April 25, according to Manli brand marketing conference in 2012 and autumn and winter product orders will be held in Foshan grand. Agents from all over the country gathered together to create a blueprint for the cause of Manley.
Upgrade!
Speaking at the opening ceremony of the conference, Chairman Chen Weiqiang delivered a speech, made an important speech titled "Transformation and upgrading of quality management in steady operation," and discussed the future development of the Emerald brand in two aspects. First, "quality management and deepening Development, joint transformation with the channel together, refining the internal strength of brand transformation "; second is" work together, steady operation, accelerate the pace of upgrading, the brand and then to a new level. " At present, according to Manli brand after more than ten years of continuous development, continue to occupy the second-tier leading brand status in the domestic market has a more powerful competitiveness. As of the first quarter of 2012, according to Manley sales growth of 30%. According to Manley achieved remarkable performance, is all the brilliant cooperation of partners witness, the same is also a new starting point for the grand opening of the future by ManMer Brand.
Adhering to the Chairman Chen's brand strategy, according to Manley is committed to brand restructuring, and promote the brand in product development, marketing, channel expansion and other aspects of the powerful upgrade. In brand building, according to Manley through the integration of television, the Internet, outdoor, newspapers and other media resources, high-density launch brand to achieve high-frequency exposure. Has invested heavily in launching a television media campaign focusing on Guangdong Satellite TV. From April to December 2012, according to Manley's new image advertising broadcast in the golden period of more than 800 million Guangdong Satellite TV audiences, effective communication and brand recognition Charm, establish a brand image. At the same time, according to Manli was selected as "the 62nd Miss World China Finals Guangdong Division designated underwear brand." In addition, according to Manli Qingli sponsors Guangdong TV ratings legend column "vitality big red off", from May to December a total of 70 programs staged throughout the year vitality. In the next few years, efforts will be further intensified on the existing basis, focusing on the promotion mode of "concept, advertisement and endorsement", that is, "heaven and earth" mode, and "sky" represents the five-star comfortable underwear Concept + advertising image endorsement + high-frequency advertising, "to" represents a comfortable living museum + high-quality store image + comprehensive promotion of materials. Combination of heaven and earth, complement each other, will highlight the innovation and promotion mode by virtue of Manley development advantages.
Memorial, Honor
At this time of year, we will use special ways to commemorate something of special interest and to remember some special faces. At the meeting, the leaders of the group presented the "Ten-Year Cooperation Gold Award" in Heilongjiang Province, Guangxi Province, Hunan Province and Yunnan Province, and donated one of Chuan Taifu's worth 10,000 yuan of gold and gold dragon. The company also commended the 2011 outstanding agents, of which, Guangzhou Ruiyi Company won the "Best Sales Award", Ningxia Province agents received the "Best Completion Award", Tianjin agents received "Best Progress Award", Hubei Provincial agents won the "best image award." Agents from Hubei Province, Fujian Province, Heilongjiang Province, Jiangxi Province and Hunan Province won the 2011 "Promotion Champion Award"; and, a total of 21 2011 Gold Medal clients won the "Thai Style Journey" offered by the company for six days Five nights overseas travel reward.
Breakthrough, upgrade
In 2012, according to Manliqiu's autumn and winter products, we have made breakthroughs and improvements based on the consistent simplicity and comfortable positioning, giving more connotation to each series in terms of style and striving for excellence in every detail.
On the day of the event, the colorful and lush multi-media projection will vividly interpret the new autumn / winter 2012 features. This quarter revolves around the design concept of "possession", and introduces the theme of "Retro Architecture", "Byzantium" Oriental love "four major themes. The first is the series of "retro shadows", focusing on the quality of fabrics, exquisite workmanship, attention to quality and the pursuit of comfort; followed by "Byzantine" series, through the rich colors highlight the sense of clothing layer, full of romantic atmosphere ; And "different scales" series, the trend is closer to international trends and popular colors with clever cropping and bold color to highlight the personality grade; finally "Oriental Mood" series, more inclined to Chinese consumers The aesthetic feelings, the fashion and the Chinese elements of organic combination, even more elegance.
New debut at the beginning, the scene has many agents began to ask to show the style, and make the appropriate record. "This season's launch of new products, we like several of them are like, first note down." Speaking is a just joined the agent, people are very young, very sad, mentions and Emmanuel Cooperation, his eyes full of confidence. It is the confidence of agents in all regions over the promotion and transformation of this quarter's style that greatly supports their active orders and supports the benefits and happiness of their orders. In the ordering site, customers are very optimistic about the promotion of product promotion strategy and product image of the terminal, frequently in-depth discussion of a variety of details, and the customer service is to make every effort to introduce the characteristics of each product, the venue There is a busy scene everywhere. According to the statistics after the meeting, the majority of customers orders significantly exceeded expectations.
All these years, according to Manley's series of initiatives, often make the industry admiration, branding each leap, are in the promotion of core competitiveness of the successful attempt. In 2012, it will also be an extraordinary year for Emily, and on a broader platform, Emmanuel will accomplish a bigger leap forward. Dreams and hopes are synchronized, and opportunities and challenges co-exist. Efforts are indispensable. Let us join hands in creating brilliant, create more wonderful tomorrow in accordance with Manli!
Jersey Fabric
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