To create their own brand, nowadays many underwear enterprises to enhance core competitiveness of an important means. Many underwear enterprises in Shenzhen and gradually bid farewell to the history of OEM underwear, and actively create its own brand. Love yarn group is such a business. Group officials said that although the creation of its own brand is very difficult, but after three years of market sharpening, has achieved consumer recognition, underwear business only their own brand, and identify the brand positioning to successfully break through, we can say, Is a self-made brand to Love yarn group injected vitality and vitality, Love yarn has the confidence and determination to own brands bigger and stronger.
Love yarn Group Executive Chairman and Chief Marketing Officer Zou Jifu that precise brand positioning is the key to creating their own brand, but also to ensure brand sustainable development. After a large number of China's underwear market adjustment survey, Love yarn Group on the overall market situation has a more clear understanding. Today's diversified underwear and consumer demand diversification, the requirements of the underwear are also more and more subdivided. The international big-name adjustment underwear expensive, not suitable for Chinese women's chest type, Chinese women long-term wear is not suitable for their European version of underwear, there will be such or that breast disease, an urgent call for a Chinese female figure, The price of high-conditioning underwear was born.
January 2010, Love yarn group was registered after the founding of the first own brand underwear - Love yarn baby, Love yarn Baby crown ring consumer groups located in the age of 18-39 love beauty of women, the price is In the price, about 300 yuan, the style positioning is elegant, stylish, comfortable and healthy, this precise positioning, so love yarn baby started, at present, after four years of development and accumulation, has become popular throughout the country's adjustment Underwear brand, the first Chinese brand underwear adjustment.
Zou Jifu also said that the crowd, price, style of these three areas are indispensable, love yarn Baby product positioning and style must meet the needs of female consumers and underwear market, if consumers can resonate with women, then our products will be Recognition soon, this is a prerequisite for success. Operating a brand, it is necessary to plan the product, including product design style, category, quantity and price system, marketing tools, joining the policy, etc., to establish a complete and reasonable product planning, to build a brand is very important factor . Therefore, Love yarn baby brand product planning, Zou Jifu not only consider the positioning, but also consider the functionality of the product and added value.
Love yarn baby magic ring bra high value-added is commendable, it is different from other brands bra is implanted in the memory alloy steel ring, and ordinary bra implanted Stainless Steel ring. Memory alloy steel ring, also known as nickel alloy steel ring, the US military high-tech products, can rub, machine wash is not deformed, toughness is stainless steel ring 96 times, no pressure on the breast, to the breast to create a reasonable living space, It also gently hold the breasts, support the chest, but also masغير مجاز مي باشدe the breast, prevent breast disease, but also can correct breast غير مجاز مي باشدging, let women easily hit the curve.
On the fabric, Love yarn Baby magic ring bra with ice silk, bamboo carbon fiber, silk protein and other high-quality fabrics, with light, breathable, sterilization, comfort, skin whitening and other characteristics, ending the history of stainless steel rims pressure oppression Broke underwear non-machine wash routine. It is amazing is that Love yarn Baby Magic Bra has a magical memory, when women wear it, the bra will be in accordance with the female body temperature automatically adjust the size of the bra to keep the bra steady and not deformed, because of its magic, Known as the "magic ring bra." Love yarn magic bra wearing the equivalent of a tailor-made for their own chest type, always fit, will never be deformed health products and body experts. In addition, Love yarn baby although excellent quality, functional, high value-added, but the price is affordable to ordinary people, this is also the reason why love yarn baby has a large number of followers, the sales soared .
The creation of a brand to the development of many factors to consider, the benefits of own brand is self-evident, self-brand enhance the core competitiveness of Love yarn group, to the enterprise to bring a better profit margins, Love yarn Group The practice is worth learning.
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