Golden figure show vibrant and creative fashion underwear world
As one of the most famous underwear brands under the flagship, the gold figure show uphold and followed the golden figure of the best production technology and from the top of Europe's design philosophy, first-class quality, comfortable and beautiful shape, distinctive fashion personality, pure European style.
In the first 15 years, the golden figure has set up numerous sales networks in various provinces of China and achieved a high reputation. Among the large number of consumers, it has also created considerable favor and reputation. At present, it has more than 1,800 outlets of various types, including specialty shops, combination shops, counters, shops and shops, and has been fully recognized by the market and the female groups.
In 2010, in order to meet the market demand for more gold products, while leading business partners out of the current vicious competition environment, the golden figure resolutely choose business model transformation, brand architecture upgrade. That is, from the current single goods, the loose type of trading cooperation into a brand-sharing cooperation.
When the good industry more than 20 years of market operation and management experience, will make the gold body show that inherently has a strong anti-risk ability, single store profitability will be very high protection.
The golden figure show (hereinafter referred to as GSS) LOGO manifestations are as follows.
Brand Positioning:
GSS symbol of "freedom, self-confidence, self", is full of vitality and creative fashion underwear franchise chain. Targeting primarily at young women ages 18-35 and ladies of financial well-being, they often like fresh, fast ways to spend, have a higher brand awareness and build brand loyalty, often longing to be valued and respected.
1, the brand personality: GSS symbol of "freedom, self-confidence, self", young, full of vitality and creativity of the fast fashion cheap underwear franchise chain.
Target group: Female population covering 16-40 years old (age ratio shown below):
16-2l years old (high school students, college students), accounting for about 20%
Aged 22-26 (mainly white-collar workers with fixed income and young fashion), accounting for about 40%
27-35-year-olds (with fixed income, women who are about to get married or give birth within 8 years), accounting for 30%
People over the age of 35 (mature women with certain economic base and income) account for about 10%
3, profit model: super popular, fast fashion, fast sales, fast turnover.
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