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The 20th China International Clothing & Accessories Fair ("Clothing Fair", "CHIC") was held at the China International Exhibition Center in Beijing from March 26 to March 29, Dasan Town, Dongguan City, Guangdong Province once again to "China's famous brand clothing manufacturing town" as the theme, to "focus on exhibitors, unified special package," Baotuan exhibitors model, combined with static and dynamic غير مجاز مي باشدtumes debut in Beijing.
Chashan Town Committee, the town government is very concerned about and attaches great importance to the development of the garment industry, continue to increase support for the apparel industry, through the introduction of a series of supportive policies, the development of apparel industry development planning, apparel press conference, apparel industry seminars, participate Large-scale expositions and other measures to promote the transformation and upgrading of the garment industry and development and growth. After many years of cultivation, Dasan apparel industry has initially formed an industrial cluster dominated by garment manufacturing and related industries, and has become one of the pillar industries in Chashan. In November 2010, Chashan was recognized by China National Textile and Apparel Council and China National Garment Association as one of 13 new textile industrial cluster pilot bases in "five cities and eight towns" in China and was awarded the title of "China Famous Brand Name City for Clothing Manufacturing" The country is currently the only one "Chinese brand clothing manufacturing town."
China Apparel & Fashion Fair is the largest and most influential apparel event in Asia and the "benchmark" and "barometer" for apparel industry in China and the world. The upcoming 20-year China International Apparel Fair, has been carrying "to guide the progress of China's apparel industry, promoting the development of China's apparel brand " for the purpose, all the way witnessed the rise of many brands, growth and achievements of the process. Chashan Committee, the town government to actively seize this platform for clothing event, the organization of garment enterprises to attend the clothing exhibition in Beijing and hold brand clothing conference; vigorously support enterprises based on the local, innovation and upgrading, the development of the mainland market and create international business opportunities.
Chashan Town garment enterprises exhibition area of 517.25 square meters, of which children's clothing hall (E4) 383.75 square meters, women's Hall (W4, W3) 133.5 square. The town sent eight high-quality clothing exhibitors, namely, Dongguan City, 100 satisfied Granville Industrial Co., Ltd. Dongguan Huixiong Trade Co., Ltd., Dongguan City, Mitnino Garment Co., Ltd., Dongguan City, Zhe Clothing Co., Ltd., Cima Dongguan City toys Co., Ltd., Dongguan City, De An Fang Industrial Investment Co., Ltd., Dongguan City, Liang Li Garment Co., Ltd., Dongguan City, Youpai Outdoor Products Co., Ltd., the main products are children's wear, women, underwear, apparel, baby products and benefits Chi toys and so on.
In order to fully display the charismatic image of Chashan Garments and to further establish the Chashan Garment Industry regional brand, on the afternoon of March 24, Chashan Town will organize nine apparel enterprises to hold a Chashan Garment Apparel Press Conference at Diaoyutai State Guesthouse to showcase the products Including men's, women's, underwear, swimwear, children's wear, evening wear and other six major types, brings together the Germa non-Skymax Te Anfang, Chaozhou, Master Cat, Jibu, Variety Park, Lotto, LA JOYEUX, etc. Nine well-known brands.
One of the news links
Dongguan Chashan Town, Dongguan City, clothing industry development
Apparel industry is one of Dasan pillar industries. In recent years, Chashan Committee, the town government attaches great importance to the transformation and upgrading of traditional industries such as clothing, and constantly increase support for the apparel industry to promote the garment industry bigger and stronger. On November 22, 2010, Chashan Town was recognized as one of the pilot bases for 13 new textile industry clusters in China by the China Textile Industry Association and China National Garment Association. It was also awarded the title of "China Brand Apparel Manufacturing town "title, becoming the only one" Chinese brand clothing manufacturing town. " After many years of meticulous cultivation, Dasan clothing industry booming, onto the rapid development of the road, initially formed a garment manufacturing, supporting the development of related industries cluster, showing six characteristics:
First, the large-scale garment industry cluster
In 2011, there were 576 enterprises in Chashan Town's textile and apparel industry and its ancillary industries, including 451 garment-making enterprises and 125 garment-supporting enterprises. About 48,000 employees, accounting for 36% of the total number of industrial employment in the town. The total output of garments amounted to 281 million pieces, with a total industrial output value of 5.423 billion yuan and a total profit of 213 million yuan, accounting for 32.0% and 24.2% respectively of the town's industry. According to statistics, in 2011 Chashan Town garment export value 450 million US dollars. From the size of the business point of view, the larger companies Yongnian Weaving Factory, Hui brother company, a clothing company, male garment industry, CaiTian clothing company.
Second, the development of apparel brand to speed up
The town has a large variety of clothing products and a complete range of products including fashion, windbreaker, underwear, casual wear and children's wear. Currently, there are nearly 20 garment enterprises with their own brands. Lotte, Rabbit, Master Cat, Super Puck, Caitian Flower fairy, live Long, Baby Di, DCGIRL Daisy girl, Tucker, Martha, Ya Zhe, Onyx, Phoenix, Charm film, the United States fiber, Baby and a large number of apparel brands that occupy a certain position and influence in the international and domestic markets.
Third, well-known brands at home and abroad gather
Dasan apparel enterprises actively participate in the market division and cooperation of well-known apparel enterprises both at home and abroad, and international brands such as Mixtill (Italy top children's clothing brand), Ck, Tommy, Levi's, Fila, Bossini, kappa, Disney and Wal- Dashan brands are large-scale production and processing. Dasan clothing product quality, environmental protection level has been recognized and welcomed by the international market, the formation of brand clothing agglomeration effect.
Fourth, the relative complete industrial chain
Dasan has a total construction area of nearly 100,000 square meters, more than 1,500 shops in the international fabric materials trading center. Initially formed a clothing production as the core, covering the computer embroidery, accessories production, distribution and other related industries supporting the development of the garment industry chain, Chashan garment manufacturers to provide the necessary "spare parts" and formed a relatively complete production chain , And gradually formed the scale.
Fifth, industrial technology, strong talent base
Dasan garment enterprises in the course of many years of development, training a group of another batch of skilled workers and technical backbone. Currently Chashan garment industry employs more than 48,000 people, of whom more than 5,000 technical management personnel. Dasan apparel companies generally introduce advanced equipment, application of new technologies to improve the production efficiency and technological content. Electric sewing machines, automatic cutting cloth cutting machines and other advanced equipment widely used, computer-aided design and manufacturing system is also a large number of imported, to achieve a manual operation gradually shift to mechanized assembly line production. Some enterprises to achieve a computerized management, online promotions. Some enterprises through the hiring of professional and technical personnel, research and development of new products, with the ability to develop products independently.
Six, clothing marketing network perfect
Dasan clothing occupies a large share in many large wholesale markets in China. The domestic market covers more than 2/3 of the provinces (cities) in Harbin, Sichuan, Fujian, Guangdong and Guangxi, and exports to Southeast Asia, Europe, the United States, Hong Kong, etc. A number of countries and regions, formed a غير مجاز مي باشد, two agents, retail and other more comprehensive sales network. Such as Hui Xiong Trade Co., Ltd., So far has been the development of more than 200 direct sales and franchise stores; Rabbit Mark clothing company at home and abroad with more than 800 terminal sales outlets; 100 satisfied Granville Industrial Co., Ltd. in the domestic franchise stores up to 100 Family.
News link two
Chashan Town Committee, the town government strongly support garment enterprises exhibitors
In order to help enterprises to continuously open up international and domestic garment markets and promote the development of Dasan garment industry, the Chashan Committee and the town government not only attach importance to the organization, but also organize the party and government organizations and garment enterprises to visit this fair during the exhibition to cheer on the exhibitors Clothing enterprises exchanges and cooperation; also funding to give strong support for the allocation of exhibition funds specifically to address booth special equipment, clothing conference and advertising غير مجاز مي باشدts, and each participating exhibitors to give some travel allowance.
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