According to the development of the market situation, now joined the women's fashion entrepreneurs favorite. Join 37 ° Love female brand does not need too much operating funds, even if the operating experience is not enough, you can also operate a good. With a 37 ° Love Women's brand of comprehensive guidance, will allow you to grow in a short period of time. So before joining 37 ° Love women's brand, we first need to choose their own store location. How to choose the correct location? Follow 37 ° Love Women look down together.
For the clothing store location, before the election, the surrounding environment should be investigated:
First, the surrounding economic environment. Economic environment is an important factor restricting the survival and development of enterprises. Can well predict the future development trend of the environment and market changes (within a short period of time), pave the way for future stores.
Second, the market social and cultural environment. Cultural environment is a complex environment, it includes the values, beliefs, interests, behavior and so on. Only accurate grasp of the surrounding cultural environment, you can accurately determine a suitable own brand.
Third, the market competition environment. For brand dealers, first you have to know whether the surrounding market is saturated, whether there is room for development. At the same time, do not choose to shop in a dead corner or without any competitors, this is also a drawback. There is no place for competition, is not conducive to future development. The above three points are the most basic points in environmental investigations. Is the site must be considered before the problem.
In the site above, we also need to pay attention:
One, two do not keep people. We can understand that: at both ends of a street, it is very hard to keep consumers. Many dealers in the initial site above, will come into this misunderstanding. The flow of people at both ends of the larger, into the store rate will be higher, larger passenger traffic, that the corresponding volume will be high. However, this shop into the store rate is very high, but the transaction rate will be low. Because, Chinese people will buy things "shop around", spend very little money to buy the best goods, they are willing to spend more time to compare. So, generally not in the first shop decided to buy. Even fancy their favorite things, but also to compare with other stores, there will be cheap to buy.
Second, 50 meters to be able to see the billboards. Shop is not easy to choose at both ends of the street, then the shop in the middle of the street, it should pay attention to their own store advertising signs. Shop signs, store advertising is the way, if it is covered by some trees and flowers in front of the store, lose some of the publicity, presumably this store situation will be worse.
Third, pay attention to the store's negative, Yang. What is a negative or positive? Yin is the shadow of the place, the sun is the opposite. Friends who like shopping should know that 10-12 am in the afternoon, 4-8 pm more traffic during this period. In the south some of the more well-known brand stores, shops are basically open in the shade of the place. Because the morning time 10-12 points, the weather is the hottest time, no one likes to exposure to the sun. If you are in the north, try to choose the store on the sunny side. Because in Beijing, Harbin, as well as Zhengzhou, Xi'an and other cities, the Yang shop is better than the negative shop, because the business in the north is mainly autumn and winter, spring and summer is relatively poor. The autumn and winter when the weather is colder, guests like to take the sun, do not like to go negative. So shop in different places, the negative and the sun have a different choice, it will seriously affect the passenger traffic.
Fourth, the store gathered. Shop must pay attention to the surrounding market, only together with colleagues in the business will be better to do. For example, one is to sell sportswear, you opened a fashion women's clothing, business is afraid it is not so good to do it. If a street is selling fashion women, you also sell fashion women, business is much better than the former.
In fact, the location of the shop is very troublesome, there are many problems that need attention. However, if you can get a basic insight, you may be able to get around some of the sites or avoid some "low-level mistakes" that can be easily made on the site.
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