With the rise of B2C website, to the underwear business has brought unprecedented opportunities and challenges to sell branded goods underwear-based electronic mall have to test the water to share e-commerce this "big cake."
It is understood that since August 2011 Love yarn -GetFit Taobao official flagship store (http://getfit.tmall.com/) formally launched operations, just 3 months time, not only the customer order volume increasing, setting a Impressive sales performance, while Love yarn brand visibility has rapidly soared. In this regard, Love yarn غير مجاز مي باشدtume chairman Zou Jifu said: "into e-commerce, so that sales of underwear soared, it is encouraging, is expected to Christmas, New Year and Spring Festival, bra and thermal underwear sales will create another New high. "For e-commerce this marketing model, Zou Dong expressed full of confidence.
Love yarn-GetFit Taobao official flagship store owner Chen told reporters in August this year, Love yarn formally launched operations, so far only 3 months time, but the effect has gradually emerged. Through the Internet, we can face the end customers, get timely market feedback, and access to personalized services through the Internet, the development of underwear industry has been greatly expanded. On the other hand, e-commerce eliminates unnecessary circulation and greatly reduces the غير مجاز مي باشدt of products. At the same time, the brand awareness is continually improved through the Internet. Currently, GetFit Taobao official flagship store every day more than 1,000 customers for consultation or orders, the prospects are very good.
Over the past few years, in the face of fierce market competition, Love yarn apparel in strengthening new product research and development, increase product innovation at the same time, the product sales channels from stores to franchise stores, but also expanded to e-commerce. Love yarn International Chairman Zou Jifu told reporters that e-commerce is an important means for enterprises to remain competitive. E-commerce models are unconstrained by the traditional way, without excessive غير مجاز مي باشدt and personnel overhead, enabling faster and better services at lower غير مجاز مي باشدt. For underwear companies in terms of accession to e-commerce there is an important reason is that underwear promotional display channels than the vast coat, because underwear is worn inside, the wearer can not show off their underwear how good, so a lot of consumption The choice will be. This is one of the difficulties in the dissemination of underwear. Today, the Internet is a good platform for the dissemination to the lingerie brand promotion to expand the channels, so the underwear brand promotion should be with the times, e-commerce to catch this train.
Reporters believe that as the network propaganda efforts continue to increase, women will know more about underwear, with the increasing health and aesthetic awareness of women, they not only the pursuit of the appearance of fashion, but also from the inside out Comfortable and elegant, love yarn with 500 million users word of mouth publicity and network advertising, will be more and more the pursuit of perfection, fashion women recognized and respected.
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