded the "old Chinese brand" brand, Shanghai ancient underwear company in the development process of continuous innovation, the current outlets have been all over the country provinces, autonomous regions, reaching 1508, and last year Opened the first overseas stores. It is understood that from January to September this year, ancient and modern underwear sales have exceeded the total amount of last year, net profit rose over 20%; is expected by the end of this year, the company net increase in chain stores will exceed 100.
Annual output of more than 800 million
According to reports, "ancient and modern," the oldest brand can be traced back to the early 19 century last century, founded in Xiafei Road, a single small shop facade shop. From the first chain opened in December 1994, as of the end of September this year, the company has 1508 commercial outlets across the country, forming a marketing service network covering all provinces and cities in China except Taiwan , Hong Kong and Macao. The company has set up 23 offices and 15 regional agents in all parts of the country and has registered "ancient and modern" trademarks in 19 countries and regions such as the United States, France, Canada and Italy. In November of last year, ancient and modern cooperation with Singapore Capitaland, the first overseas franchise chain store opened in Singapore CapitaMall.
It is understood that ancient and modern companies now have the "ancient and modern", "ancient and modern men", "Shang XVI", "Mousha" four brands in Pudong have their own production base - ancient and modern factories and in Zhejiang Xiaoshan, Jiaxing, Guangdong Nanhai and other places set up four OEM processing manufacturers, formed a set of product development, production base, market development, marketing management, wholesale distribution, financial information six centers of modern enterprise management structure, design and production of bras, underwear Pants, pajamas, swimwear, beachwear, adjusting underwear and other six major products, the annual output reached more than 800 million.
Relevant person in charge of ancient and modern company said that from January to September this year, a net increase of 90 stores, is expected by the end of the year, the annual net increase of chain stores can be more than 100. In addition, from January to September this year, the cumulative sales of ancient and modern underwear have surpassed last year's full year, an increase of 16.37%, January-September net profit this year also achieved an increase of 21.85%. According to China Knitting Industry Association statistics show that in the past three years, "ancient and modern" underwear in the output, sales revenue, profits and taxes, market share and brand management, production norms and other comprehensive economic indicators in the rankings ranked first in the industry.
Breaking the market constantly new
In today's highly competitive market, the survival and development of the old brands are inseparable from innovation. In market development, ancient and modern after continuous exploration, formed to dominate the self-employed, chain-based development as the carrier, the main use of business outlets directly under the franchise chain and the establishment of regional agents stationed in large commercial buildings throughout the shop and counters and other three Model to open up the market.
In product research and development, the company plans to send technical designers out each year to study and participate in high-end activities in the industry. "Through contact with the world's top brands, it helps to broaden their horizons, inspire people's thinking, help us to connect with the international fashion and introduce new products that are acceptable to the market." Relevant persons in charge of the past and present said that the "eyeball effect" is very important and the key lies in At the same time we also rely on the factory advanced production lines, modern business ERP system management mode, the use of CAD software technology, and continuously enhance the core competitiveness of products, brand development has provided endless vitality.
It is reported that ancient and modern companies developed in 2007 for young girls group vests, bras, underwear, home service "Shang XVI" brand, has launched a "slightly uplift", "prima facie curve", "lovely" 3 age Stage of the series of products, girls guide the girls according to body shape, function, season and other factors carefully selected exquisite, intimate, personalized happy underwear, at present, "Shang XVI" underwear accounted for about 15% of the country's annual sales. At the same time, ancient and modern also actively develop high-end underwear market, its high-end brand, "Musha Sha" currently in Shanghai Grand Gateway, ancient and modern Huaihai Road flagship store on the second floor, Hohhot, Baotou, Jinan Hang Lung and Ningbo International Trade has six stores, The end of this year opened in Nanjing, a new store.
It is learned that, in order to open up the online shopping market, ancient and modern companies also set up a department of online shopping last year, and will open next official website in the shop.
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