Fast fashion women's brand Free Point fashion trendy free spot adversity, shop expansion
E-commerce is about to break most of the physical stores, which has almost become a kind of mindset for the healthy functioning of the traditional brands, the Internet sales hot, does not mean the shift of focus, as the representative of China's fast-fashion women's brand , Free Point. Fashion trend of the trend of a major adverse market, calm shop expansion.
In the face of the impact of e-commerce and Internet + thought trends, the tide of traditional stores can not seem to stop. The online and offline competition leads to more O2O innovation modes. As more and more brands rush into play That set of the Internet, the traditional apparel industry has long been bad. Free Point. Fashion Point, uphold the brand's original "let fashion become synonymous with Chinese women," the mission, not drift, return to the nature of apparel products, cheap business in the terminal to become consumers preferred one of the women's clothing brand; while the market Expansion, the freedom of fashion point to the first "join the direct marketing" strategy to export a successful direct marketing system, so that more dealers achievements a considerable apparel business.
Behind the trendy store expansion, Free Point is the result of a stylish, free-market careful marketing arrangement. Taking the successful direct sales system in southern China as an example, the free fashion spot rapidly radiates to Guangdong, Jiangxi, Hunan and other regions, forming a strategic layout that has initially been successful. Further expansion, Lanzhou in Gansu as the center of the northwest market, with Shanghai, Henan Xinyang and Shangqiu-oriented Huadong Huazhong market, together with the settled in Honghe, Yunnan Province, the successful opening of the Southwest market, the layout of the free fashion point expansion achieved remarkable achievements single. More markets, bigger share, waiting for Free Point.
Guan shop tide, e-commerce Internet + and other innovative means can not hit the real strength, competitive brand, Free Point. Fashion freedom is relying on the unique strategic market perspective on the successful operation of the franchise system and the most original source The quality of apparel products, was able to achieve brilliant brand, China's most dynamic fast fashion brand, fashion free point is being realized.
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