Since 2014, the concept of VR has begun to attract widespread attention worldwide. Internet industry giants have also begun to enter the field to test water, trying to occupy a place in the early stage of the industry development. In China, BAT entered the market in 2016. At the same time, more than 60 listed companies have declared cross-border VR industry, and the hot market outlook is promising. Some people even called 2016 as the first year of the VR industry.
The market at the beginning of VR products is very good
However, in the second half of 2016, the VR technology that was originally associated with the turmoil of the future, quite a bit of "future technology, the general trend," suddenly fell rapidly and ushered in a sudden industry reshuffle, just as all emerging industries developed. The VR industry will not be easy, and it will eventually become a "wound" that almost all manufacturers can't say. Many well-known big companies and more than 200 previously announced VR projects were quickly Stop and freeze storage.
VR industry from prosperity to cold and embarrassing
Almost in the same period as the cold wave of the VR industry, many VR companies such as Storm Mirror, Mido Entertainment and Zhongjing Vision have incurred arrears and layoffs, and cast a shadow over the prospect of the VR industry. However, at this stage, there are still more people in the industry who believe that this round of cold waves may not be the overall picture of the industry, but that the overall situation is in an adjustment period and the market will gradually return to rationality.
In fact, this view of positive energy still does not save the VR industry's market attention. The time has come to the first half of 2017. The VR industry that has been rapidly cooled does not seem to have "adjusted" its completion, with a new one. The gesture appeared in front of the public. This once-hot market has shifted from the tepid to the cold, which is quite embarrassing.
The earliest appearance of the VR concept that began in the 60s with more than 50 years of development began in 1935. The novelist Stanley.Weinbaum described in the novel a VR glasses based on glasses, including vision, sense of smell, touch, etc. The immersive orientation of the virtual reality concept, the novel is considered to be the world's first to propose the concept of virtual reality.
Sensorama
After the concept was introduced in 1935, until 1962, a virtual prototype machine named Sensorama was developed by Morton Heilig to be simulated flight training in virtual reality. The VR technology at this stage was limited to the research phase and did not produce products that could be delivered to users.
· I don’t say you may not know that Nintendo was the first of the first game game companies to enter the VR industry to enter the VR market and launch products. Since 1994, Japanese game companies Sega and Nintendo have launched separate games for the gaming industry. Products such as SegaVR-1 and Virtual Boy really caused a stir in the industry at the time. However, due to the high غير مجاز مي باشدt of equipment, the actual experience of the game is very limited. In the end, this game machine product ended in a market failure.
Virtual Boy
Therefore, the VR industry did not appear until 2014. It was only after Facebook acquired Oculus for 2 billion US dollars this year that it successfully brought the industry to market. Only then did the VR boom sweep the world. With the international technology giants beginning to deploy VR industry in 2014, companies represented by HTC, Facebook, etc. have all launched finished products, and have continued to gain popularity in the following more than one year. In fact, after the Internet giant deployed VR, it further stimulated the intervention of capital. It can be said that the capital holds the VR industry. However, the enthusiasm of capital companies does not represent the maturity of VR technology.
Dizziness + Cable-bound VR technology is not yet mature We all know that to get the best experience, we must use VR devices to deceive our eyes and create a sense of distance before and after the display, but we want Knowing that the screens of display devices are generally planar, to display a multi-dimensional space on a plane object, it is not simply a matter of large and small distances that can be controlled, including changes in light, changes in shadows, etc. Among the factors, it includes "deep depth".
Dizziness in VR products is always an unresolved flaw
In electronic display devices, the most direct rules of sketching are the two concepts of “focus” and “depth of field”. These two concepts are separated from each other. However, the virtual environment generates an image with binocular parallax, but it has a significant depth and blur feeling. The place the eye wants to observe is imaginary, which itself is uncomfortable.
Summary: The construction of a three-dimensional space on a screen with a planar structure requires the aid of depth-of-field effects. However, this traditional model of assisted construction is inconsistent with our binocular vision. Reality and virtual parallax have caused us to adapt. Caused dizziness.
In addition to vertigo, even more unbearable is the VR products can not get rid of the current wire constraints, when the 2016 VR technology broke out, in fact, the author did not show much enthusiasm for it, due to its reasons, or because the technology is not Mature, can not get rid of the shackles of the wire, in a sense with the theory of VR wearable devices products again contrary to the theory.
Wired connection mode can make VR products very limited
Summary: If VR products can not achieve wireless display, then can not be called mature technology, and to achieve wireless display, one is to break the wireless display data transmission problems, which takes time, two will Let glasses have their own computing power, and this requires more غير مجاز مي باشدts, but also means a higher price, the best example is the Microsoft Hololens price up to 20,000 yuan.
Success or Failure is "Xiao Ho" Capital is the double-edged sword in the VR industry to get the capital to chase the entire industry, the crisis is also quietly coming in the second half of 2016, this is the first embodiment of the VR company's arrears, layoffs and bankruptcy. In October 2016, once one of your benchmarking companies in the field of VR content, Mido Entertainment, was exposed by the media to wage rumors, saying Mido Entertainment’s employees and retired employees were owed pay for as long as a half month to 4 months, and the last thing The solution is not very gentle.
Many domestic manufacturers have gradually disappeared
The reason is because the high غير مجاز مي باشدt of the technology itself and the smaller user base make the risk of investment content production high, which in turn restricts the enthusiasm of content production and is caught in a vicious cycle. Short boards for domestic VR content production may still need to wait until cheaper hardware and simpler applications come out before they can be truly resolved.
The intervention of the capital market has made the immature VR technology enter the market quickly. It is quite a bit of a momentum to “get the ducks on the shelves.” After the technical defects are known, the huge investment of capital cannot break through the bottleneck of technology. At that time, the market will return to rationality and the strength of capital will become smaller. This will lead to the lag in product development and the “very cold” of the company’s R&D plan. .
Sony PS VR priced more than 3,000 yuan also need to match the PS4 game console
It is true that when the top PC VR platform's image quality and vertigo have begun to be criticized, manufacturers and users are aware that the performance of current VR products is still far from enough. The difference between the VR one-in-one and the VR glasses is exactly the degree of fifty steps and one hundred steps, which is not enough to fundamentally solve the flaw of the user experience.
High price of high-end VR products is difficult for ordinary users to afford
Since it is only bought to taste fresh, then about 100 yuan VR glasses is enough, VR one machine prices are generally in four digits, expensive even four or five thousand dollars, willing to serve as a mouse user is not enough to support this There is no established industry-standard emerging market. After all, if you can't guarantee high-quality follow-up content, the fresh energy will soon pass. High-end mobile phones may be a luxury, but expensive VR all-in-one machines have become a waste.
To sum up, the ultimate profit-oriented industry leads to prosperity in the industry. It is always mature technology and excellent products. Under the background of consumer upgrading, consumers are willing to pay for a better sense of experience, provided that this product is Value for money.
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