The just-concluded 2013 Mid-Stitch Symposium (China Knitwear Fair), so that underwear with a sense of mystery and charm of the industry once again be focused on the spotlight. Different from the traditional apparel, underwear as the women's personal clothing, due to the north and south of the climate, spending habits, regional culture and other differences, underwear industry from product type to sales model, there are also many different, often divided into South And the North to send underwear. Therefore, as a underwear brand , how to quickly achieve the national network layout, is the hot topic of discussion in China's underwear industry.
Romantic season underwear SPA Experience Museum breakthrough in North and South underwear consumption differences
Romantic season underwear brand marketing planner Ruanji Hong found through the survey, the development of southern and northern underwear market patterns mainly derived from differences in consumer spending habits. According to the survey, northern consumers are oversized and have more requirements for large size. According to the color of underwear, northerners prefer pure color systems and southerners tend to warm color systems. However, due to underwear Industry clusters are concentrated in the South most of the production, such as Zhongshan Xiaolan underwear plate, Chaoshan bra and home service plates, Zhejiang thermal underwear plate, these manufacturers products from models to models tend to be more concerned about and adapt to the needs of the South market, Concerns about the spending habits in the northern markets are relatively low.
As the dominant brand of domestic modified underwear consumption, the "romantic season" is expanding through its own efforts to develop and even change the northern underwear market and consumption patterns. For many years in the lingerie market has polished the "romantic season" has a set of standardized development model, basically overcome the North-South consumption differences and other reasons led to underwear development pattern subject to control problems. Romantic season first use of the advantages of the South, made in the South absolute strength, and then slowly invaded the northern market. From the 2012 romantic season signing international film and television celebrities Weibi Xia began, the romantic season has officially launched a balanced layout of the northern underwear market, is gradually realizing the balanced development of the markets in North and South.
In early August 2012, the romantic season officially announced the opening of "underwear SPA Experience Museum" mode, and invited Wen Bixia as the brand ambassador, in response to the changing life of modern women, changing mood, adaptability to changing needs, providing tens of thousands of comfortable A single product, with different series of intimate design to meet different demands, strengthening the romance season brand affinity and national awareness; Not only that, the romantic season also hired Korea, Hong Kong and other front-line designer team, careful insight and integration of the international forefront of popular elements , Integrated fashion needs of North and South, designed for mass consumption underwear. Romantic season international design team, so that underwear from the T-Taiwan fashion into life among them, with the international trend of dilute the difference between North and South, across the North and South fashion aesthetic differences.
South "clothing" north transfer urban beauty toward balanced development of the country
As the soft competitive edge of the northern market in the romantic season, we established the one-stop "SPA" business model of personal clothing in the romantic season and upgraded the whole industrial chain of the upstream and downstream businesses accordingly. At the same time, the romantic season also brings the unique mode of standardization in the international apparel industry into the underwear industry. A series of standardization measures have been taken to standardize the store's meticulous management and successfully create replicable underwear chain DNA. The unique commercial street model Successfully expanded to the northern market. Earlier, due to differences in lifestyle, underwear sales shops in the north commercial street is rare, the sale of the product is also the owner through a variety of channels, "fight goods" integration, brand expression is not high. The romantic season with the formation of "Commercial Street" to expand experience, quickly "underwear one-stop shop" to expand to the northern market. During the "Romantic Season" is the use of "nanny-style service" and standardized operational requirements for the dealer in the stocking, ordering, sales, etc. to provide detailed counseling to ensure that the store's "survival rate" and profitability. At the same time, in order to give consumers a comfortable environment to feel underwear, "Lingerie SPA Experience Museum," the store emphasizes caring and experience every month for each store manager, shopping guide and even tally clerks to provide professional training and training Content from the music selection, volume control, light distribution underwear health knowledge, customer communication skills and other aspects.
As of February 2013, the romantic season in the country has more than 500 terminal stores, for a rather late start of the underwear chain, is a very proud figure. And especially reflected in the vigorous development of the northern market. This dark horse not only for the romantic season in the north occupy a large number of market share, leaving it even ahead of the Chinese correction underwear industry.
Wooden Perfume Box
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1. The wood used for perfume packaging is widely distributed and can be made from local materials. It is light in weight and high in strength. It has a certain degree of flexibility and can withstand impact and vibration.
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In short, whether you choose a wooden Perfume Packaging Box or a perfume packaging box made of other materials, as long as it can effectively protect (preserve) the product and allow it to circulate in the market with the best posture, it is a successful packaging box. Shenzhen Yidingpeng Packaging Company, a 16-year old manufacturer, can tailor product packaging boxes for you according to the grade of the packaging to meet the needs of consumers at different levels. Choose YDP packaging for customized high-end perfume wooden boxes!
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