Pay attention to the suitability of choosing ppe

Commodity packaging is an important part of a commodity. It is not only an indispensable outer garment, but also plays a role in protecting the commodity, facilitating its transportation, sales, and consumer purchase. It is also a miniature image of a commodity manufacturing company. Color as a major element of product packaging, not only plays a role in beautifying the packaging of goods, but also plays a marketing function that can not be ignored in the process of product marketing. The color of commodity packaging plays a great role in promoting the rapid expansion of the sales market when corporate products enter the circulation field. This point is being taken seriously by more and more companies and product packaging designers.

I. Color has advertising functions to promote goods and attract consumers' attention

According to relevant data analysis, when the human visual sense is observing the object, the color perception accounts for 80% in the first 20 seconds, and its shape only accounts for 20%; after two minutes, the color accounts for 60%, and the modeling takes 40%; five minutes Afterwards, each half of them were followed, and the impression of color continued to be maintained in human visual memory. In today's highly prosperous commodity economy, modern commodity sales, especially daily necessities, are mostly carried out in supermarkets. Faced with a wide array of commodities, consumers first noticed the packaging with a novel and unique color that could instantly leave a visual impression. The main color of a good product package will attract people's attention, inducing consumers to use color-conforming product packaging, and associating the exquisite and moving parts of a product to create a desire to purchase. Therefore, companies should pay attention to the design of product packaging. The important role of color, so that packaging designers in the design of product packaging color, try to design a product identity that can quickly capture the eyes of consumers in order to improve the competitiveness of corporate products in sales. The excellent color of goods packaging can not only beautify the goods, seize people's sight, make people have a good aesthetic enjoyment in the process of buying goods, but also play a role in promoting the goods, people inadvertently noticed its brand. Smart packaging designers will use this effect to design products that are personalized in the market to quickly capture the consumer's attention to the consumer's attention.

II. Excellent product packaging color design can promote the sale of goods

The color of merchandise packaging will stimulate people's physiology and psychology. The ancients talked about “seeing pleasure in the thirst” because people saw the bright colors of the plums in the paintings, making people psychologically yearn for them and physiologically responding. In food packaging, the use of bright colors, bright pink, orange, orange and other colors can emphasize the smell, taste and taste of food, taste and taste. Chocolate, cereal, and other foods use warm colors such as gold, red, and brown to give people fresh, delicious, nutritious feelings. Tea is packed in green and gives a fresh and healthy feeling. The packaging of cold foods and drinks uses blue and white with a cool and snowy feeling to highlight the freezing and hygiene of foods. Alcoholic and alcoholic foods are often elegant and quaint, giving people a physiologically beautiful and mellow feel, and psychologically producing brand-name feelings indicating that it has a long history. It is the color of the packaging of these products that meets the physiological and psychological characteristics of the consumer, so that consumers can quickly make a decision to purchase this product in the same category of goods. This speeds up the sales of corporate goods.

Three. Color has recognition memory function in commodity marketing

Because of their differences in hue and brightness, each of its own colors varies greatly. When people purchase goods, they will not only notice the shape of each product, but also notice the difference in the color of the goods. In commodity packaging design, designing various colors that can be clearly discerned by consumers will help people identify various commodities. In psychology, consumers' attention is divided into intentional attention and unintentional attention. When consumers first come into contact with a certain product, they pay no attention to the packaging of the product, but when the consumer resells the product again, they will pay attention to the color of the package. Therefore, the color of commodity packaging should be designed with its own characteristics, so that consumers have a deeper visual memory of this packaging color, so that consumers can quickly buy the same product the next time. In the packaging of غير مجاز مي باشدmetics, men's products are often expressed in dark colors such as black and dark green to show solemnity. For women's غير مجاز مي باشدmetic packaging, soft and elegant colors such as purple, pink and pearl white are often used to show elegance. In the packaging of pharmaceuticals and drugs, commonly used cool and warm color blocks indicate the nature of the drugs. For example, red indicates nourishing fitness, blue indicates anti-inflammatory and antipyretic, green indicates painful sedation, and red and black blocks indicate severe drugs. Different types are packaged in different colors to facilitate consumer identification and use color memory for the next purchase. This will shorten the trading time of goods and speed up the sales of goods and the circulation of products.

Fourth, packaging color in the commodity pricing function

This function of packaging colors is based on the mutual heterogeneity of colors and the customs of color in some countries. This function of color is often used in the same brand series of products. When an enterprise launches a product with different price grades of the same brand, if the same pattern is used in the same color, the classification of implicit marks will often cause confusion to manufacturer's packaging, business sales, and especially consumer purchases. If you use different packaging colors to distinguish between, such trouble can be avoided. In our country's cultural customs, purple and gold are often used as noble colors, and other colors are used as ordinary colors. Therefore, in China's commodity packaging, when colors are used to identify the same brand series of goods at different price levels, purple and gold are commonly used to identify products with higher prices. Such as the same series of brand-name cigarettes in recent years. The "Yipinmei" series cigarettes of Huaiyin Cigarette Factory use yellow, blue, dark red, gold and other packaging colors to indicate different prices for this series of cigarettes. The "Nanjing" series of cigarettes produced by the Nanjing Cigarette Factory uses green, red, purple, gold and other colors to distinguish different grades of this series of cigarettes. In these series of cigarettes, the prices of purple and gold packaging are higher, and the prices of other color packaging are generally or lower. The use of the binning function of packaging colors in commodity pricing. Can bring convenience to manufacturers packaging, business sales. When consumers purchase goods, they can quickly distinguish between the same brand of products they want to buy.

V. Colors in commodity packaging can give consumers a sense of trust in the product

In general, whether a consumer feels trust in the quality of a product when he or she first encounters a product is often an important factor in determining whether to purchase the product. When a consumer purchases a product, he first conducts a self-research on the appearance of the product to determine the reliability of the product's quality and whether he or she has purchased it. This requires our merchandise packaging designers to be able to design products based on the characteristics of the product, so that consumers can see the color of the package, it will have a psychological resonance of the trust of the quality of the product packaging colors. Such as pearl whitening facial cleanser packaging design, its package color design pearl white. When consumers, especially women, purchase, because of their packaging color, they will have a trust in the pearl content and whitening effect of this brand of pearl whitening facial cleanser, and prompt her (he) to purchase this product. For example, in the packaging design of delicate products such as clocks, cameras, pens, lighters, etc., the use of gold, silver, gray and other colors can not only bring out the noble and beautiful qualities of the goods, but also the quality of the products. sense of trust. This will facilitate the completion of consumer purchases.

6. Color has the function of expanding product popularity and establishing corporate image

In a complex commercial economy, each company wants to increase the popularity of its products and establish a good image of its own business. The commodity packaging on various types of shopping mall shelves is itself a silent advertisement that promotes itself and establishes a corporate image. For the excellent color design that quickly captures consumers' attention in the packaging of goods, more and more well-known domestic and foreign companies pay more attention to it. Coca-Cola's Coca-Cola beverage packaging from the United States, although the pattern is constantly changing, but the main color of its packaging has not changed. Red is the color of young people, the color of sports, and the symbol of Coca-Cola's eternal vigor. Guangdong Zhuhai Kangqi's product, “Platinum Platinum”, has been used to represent the high-tech image of the company since it was put on the market. Kodak uses the yellow color that represents hope, joy, and thoughts to package its film products. People choosing a yellow-wrapped film naturally think of Kodak Company, which can leave people with eternal and splendid images. Numerous well-known enterprises have used a fixed color that can represent their own image in the process of development. They have packaged the products of the company and established a good image of the company.

In summary, the color in the commodity packaging design, due to its unique connotation and characteristics, plays a silent role as a marketing guru in the marketing of commodities. This should be instructive for our commodity packaging designers. As a good product packaging designer, we must not only pay attention to the beautifying function of the color of commodity packaging, but also must pay attention to the color marketing function of commodity packaging design from the perspective of economics. (Li Feng)

Seven, the main influence of the logo

A. World-wide B. National scope C. Regional scope ()

Eight, you are more inclined to that style of sign

A. Traditional and stable B. Fashion and dynamic C. Enthusiasm and affinity D. National characteristics E. Internationalization style

IX. Imagine that when the audience sees signs, the greatest feeling will be

A. Surprised B. Interesting C. Pretty Affinity D. Reliable E. Others

Ten, the color of the logo color
A. Cool color B. Warm color C. Neutral color D. Cool and warm colors

XI. Are there specific color requirements and color taboos?

Twelve, brand name standard words, tend to use
A. Easy-to-promo typography B. Design fonts to highlight brand personality C. Calligraphic fonts

Thirteen, if you use a mascot, you tend to choose
A. Animal B. Plant C. Others D. Abstract

XIV. The brand's development goals in the next 3 to 5 years
A. Further strengthen the development of the main business B. Develop in the direction of diversification C. Others

15. In the design process, the logo reflects the characteristics of the industry and conveys the corporate philosophy. Which is more important?
A. reflect the characteristics of the industry B. communicate the concept of the company C. both take into account D. other points

16. The design of the logo is focused on

A. Highlight brand personality

B. reflect the characteristics of the industry

Here are some of my feelings about the logo and VI design:

(1) Creative

Creative = Creative + Creative + Creative + Chuangyi + Chuangyi

Design is expensive and innovative, but innovation is not blindly seeking new ideas and seeking differences, but it requires innovative methods. The method of designing innovation is the same as studying all things. It starts with both internal and external factors. Internal causes include theories, physics, and affiliations, such as formal styling innovations; technological and technological innovations in structural manufacturing; materials and applied innovations in physics and chemistry. External factors include human reasoning and affair, such as concepts, uغير مجاز مي باشدe patterns; marketing, management, brand strategy, and so on. In the design, only by starting from these aspects and analyzing and thinking can we apply the thinking better to the actual situation, so that we can innovate and innovate.

The products designed are more to meet the needs of people. Therefore, from the perspective of people's way of life, to observe and think, the design derived from this is often creative in essence. Before designing, we need to define the specific alignment layer. What kind of person will use the brand I design? After a clear alignment layer, a series of such as the use of the environment, use conditions and use time can be clearly reflected. Corresponding to this, one can understand whether to start with materials, or to start from the reintegration of technological processes or modeling structure to start innovation. In this way, the designed brand can fundamentally meet the needs and aesthetics of the audience.

Creative goals: 1, customer requirements 2, market requirements 3, customer's customer requirements

To be a logo designer, you must first listen and understand the temperament, soul, and ideals of the company and the company you want to do. Industry characteristics, the same sense of texture that has been formed in the history of the industry, and the personality to be a new logo. The same texture is also safe. Personality represents my existence.

Creating Differences Means Dimensions: Homogeneity (Industry Characteristics) Security

Identification (Chuang Yi)

Creative: Harmony, speed, strength, etc. are all beautiful. Art serves the objective world of everything. There is nothing to avoid art.

(2) The logo is feng shui.

Ancient people lived in good fortune, and they sought security. Fengshui is a common practice, and ancient totems are the result of people's selection and metaphor of feng shui. The concept of good totem is the result of people's envy and myth. This is the earliest sign. Graphics exist earlier than text. There are feng shui problems everywhere, and I think that seeing celebrities is a good feng shui, because celebrity's “qi” will bring you up. For example, if you go to buy clothes and find the right clothes for you, this dress belongs to you on breath and on self-cultivation. Then you find yourself. Finding yourself is a good feng shui, because you are in harmony with the clothes, and the Chinese philosophy is "Unity of Heaven and Man." Also: the business on the south side of Chang'an Avenue is not as good as the business on the north side because the shops on the north face south and face the south when facing north. The crowds are easy to live in, and the business is naturally good. There Wangfujing, Wangfujing Department Store is a golden vortex, his location is 0.618 Wangfujing Street - the golden section. The location of Dongdan “Xianglin Forest” is in the place of “recalling”. When people leave Dongdan, they must look back. There are also feng shui issues such as interaction and yin-yang balance on the logo. Feng Shui is good, and the sign is beautiful. China Telecom's logo integration point is based on the golden ratio, which is above 0.618. There is also a half-hour economy, Zhongguancun International Mall, Heli Golden Bridge, and Smith Barney are the golden rectangles. The feng shui problem mentioned above is by no means a black-and-white concept. Under the current Chinese ideology, it is a grey concept. Gray is rich and not pure.

(3) Difference draws attention

The semiotics proposed by contemporary Italian semiotician Eco in Semiotic Theory (1976): Animal semiotics, olfactory semiotics, tactile communication, taste semiotics, paralinguistics, medical semiotics, movement and action semiotics , Music Semiotics, Formal Language Studies, Writing Language Studies, Natural Language Studies, Formal Language Studies, Writing Language Studies, Natural Language Studies, Visual Communication Systems, Object Systems, Plot Structures, Theories of This Article, Cultural Code Studies, Aesthetic Articles Research, mass communication research, rhetoric.
Cassirer once said that the art kingdom is a purely formal kingdom. It is not a world of simple colors, sounds, and tangible qualities, but a world of shapes and patterns, melody and rhythm. In a sense, it can be said that all art is a language, but they are only a specific language. They are not the language of written symbols, but the language of perceptual symbols.
Like Andy Waro's "Monroe", I think it has been formed into symbols and logos. She has become a symbol of the United States. The Mona Lisa plus two mustaches and Dusanne's urinals are the beginning of modern art, and the difference attracts attention.

(4) Eyes touched you

There must be an open eye on the logo, equal to one or two small sirens in the symphony. Eye-opening is the focus of the goal, and the instant recognition. Grabbing the essence in a moment, producing feelings, the open eye of the logo has played its role. In the logo design, attention should be paid to the relationship between the opening of the eye and the surroundings, and the overall and local relationships. Each part of the relationship and mutual dependence, organization and cooperation, part of the other part of the cause, part of the other part caused.

Oranges can't come out of oranges, but they jump out of a pile of grapefruit. This is an eye-opening point. It must maintain a certain relationship with the surrounding environment, and it must have significant differences.
Open eyes should not be too much, more confusion. More open eyes will not exist. Richness is immersed in simplicity, and it is rich in simplicity. (to be continued)