Underwear health more and more consumers, especially white-collar lady's attention!
Recently, the reporter noted that a section called "all under the 3G health underwear" in the Taobao flagship store after the IPO, the day sales of the product more than 1,000 pieces, total sales exceeded 100,000 yuan.
"This sales increased by 300% compared with the daily!" According to the brand sales director Zhou Baji introduced as a new product, the product pre-sale phase has received more attention, mainly because: the more healthy clothing To be more concerned by consumers, but according to 3G full health lingerie conforms to the needs of the market; the Other hand, thanks to the strong popularity of Taobao platform, many of whom are old customers according to the following, the company always maintain the brand Higher trust.
It is understood that most of the current market, the evolution of the bra from the European-style underwear, the use of foam sponge molding plus steel ring design, although played the role of stand up chest, but a large number of cases and medical practice shows that the traditional sponge contains the impact on human health Of the chemical composition, but also easy to turn yellow, airtight, although the steel ring play a supporting role, but the chest breast tissue to form a certain oppression, is not conducive to blood circulation, long-term use will lead to chest deformation or even cancer.
"At present, Europe and the United States have plans to phase out the sponge underwear products." Kang Zhi accompanied Garments Co., Ltd. Mr. Shi Lei, chairman of the market that they understand the flaws in the market, as well as changes in the market, they invested tens of millions of funds after 3 years Repeated research and development, after hundreds of people try on and improve the final successful launch of 3G full health bra.
According to reports, 3G underwear, the third generation of underwear, mainly based on oriental female body structure design. Compared with the market some popular underwear, according to the 3G series of underwear products more health concept, the material used a new fiber structure of the mold cup, better breathability, in the absence of steel ring case, is still super poly-chest At the same time consider the comfort of wear, long-term use also has to eliminate pay milk, plastic chest bosom role.
In addition, all the materials of this product have seen ITS testing by international authoritative institutions and applied for a number of patents.
Fun is in accordance with Kang Garment Co., Ltd. launched the underwear brand one, in recent years, leveraging the rapid growth of e-commerce and underwear market, according Fun underwear became a concern, "Amoy brand", on sales of $ 200,000. Its advocacy of health philosophy has formed a good reputation among consumers.
At present, the company owns two underwear brands of "YiFu" and "Philippine Yue", entering into two completely different sales fields respectively. Which focus on online shopping market, targeting young fashion and white-collar workers, the more the Philippines are ready to take the "ground" physical stores high-end line. Shi Lei said the company will strive to become China's new concept of female underwear advocates and practitioners to launch more popular market health products.
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