China Beauty Network Interview Qi Ye brand design director Zhou total marketing director Qiu total
"The most beautiful life to enjoy, watch the sky, read a book, see the deep shadow of Barcelona in winter" In order to pursue the design dream of bones, she went alone to Spain. When she was hard at school, she was suddenly confused, and the mentor encouraged her: You love books so much, design, and why not turn your love into your career? Mentor's point of awakening her, in Barcelona, she opened her first shop in his life, and named "QIZI Qi seed, " she said, like a very Barcelona in the winter seedlings, Wintry tenacious standing in the wind. She set everything she loved in her clothing, sunshine, sky, books ... so the owner of "Childhood Snowing" chased into the غير مجاز مي باشدtume.
Qi seed women with artistic brush strokes, outlining the attitude of a slow life, so that clothing become the second layer of human skin! Now we follow the Qisi women's design director Qiu Zong and director of marketing always feel Qisi women's unique charm
Reporter: First, let's briefly introduce ourselves.
Zhou Zong: I am QI seed design director
Qiu total: I am Qisui women's marketing director
Reporter: Qi Seed Women's innovative design, unique style, would like to ask about Zhou, Qi Seed Women's design inspiration comes from where?
Zhou Zong: Each quarter we will have a design theme, our source of inspiration to dialogue with people as much as the beginning of this year more women's clothing inspired by oriental culture, then we will look for the inspirational collection of oriental culture, For example, such as Japan's tea ceremony to develop our design theme.
Reporter: That Qiu Qi Qi seed marketing strategy is how?
Qiu total: At present we Qi Seed Women's competitiveness or product power, our 2015 this year compared to last year's product volume has greatly improved, mainly from the design department's efforts, then we will do a lot of marketing around the product , To do brand promotion.
Reporter: So the total weeks you feel, Qi Yee women's style will follow the changes in the trend of the public change?
Zhou Zong: We have 3 series of apparel now. One is art series, one is natural series and one is living series. In the past, all consumers knew are based on living series and we have always advocated things. Now in order to meet more consumer groups we have two more series.
Natural series tend to be natural and freehand designer style, and now the consumer groups have begun to change, have their own requirements and style of their own requirements, in order to meet such a group of people, we have more such a natural style of designer.
That art series will target some white-collar workers in urban life, have their own dress, do not drift, do not need high-end water brand, but want to have their own implication, the pursuit of the art series is based on a tall sense, And you can have a soulful conversation with consumers, wearing out of their own unique, but not neither fish nor fowl.
But our 3 series are also all included in a large series of styles inside, Qi Ye style is mainly three points, one is to have a unique artistic style, and then do a sense of cotton flu experts to promote cotton feel, promote cotton Search for a comfortable wearing experience. Want to give free, sensual woman to consume, you can create a dialogue with the clothes.
Reporter: So in accordance with the current market, then, Qiu always think we Qizai what advantage?
Qiu total: QI seed women throughout the enterprise Our advantage is not actually highlighted in a particular department or a system, Qi Seed Women now has nearly 6 years, and now whether it is from the design and production to R & D to sell, we are To each other through, our biggest advantage is carefully managing the brand.
Reporter: According to the current trend, then, want to attract more consumers, Zhou always feel what kind of advantage?
Zhou total: We focus on 3:00, that is, the quality of our Qizi, Qisi is the details of one point, there is a point that all the employees up and down all the concepts of unity, the concept that we want to make consumers feel good value for money, Then there is a spiritual experience, which we most want to express. Then how can we change? Quality is the key, our company has a lot of senior staff, there are also very good technical staff and we study together, not the framework of the attention but every detail of the clothes. To do a piece of clothing is not just a craft, we will pay attention to the details of the clothes to impress women.
Reporter: Franchise for the new franchisees, Qi seed will give what kind of joining policy?
Zhou Zong: This year, our new business philosophy is to make the beauty of Qiqi seed spread to every inch of land in China. We focus on the development of franchisees and give policies that are closer to the market and feel the support of earlier development. Our more consideration is to join us after the auxiliary, we give help to franchisees can survive better in this environment, market competitiveness, enhance their resilience.
Reporter: Thank you for the total sum of weeks Qiu Qiu, I believe Qizai will be better after the development.
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