Several sets of reasonable plans for packaging strategy (medium)
Fifth, packaging strategies with gifts
There are two forms of feed increase packaging, one is that the packaging product itself is a complimentary product, and the gift object is generally a salesperson, which promotes the salesman to sell more of the company's products. The other is a gift in the package to stimulate the consumer's desire to buy. It is one of the important packaging strategies for modern marketing. It uses the pictures, photos or other gadgetry included in the package to attract consumers, especially the women and children below the middle income who are most influential and can easily cause their repeated purchases. For example, the "ballet" pearl cream produced in Wuxi, Jiangsu Province, entered the Hong Kong market at one stroke and became a popular item in Hong Kong's غير مجاز مي باشدmetics market. It was because the box contained a "pink" pin and gift. In addition, the packaging of complimentary products can also be used to introduce new products and conduct market research.
Six, update the packaging strategy
Due to the increasing development of science and technology, new processes, new technologies, and new packaging materials will inevitably replace old packaging processes and materials, creating conditions for new products for the company to open up the market; secondly, changes in people's consumption habits will promote the continuous updating of packaging. .
For example, due to the acceleration of the rhythm of modern people's life, it requires the reduction of household labor time and labor, and the gradual socialization of housework. Therefore, there are various convenience foods and canned foods. Various new types of packaging have been produced, such as how to cook food bags, baked food containers, beverage composite paper cans, and convenience cans, etc. In addition, changes in sales methods have also led to the renewal of packaging. For example, in supermarkets, when customers select products, they rely on packaging to “introduce themselves.” Therefore, packaging should highlight the image of the product, and trademarks and text descriptions must be very eye-catching.
The purpose of renewing the packaging is to improve the packaging and bring vitality to the products that are at a disadvantage; secondly, to improve the product and update the packaging to make the products that are hot sellers icing on the cake. However, under normal circumstances, when a product is in the hot period, it is not very likely that it will want to improve the packaging. When the product enters the unsalable period, it begins to realize this problem, which is undesirable. If you want to keep the momentum of the best-selling products, in addition to the improvement of the products themselves, it is a good idea to constantly improve the packaging.
There are usually several ways to improve the packaging of updates:
1 drama variant. That is, a dramatic change to the original packaging, change its original appearance, and present itself to consumers in a completely new situation.
2 improved type. To maintain the original reasonable part and bring about new ideas by changing the "deficient", so that consumers still feel that "although they are still familiar," and avoid giving people the feeling of strangers.
3 gradient. Often making minor improvements to the original design, adjusting the structure, text arrangement, etc., at the first sight is still the original style, but it appears to consumers in a more coordinated and novel appearance. To improve packaging, we must change the bad ones and change them to be more innovative. Let consumers feel that the company’s products are constantly being refurbished and constantly updating and rejuvenating. We feel that companies have vitality and thus increase trust in companies and products. Confidence, in turn, promotes sales and markets.
VII. Collaboration Packaging Strategy
This strategy means that ordinary enterprises have low reputation and low product popularity. Especially when new products come out, it is difficult to open the market temporarily. It can be operated jointly with large enterprises with strong corporate reputation and strong strength. name. The packaging is designed to emulate the packaging and decoration of brand-name products. This is an approach that adapts to consumers' buying experience in order to maintain the patronage of their products. For example, Japanese electronic products were slow-moving when they first entered the US market, and later adopted the Sears trademark and occupied the US market with this strategy.
(to be continued)
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