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July 2015 Shenzhen Clothing Fair, a pair of cute mascot attracted a lot of people's attention, with this pair of "√", "×" black and white mascot, China Beauty Network reporter went into the YES dress The exhibition hall, and invited to the YES Brand Planning Department Manager Peng to accept our interview.
Reporter: Hello Peng manager, first of all, please give a brief introduction of the next YES brand.
Manager Peng: Hello! Our company was established in 1993, so far there is a 22-year experience, there are three brands, YES is one of them. The company has always been based on the concept of wild fashion brand, "do with experts" for the company brand slogan, for the majority of women to provide more popular and more fashionable clothing, so that the community can love the beauty of women can wear our clothes.
Reporter: That we YES women's age positioning is like?
Pengjing Li: Our YES fashion age positioning is the psychological age between 20-35 years old.
Reporter: YES The name of the brand is very unique personality is very unique, can we introduce the original Why choose "YES" as the brand name?
PENG: In fact, this is a very special issue. It was not a drama that time was in 1993. I remember it was like "YES" and the drama was very red at the time. So I started with "YES" , But can not register, and later removed the "clan", use the "yes" three letters as the brand name, and then registered. So now to form a large collection shop, a coat, dress, shoes, accessories and the like, belongs to a large chain of stores, positioned as our current "YES super store" a brand logo.
Reporter: Now urban women each have their own one wearing philosophy, that YES is how the positioning of the style? How to attract the attention of trendy customers?
Pengjingli: Our position is tide, fashion, fashion, the most popular elements of each season into our products, whether it is the image of the shop decoration or fashion design, we will be integrated into it. How to attract our customers? It is fast! Fast fashion women's pursuit of "fast", every week we will have 50-60 models to the new shop.
Reporter: It is a very fast update rate. We may still remember last year when the exhibition in Shenzhen YES very unique personality of the pavilion, then this year is still the case, the popularity is very hot, then we can introduce a design concept for this year's booth?
Pengjing Li: This year's booth design, we did not think too much, just think of fun. Now it is 8090, the post-8090 era we want is how to give them more attractive things, we think it is a little fun. Like the two of our windows, there is a window called "the source of dripping water." As the earth's resources are scarce now, we use traces of dead wood, faucets, rice and burnt-out wardrobes, etc. Make a window to let people know that now our resources are not enough to treasure what we have now. There is also a window we call "black and white classic", black and white are always wild, and the main element of our brand is black and white, so we use the most classic of the two elements to do the showcase, you will see some very casual spill The paint, people seem casual, but more creative, rather than the regulation of the whole thing. There are clocks in the pavilion, because now after 8090 is not small, and slowly will feel the time is precious, so we also incorporate some of the hall clock, the concept of time and the like, so that each one come in Some people see something special.
Reporter: It is understood that the exhibitors also prepared a lot of interactive activities, then tell you what specific activities.
Pengjing Li: In fact, this interactive activity for two months we have been thinking, and finally lost a lot, leaving a tumbler beauty in front of a door, because at that time we found that very fun online, but also learned that not many people use; and Our real model of the window to show our clothes, so that we can see its authenticity, there are two endorsements doll, very cute.
Reporter: Shenzhen Trade Fair can be said that is set up a bridge between the brand and franchisees, in order to show the company has done a lot of preparation, franklin marshall pas cher, if the franchisees have signed on the spot, will there be some to force Discount measures?
Pengjing Li : Really is very awesome , we will have a direct management of the direct copy of the store in the past, there is 100% return, if the site contract and pay the deposit, when we open there will be a million Five thousand pieces of material support.
Reporter: very attractive, but also reduce some of the pressure on the franchisee. So far, has the show received one of the company's expectations?
Pengjing Li: Yes , yesterday we signed six successful.
Reporter: Very good results, that interview at the end, Peng manager and then tell us to share the future of a women's YES development plan.
Peng manager: the future, then we still dominated by large integrated store, into the fun things I just said, not to say that in order to go shopping for our clothes and go shopping, but to buy clothes at the same time there will be more and more fun Things you see, from head to toe may be found in our store, with such a look.
Reporter: more convenient, equivalent to one-stop shopping look. Today, our interview first came here, thanks to Peng manager in the busy time to bring everyone to share, I also wish YES Women's participation in this exhibition a complete success, I wish the brand a higher level of development. Thank you Peng manager!
Peng: Thank you, thank you!
YES Women's Planning Department Manager Peng and China Beauty Network reporter interviewed after a photo
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