July 22, the Internet women's brand Yin Man announced in Guangzhou, "Thousands of thousands of stores" project, the founder of the brand Fang Jianhua at the conference put forward "Yin Man +" business model, plans to roll out a large number of entities in the country's cities Shop, the shop into a full range of cotton and linen living space, and use it as a basis to build "fans community."
Start "Thousands of thousands of stores"
At present, Yin Man has already tested the water in 5 offline shops in Shantou, Anqing, Danjiangkou, Jiaxing and Hefei and plans to invest 100 million yuan to roll out the "Thousands of Wanwan Shops" project in 2016.
Fang Jianhua introduction, different from the traditional clothing brand stores, Yan Man offline store more emphasis on fans of the business and services. "Yin Man +", first from a single women's brand, to shoes, bags, accessories, children's clothing, furniture and other categories to expand; Second, the production and operation of online and offline sales line; again between the brand's fans and fans of the club Group communication.
Yin Man franchisee shop area only tens of square meters, "0 franchise fee, 0 inventory, 0 soft loading." Each store is unique in clothes, clothing tag only two-dimensional code, scan code to get the price. Clothing styles, online price synchronization online updates, consumers can choose to pay cash or mobile payments. After the payment is completed, you can also choose to take the goods on site or go home and other express delivery. If the store merchandise is taken away by the customer, the owner can quickly complete the replenishment through the Inman logistics system.
The entire store is Yin Man full range of products, creating a slow life "Yin Man home" feeling. Space for each display of goods, including hangers, ornaments, can be sold. In other words, fans can put "Yin Manjia" home.
As long as consumers in the store once had a purchase, it automatically become a "fan", the future of the "fans" whether it is to continue to return to the store purchase, or online purchase, as the first "drainage" of the store can be from Obtain the corresponding commission. Fans can also choose whether or not to unblock according to the owner's service satisfaction.
Fang Jianhua believes that this is a complete supply chain system, goods system, price system, membership system, profitability and service system of the mastery, which is the remodeling of the traditional commercial retail model.
"Our core is to turn the process of product trading into a fan trading process, which is totally subversive of the traditional concept of the store." Cai Ying, the vice president of Umicore, parent company of Yinmang, further introduced that the owner let more people Into the store, and recognized the service shop, the more bound fans, the more revenue inevitable.
Opponent aimed at MUJI
It is noteworthy that under Inman's flagship "Slow Life" philosophy, it is planned to create a product that covers a range of 7 meters. These products will be a slow living space. This is undoubtedly reminiscent of the traditional offline brands in the non-Jai-Ying Cai admits that in the future MUJI will be one of Mainman's competitors. "Like millet, millet cell phones do not necessarily make money, but the distribution of millet is to make money, the future of our clothes may be a carrier, we can often through clothing and other goods to interact .At the same time, we can add a lot of this Additional items, such as household items, are not necessarily complete, and are not comparable with supermarkets, but we will certainly provide something that is both غير مجاز مي باشدt-effective and brand-tonality, while planning an iterative update of the product. "
"Our goal is to go beyond MUJI." Tsai said, "MUJI is very niche and has some exclusivity and high pricing, and InMen is made for غير مجاز مي باشدt performance, although the concept of MUJI is very advanced , But for the possible deviation of the Chinese market, his pricing and appeals are really in line with the Chinese market, we still have to call a question mark. "
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