Chinese underwear sales of 500 billion yuan each year, and the rate of 20% increase, this phenomenon has attracted countless wise businesses have joined the underwear sector Nuggets, but also makes endless new underwear brand. Recently, Love yarn Clothing Group launched its own new brand Romola Luo Mara underwear stunning shocking listed. Since then, the Chinese underwear industry has another one with the British actress Romola Luo Mara under the same name as the underwear brand.
Romola Luo Mara from Hong Kong, Love yarn apparel group's new brand. Love yarn apparel Group is a focus on China's female adjustment underwear research and development, processing, production and sales of large-scale modern enterprise. 2012 Love yarn apparel Group With the accurate grasp of the lingerie market trends and aesthetics, design, ergonomics of painstaking research, the introduction of shape, body, health in one of the green ecological underwear that Romola Luomala adjustment underwear. It is different from other adjustable underwear, Romola Rumala adjustable underwear imported high-grade environmental protection, embedded in the memory steel ring (Nitinol steel ring, the US military high-tech products), can rub, machine wash is not deformed, flexible Well, the zero pressure on the breast, breaking the bottleneck of homogenization of the domestic underwear, opened up a precedent for the global green underwear. Currently, Love yarn Group has become China's exclusive manufacturer of memory alloy steel underwear apparel business.
Romola Luo Mara price positioning is mid-range products, the price between 200-400 yuan, style positioning for the European, fashion, ***y, noble, elegant, texture, fabric thin, comfortable, environmentally friendly, the consumer group positioned as 25-45-year-old medium High-income women. Romola Luo Mala continuation of the previous adjustment underwear fashion, thin, texture, high elasticity, breathability and other consistent style features, increased the 2012 fashion elements, such as the color to meet the popular candy color this year, beige, yellow, Blue, green fruit, wine, etc., continue to implant memory alloy steel ring, the end of the ordinary conditioning underwear oppression history of the breasts, it can be said that with Romola Luo Mara is equivalent to the breast a tailor-made a personal accessories, which for It is a huge temptation for white-collar workers and ordinary wage-earners who pursue a high quality of life.
Love yarn apparel group executive director and marketing director Zou Jifu said that underwear enterprises must improve the product added value fuss, otherwise there is no way out and competitiveness. At present, China's low block underwear brand has formed a certain scale, while the high-end market of domestic brands is almost blank, great potential for development. Many of the world's top underwear brand processing base located in China, why do we rely on others to help earn some money, leaving foreigners to make high profits? Therefore, the strength of enterprises to create their own brand, quality is not lost to the international big names. Not asking for more, but to fine, this is the only way for China's underwear business,
It is understood that the Love yarn apparel group used to be a foreign OEM underwear processing enterprises in the course of development, the Group Executive Director and Chief Marketing Officer Zou Jifu deeply felt the importance of creating a free brand, bitter experience, decided to stop the production of OEM underwear, create Love yarn baby, Baiyou Ti, Ai Fei Si and Princess Princess four independent brands, after more than three years of development, Love yarn Baby, Baiyou Ti, Ai Fei Si and Princess Fei four underwear brand from scratch, From there to fine, from fine to different, so that enterprises embarked on the path of the development of multiple independent brands, has brought unlimited business opportunities.
In order to achieve the rapid expansion of the brand, bigger and stronger enterprises, wise Love yarn clothing group executive director and marketing director Zou Jifu also registered the Romola Roma brand and Romola Luo Mara brand, Fun multi-brand is Zou Jifu based underwear killer .
Currently, with the apparel market gradually maturing and subdivided, in the future underwear consumption, highlighting the fashion, elegance, environmental protection and health of the high-end underwear will become the Chinese women's underwear industry, a new bright spot.
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