Experience situation analysis
Hong Kong experience is a professional management of fashion underwear and home wear modern apparel business, relying on the funding background of internationally renowned venture capital firm, is committed to brand marketing in China. Since its entry into Mainland China in 1997, Hong Kong has been adhering to its business philosophy of "creating an international brand as its own responsibility". Through years of solid market intensive work, the four brands under its banner are: "Experience", " "," Su Tiya "" Perfection "have passed ISO9001-ISO2000 version of the international quality system certification, Hong Kong's experience in China's marketing outlets throughout the country 29 provinces. According to the survey data of large and medium-sized cities in China, the rate of brand recognition in Hong Kong is as high as 95% and Hong Kong has become one of the preferred underwear brands for white-collar women in China.
In 2006, Mr. Zhou Yu, the general manager of the Company, participated in the first "CCTV Win in China" and won the runner-up heroics. While obtaining the venture capital investment from Softbank and IDG in Japan, Venture Capital also won the recognition of the company's brand and projects. As the only venture capital company in the industry background, not only to obtain the support of international venture capital funds, more importantly, the background of venture capital brand promotion and promotion role, but also the international advanced management concepts and models into the development of the company so that Brand development more standardized and more development potential.
Hong Kong experience underwear companies have two production base for industrial parks, namely, the South China Sea in Guangzhou and Weifang in Shandong, Shandong Weifang which covers an area of 36,900 square meters.
Shandong Experience stores and terminal stores now a total of 85, all major shopping malls in Shandong Province have experienced the basic counter, the current cooperation with the company's large shopping malls: Hualian Commercial Building in Weihai, Rongcheng Liqun Shopping Center, Wendeng Liqun Shopping center, Jinding Department Store, Jining Guihe, Jining Department Store, Jining Laihe Mall, Zhucheng Parkson Shopping Mall, Zibo Jindi Shopping Center, Zibo Zhenhua Shopping Center, Taian Ginza Shopping Center, Laizhou Liqun Mall, Longkou Bo Merchants Shopping Center, Feicheng Sheng and Pedestrian Mall, Penglai Liqun Shopping Mall, Penglai Zhenhua Mall, Binzhou Zhongbai Shopping Mall, Zouping Ginza, Dongying Ginza Shopping Center, Weifang Zhenhua, Weifang Jin Sha, Weifang Taihua, Zhucheng Parkson and so on
There are more than 900 franchised stores in the national market including Shandong, Beijing, Tianjin, Henan, Hebei, Hunan, Hubei, Jiangxi, Zhejiang, Fujian, Anhui, Inner Mongolia, Shaanxi, Shanxi, Shanghai, Ningxia, Yunnan, Sichuan, Jiangsu, Guizhou, Liaoning, Heilongjiang, Jilin and other major shopping malls and stores and other places have been blooming everywhere for the blank market is now continuing to develop, interested to join the consultant, please contact me in time! Experience Marketing Division Liu Yao QQ418053264
Taste and fashion, with traditional underwear in the design style Product style: from entering the market to introduce internationally sophisticated design style, product design and positioning above have their own distinct characteristics, there is no traditional lingerie too much design similarity. Home service hire Italian designer Amelia, with fashion, style, taste, comfortable style.
The mainstream customers: the brand mainly for the 20-45 age group of consumer groups, which is relatively mature and have sufficient purchasing power of the customer base, the design style reduces the traditional lingerie that fashion is a fancy colors and complex splicing design concept, elegant Fashion and distinguished taste are the characteristics of the design.
Product Price: The main price of the product between 100 -300 yuan, at the same time with many image models and additional models rich price system
Advantages of joining:
First, the concept of French designers, synchronized with the international fashion
In France with a dedicated design and development center, led by the famous French designer "calin" (calin), the international trend into R & D design.
Second, its own production base, to ensure the quality and availability
Production of all products in its own production base to complete, through the large-scale modern production equipment and scientific pipeline, to ensure product availability. Through strict quality control procedures so that each one is exquisite products manufactured products.
Third, consultant marketing services support
With a dedicated customer service center to serve the vast number of consumers and distributors, to provide more thoughtful service, and continue to explore the meaning and essence of service marketing, quality services to respond to future market competition. Service to mention
L brand value, the company's future marketing trends.
Fourth, the investment background of international venture capital institutions
Zhou Yu, general manager of the company participated in the first CCTV win in China and won the runner-up heroics, access to Japan's Softbank, IDG international venture capital investment agencies, but also won the venture capital company brand and project recognition, VC
Investment background is more conducive to the international advanced management concepts and models into the company's development.
Hong Kong Experience International Fashion Limited
Gears
Plastic Gears,Bevel Gear,Transmission Gear
Junfeng Machinery Co., Ltd. , http://www.qddiecasting.com
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