Zou Jifu: technological innovation will allow enterprises to go further
In the past three years, innovation has always been the driving force behind the Love yarn apparel group. According to Zou Jifu, executive director and marketing director of Love Yarn غير مجاز مي باشدtume Group, said: "It is the continuous innovation of the group to create a differentiated underwear so that female consumers keep freshness and aesthetic education to the brand of Love yarn. Therefore, Technology innovation will make the business go further. "For the majority of female consumers, to buy high-quality, غير مجاز مي باشدt-effective health underwear, means that you can make your life more healthy, more beautiful and more confident. Innovation Love yarn group itself, not just the upgrading of products, but also care of women's health and reduce the incidence of breast disease a responsibility.
All along, the brand has been given "consumer choice of product reason" interpretation of the underwear area, the first brand of healthy underwear Love Baby is the phrase as the motivation for business innovation. Since 2010 Love Baby Baby Adjustable underwear market has been given excellent quality, in the view of women, with extravagant words also indescribable Love yarn Baby series underwear to bring them the surprise and shock.
For Love yarn, innovation is not just to say it, but also to implement the action. To Love yarn Baby Magic Bra as an example, it is not only light, comfortable, temperature, good elasticity, machine washable, no deformation, but also moisturize the skin, masغير مجاز مي باشدe the breast, skin care, prevention of various breast diseases, for the majority of suffering Breast disease bothering women brought the gospel, it is also the difference between Love Bracelet Magic Bra other bra difference, only love yarn baby brand underwear beat competitors, a short time in the underwear sector to stand out in the market Less than three years, successfully ranked among China's first brand of adjustable underwear.
It is understood that the love yarn baby magic ring bra into the memory alloy ring, memory alloy ring has a memory function, when reaching the human body temperature, it will restore the shape of the memory factory, the elastic also achieve the best. The softer the lower the temperature, the more flexible it is. Bra made of memory alloy ring, when worn, not only the compression of the breast zero, but also can effectively support the most abundant breast lymph nodes, and breast milk will be irregular movement, continuous automatic adjustment of the bra ring amplitude And curved arc width, forming a half-moon curve below the skinny breasts, masغير مجاز مي باشدe the breast at any time, indirectly play a role in the prevention of breast disease and reduce the incidence of breast disease due to the lack of flexibility of the traditional steel ring. It can be said that with Love yarn magic ring bra, the equivalent of tailor-made for himself a breast size, consistent with the shape of the breast "personal" jewelry to meet the urban women both shaping body and healthy and comfortable appeal.
Love yarn group seems to pursue the pursuit of perfection in innovation, even one ten thousandth of the defects are not allowed to leave the factory, which is responsible for women, but also a moral hand in underwear business. Because love yarn baby not only want to be a brand, but also want to be a long-lasting excellence brand.
In fact, Love yarn apparel group paid over the years, has been rewarded. According to report, Love yarn غير مجاز مي باشدtumes Group OEM processing from the initial to create their own brand, just three years time, from scratch, from to fine, from fine to different, has been recognized by consumers and praise , The development speed is amazing. At present, the Group owns 2 underwear processing bases and a brand R & D center, and the production capacity has been raised from the original 600,000 to the current 3 million. There are nearly 100 counters, 12 provincial agencies, 22 municipal level Agents, profits increased by 30%, technology innovation to Love yarn clothing group go further, and full of vitality.
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