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Leading the trend of underwear, the new winning terminal, 100 women's underwear new conference and lingerie high-end wealth forum will be held on August 31, 2013 grand, this new conference show new autumn and winter ideas through the physical store, as well as this year's trend of home underwear, Feel 100 women live the third generation of a new image, highlighting the infinite charm of a woman 100, allowing you to make money worry!
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Founded in 2011, the Shenzhen 100 Women's Underwear Co., Ltd. is a modern large-scale underwear brand franchising chain focusing on R & D and management of underwear. Its predecessor involved in the production and management of underwear in 2006, It has become an integrated enterprise integrating production, sales and logistics. Its main products are bras, men's and women's panties, home clothes, socks, warm clothes, slimming underwear and bathing suits. The focus of the company before the production and direct sales store business, has always been committed to fine management, to create sophisticated brand, through 1 year of direct marketing practice we have a chain of copy capabilities, creating a unique "whole shop output" profit model, To ensure that customers get stable in the short term, in the third-line mass consumer store in the actual effectiveness of a single store can be directly comparable to or even beyond the old brand.
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Video surveillance is an important part of the security system. It is an integrated system with strong prevention capabilities. Video surveillance is widely used in many occasions for its intuitive, accurate, timely and rich information content. In recent years, with the rapid development of computers, networks, and image processing and transmission technologies, video surveillance technology has also made considerable progress. Now video surveillance has been widely used in various fields, and some families have begun to install monitoring equipment. Did you consider the following ten questions during the installation process?
1. What is the installation of a video surveillance system?
Video surveillance is often installed for a variety of purposes. For some units, the main purpose of video surveillance systems is to protect collective property and reduce property loss. Others focus more on protecting personal safety, such as schools and nurseries, so that parents can rest assured that their children are at school. For home users, their use varies according to their needs. It can be used to protect the safety of family property, but it can also be used to remotely care for the elderly and children. The difference in monitoring objectives and focus directly determines the user’s concern about the convenience of real-time video and access to recorded video content. In addition, if you pay much attention to the function of Internet access, you need to pay special attention to whether the screen resolution can be adjusted according to your needs.
2. What is the type of infrastructure monitored?
There are multiple buildings that need to be monitored? Are they geographically dispersed? If you have multiple buildings, do you want to monitor the targets in different locations? These are issues that must be considered. If you want to centrally monitor the goals of all locations, you also have to consider the type of connection between the goals. The type and location of the infrastructure also affect the location of the camera deployment. If the camera is deployed outside the building, then the building itself requires a special security system. If you want to implement a camera that can adjust the surveillance angle, you need to purchase a PTZ-enabled camera (PanTiltZoom).
PTZ is an abbreviation of Pan/Tilt/Zoom, which represents the pan tilt, zoom, and zoom control of all directions (up and down, left and right). In the scene range monitored by the camera, when the moving target appears, the user can manually lock (for example, the target is locked by a mouse click) or the preset position automatically triggers locking of a moving target to trigger the PTZ camera to perform autonomous automatic PTZ tracking. And automatically control the pan tilt of the PTZ camera to rotate in all directions, and perform a visually guided automatic tracking of the locked moving target to ensure that the tracking target continuously appears in the center of the lens. The automatic PTZ tracking module compensates for the shortcomings of the narrow vision of the fixed camera surveillance and is an essential function of a perfect security monitoring system.
3. What is the type of network connection between buildings and buildings?
There are many optical fiber networks installed in buildings or inside buildings. If this is the case, you may consider using IP cameras or hybrid IP cameras and traditional analog cameras. Although IP cameras are much more expensive than traditional analog cameras, the total غير مجاز مي باشدt is still superior.
IP cameras do not require additional wiring and can be easily installed by a network administrator. In addition, the price of IP cameras will gradually decline. If you already have an analog camera, but want to use an IP camera, then you might consider building a hybrid system that supports both cameras.
4. Do you already own tape camcorders based on the VCR system?
If you already have a tape system, then you can make full use of existing cameras and cabling systems, which will save a lot of unnecessary expenses. However, you should also take this opportunity to revisit the number of cameras you use and the location of your deployment. In addition, it depends on whether you install the video surveillance system yourself or through an integrated approach. If you are installing it yourself, you need to understand the structure and wiring of the house. Do you understand the basic cabling and camera deployment locations? If you are not using an IP network, then you need to install the coaxial cable. Community monitoring Even if you do not use IP cameras, you also need to have people who understand the network technology to help you achieve network viewing and recording video content. If you plan to use integrator solutions, have they had success stories similar to yours? How often do the video surveillance installations demonstrated by these successful cases usually last?
5. What are your requirements for picture quality?
Different video surveillance systems can support different resolutions and frames. Resolution is a reference standard for measuring picture quality. The higher the resolution, the higher the picture quality. Frames per second (fps) Description The number of frames (pictures) captured in one second. The higher the fps, the more coherent the recorded picture becomes. High frame rates can often be used to monitor detail-oriented video, such as casinos can use high frame rates.
6. How long do you want to keep the recording?
High resolution and high frame rates require more network bandwidth resources and also occupy more video storage space. How long do you want to keep recorded content? Your system provider or integrator will tell you the approximate requirements for resolution and frame rate, and will therefore tell you how many days of video storage you want to keep. To a certain extent, this has a lot to do with the type of system purchased. Using a PC system can usually be upgraded to get more video storage space.
7. What kind of company is the manufacturer of video surveillance system?
Whether you install video surveillance systems on your own or use integrated systems for installation, you should be concerned with the actual manufacturer of the system. How long are these manufacturers engaged in this field? What type of support can they provide? Many companies are located in Asia, and the support provided is not very rich. For example, if you want to set up a video surveillance system for your school, ask them for reference materials about school applications.
8. What are the strengths of vendors and the rich reference support they provide?
The number of security companies is actually a lot, including both foreign brands such as Sony and Samsung, as well as well-known brands such as Hikvision, Tiandi Albert, and Wave Grain. Hikvision's DS-2CD762MF-FB(H) day and night waterproof and anti-riot dome network cameras, DS-2DF1-7XY series network infrared high-speed intelligent dome cameras and DS-2DF1-57XY network high-definition and high-speed intelligent dome cameras are currently relatively Welcome to the HD surveillance camera. Now, powerful companies not only produce products but also provide solutions based on customers' different needs.
9. Who is responsible for providing technical support for video surveillance systems?
Who provides technical support for your existing IT environment? If you have such support, using a PC computer system will be even more handy. Some manufacturers also provide technical support.
10. What is your budget?
After answering these questions, I now return to understanding system غير مجاز مي باشدts and my own budget issues. How much is your budget? Whether to contact a local system integrator or search for a video surveillance manufacturer online. Ask for different vendors and compare their product differences according to your requirements. It should be noted that this is not only a matter of purchase, but also a special consideration of the installation and maintenance of products and systems.
The factors that determine the purchase of a video surveillance system are complex and wasteful. After answering these ten questions, at least one can be sure.
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The preliminary design of the fluidized bed methanol to propylene technology development project was recently approved by the Anhui Provincial Development and Reform Commission. The project was jointly developed by China National Chemical Engineering Corporation and Huaihua Group. It adopts the methanol-fluidized catalytic cracking technology developed by Tsinghua University to produce propylene, and Huaihua Group has established a 10,000-ton methanol catalytic cracking system to produce propylene industrial test devices. The device is scheduled to be commissioned by the end of this year.
It is understood that the methanol-fluidized catalytic pyrolysis technology for propylene developed by Tsinghua University has completed a small test and is of international advanced level. The fluidized bed methanol to propylene industrial test device project is to amplify this small-scale test result to the 10,000-ton scale and provide technical basis for the construction of a million-ton industrial device. The project mainly includes three parts: basic research, process amplification and industrial testing. The construction scale is to treat 30,000 tons of methanol annually, transform and produce 10,000 tons of propylene, and produce liquefied petroleum gas by 800 tons, with a total investment of 170 million yuan. Completed.
According to relevant experts, coal-to-olefin technology is the core technology for the development of new-type coal chemical industry and is an important development direction for the coal chemical industry in the future. The methanol reforming propylene pilot plant construction will develop methanol-produced propylene technology with independent intellectual property rights. Against the backdrop of rising world oil prices, the use of methanol as a new petrochemical feedstock has become a trend, and propylene is becoming an important platform compound and basic chemical raw material for petrochemicals.
It is predicted that the domestic demand for propylene will reach 19.05 million tons in 2010, but due to the shortage of petroleum resources in our country, it can only provide 10.8 million tons of propylene, which cannot meet the rapidly growing demand. The core of fluidized bed methanol to propylene technology is to use advanced gas generation technology to convert Anhui's abundant coal resources into methanol through the channels of coal to syngas, and then to produce low-carbon olefins from methanol. Less than half of the current production of propylene from petroleum.
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In the face of local governments' successive introduction of strict regulations on environmental protection and the introduction of new regulations on pharmaceutical wastewater discharge, raw material drug companies have increased their input under the pressure of the policy, which has left the country with pollution. High equipment investment and operating غير مجاز مي باشدts have brought huge غير مجاز مي باشدt pressures. Some small raw material companies have lost their skills. The survival of the fittest in the industry is a foregone conclusion.
According to Yu Guanwen, senior consultant of the Pharmaceutical and Pharmaceutical Industry Association, the غير مجاز مي باشدt impact is not particularly large for those environmental protection advanced companies. For example, Zhejiang Hisun Pharmaceutical Co., Ltd. will respond to the new regulations and increase the total غير مجاز مي باشدt by 5%. For other large bulk drug companies, the total غير مجاز مي باشدt Increased by about 10%. The industry believes that for companies that have always ignored pollution control, a 10% increase in غير مجاز مي باشدts will be fatal.
“In order to cope with the pressure on environmental protection, the General Plant invested 100 million yuan to build a sewage treatment plant in 2002. It started construction in 2003 and was operated in 2004. It processes 30,000 tons of sewage every day and puts in more than 30 million operating غير مجاز مي باشدts each year. This year will also increase the purchase of more than 10 million equipment and pipe network transformation." Northeast Pharmaceutical Factory Environmental Protection, a person in charge told this reporter.
According to public information, there are a number of companies that are environmentally friendly in the industry. For instance, the environmental protection expenditure of the Shijiazhuang Group is as high as 350 million yuan, the investment in environmental protection of North China Pharmaceutical and Hisun Pharmaceutical is 200 million yuan, and the environmental protection operating expenses of Northeast Pharmaceutical, Lukang Pharmaceutical and Xinhua Pharmaceutical are as high as 30 million yuan. In sharp contrast to this, in the past two years, companies that have been suspended due to environmental protection have also been seen.
CITIC Securities analyst Luo Chunlei said that during the investigation, according to the forthcoming “Pollutant Industry Water Pollutant Emission Standards”, many small businesses simply couldn’t keep up the standards, and many large companies were also struggling. In accordance with the final standards in the regulations, many places even exceed the standards set by Western countries and the World Bank. She believes that in accordance with the new regulations, those ordinary enterprises with a single product investment will invest 230 billion yuan in production capacity, of which one hundred million yuan will be used for environmental protection. The key is high investment in fixed assets.
"The raw material drug companies will face two major difficulties in fund operation غير مجاز مي باشدts and technical problems in pollution control. Small, poorly-tolerated enterprises will be closed." Yu Guanwen pointed out.
Yu Mingde, executive vice president of the China Pharmaceutical Enterprise Management Association, told this reporter that it is sooner or later to propose standards, but the sooner the problem is raised, the more difficult it will be for the company to start. We must actively face the long-term interests. As long as companies are determined to increase their input, technology is not the biggest obstacle, because companies have already taken the lead and technologies are different. No matter what method is used, the route is different and the technology is different, but in the end The result is the same, and the غير مجاز مي باشدt will definitely increase. Forced enterprises to increase investment, strengthen management, improve the level of technology, and reduce غير مجاز مي باشدts. If it does not govern now, it will be a devastating blow to the enterprise when it is shut down or relocated.
Of course, the new regulations also have certain problems. On the one hand, there are too few varieties covered by the new standards, insufficient data collection, lack of effective ways for individual varieties of environmental protection, and unclear problems with advanced technologies; on the other hand, according to industry experts, the environmental indicators have been increased. The harder it is, because the ultimate control of environmental protection indicators comes from all aspects of production. The higher the index requirements, the greater the difficulty of deep processing, and the غير مجاز مي باشدt of the later environmental protection indicators is 3 to 5 times higher than before.
Yu Mingde suggested that large-scale facilities be established in places where production of chemical raw materials and intermediates is concentrated, and that a number of enterprises should jointly invest to achieve resource sharing and rapid compliance. In addition, special funds shall be raised to establish environmental protection funds, subsidies and rewards shall be given to outstanding enterprises, and penalties shall be perfected for backward enterprises with environmental protection. We hope to establish a pollution control mechanism at the enterprise level and with the government's secondary treatment. “The state should adopt preferential policies for high-quality enterprises and at the same time strengthen penalties. At present, the state is studying and formulating pollutant discharge taxes.” Yu Guanwen also suggested.
After the crisis, high-quality companies will follow the market's take-off. “The غير مجاز مي باشدt of sewage will multiply and the profit margin of products will shrink. Due to the limited discharge of pollutants, our production capacity will be difficult to release. To tell the truth, it is very difficult for us now!”, a large state-owned company Insiders of raw material companies complained to this reporter. In the short term, even if raw material companies with good control of emissions are faced with new regulations, they will not be much better, and even more important are those companies that have always ignored environmental protection.
In the time when thousands of troops have passed the single-wood bridge, a large number of vulnerable people will fall into the water. The high threshold of sewage will also make a number of companies shut down. “In the past, there were dozens of companies in the production of a variety of products, resulting in uneven products in the market, the new regulations will help increase industrial concentration.” Yu Guanwen, a senior consultant of the Chemical Pharmaceutical Industry Association pointed out.
"Some small businesses have decided that they cannot implement pollution control and they cannot do anything in the face of the status quo. Closing will be closed," said Yu Mingde, executive vice president of the Chinese Pharmaceutical Enterprise Management Association.
However, the elimination of a group of backward companies, it will take off a market, according to industry experts predict that last year, the chemical raw material pharmaceutical industry may accumulatively complete sales revenue of about 200 billion yuan, accumulative total profits of more than 12 billion yuan. At present, there are roughly 1,500 companies in the country that are mainly based on the production of APIs.
An expert on large-scale raw pharmaceutical companies, who did not wish to be identified, believes that after strict implementation of the new regulations, only a few of the sub-sectors in the API sector will survive. In this way, companies that rely partly on improving technology, increasing investment, improving management, and focusing on controlling غير مجاز مي باشدts will weather the difficulties and achieve a final victory. And after the difficult times may come sweet fruit - some companies will enjoy the more than 10 billion markets that are now shared by more than a thousand. There is no doubt that companies now occupying monopolistic positions in the sub-sectors and having advanced discharge control capabilities will further consolidate their market position.
At present, this situation has already begun to emerge. "Because of the restrictions on pollutant discharge, many small-scale enterprises cannot produce, the production capacity is reduced, and the supply and demand of certain products are uneven in the market, which is one of the reasons for the current price increase of some raw material medicines." CITIC Securities Luo Chunlei believes.
In addition, analyst Zhou Rui of CIC Securities expressly stated in an interview with this reporter that the regulations will increase industrial concentration and barriers to entry, so that domestic raw material medicine companies rely on low environmental protection barriers to reduce the price competition with foreign companies. This will help improve the profitability of the industry and increase the profitability of products.
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"People want clothes, Buddha needs gold," and goods must have creative packaging. With good packaging, it is possible for the goods to be sold well in the market. This is a victory in the operation of the company. In the era of information explosion, Chinese companies have only valued creative packaging and it is possible for the product to convey more information and the brand will become more competitive in the global market.
First, the advantages of creative packaging
1, visually attractive. Creative packaging plays a key role in attracting vision. According to one source of information, in an ordinary supermarket in the United States that operates 15,000 product projects, the average shopper browses about 300 products per minute. Assuming that 53% of purchase activities are impulse purchases, then the packaging effect is quite similar. For 5 seconds of television advertising. Therefore, the role of brand packaging is definitely more than the general effect of advertising. Chinese enterprises should attach importance to creative packaging, and increase visual stimulation in the visual and color matching of packaging and the selection of fonts, so that products can be displayed on display shelves to attract customers' visions, so as to achieve an unforgettable realm. It is possible for companies to compete with strong foreign brands in the global market.
2, enhance the value. Creative packaging can not only increase the sense of value of goods, but also cultivate consumer groups to create loyalty to the brand. Creative packaging is a place where consumers choose their best, as companies have the ability to predict the effect of packaging impressions, fully grasp the likes and dislikes of consumers through packaging, and upgrade the quality of packaging The sense of value really achieves "the value of goods that have become rich, and the packaging has created psychological value." Therefore, creative packaging will only grasp the true value if it grasps the consumer psychology.
3, concept communication. The concept is the soul. It is a style. It can strengthen the connotation of products and deepen the audience's impression. This invisible packaging will have a great impact on product sales. The idea is conveyed in place, people feel real benefits point, the brand has the potential for appreciation. Therefore, the company must be pragmatic in the writing of the copy, the design of the topic, and the drafting of the title, so that the advantages of creativity can be achieved through language communication, achieve word-of-mouth effect, and indirectly make the company and its products famous. For example, the LOGO language of Aidu Electronics Advertising Co., Ltd. “We have been working hard!” The confession of dedication can be more humbly, sincerely, and more subtle than the deep blue corporate philosophy of Philips, “Let's do better!” This is the charm and taste of language. Another example is the "pragmatic management, self-employed" pragmatic concept launched by "Manager" magazine in December 2001, far better than the previous "smart management, superior management".
4, brand recognition. Brand recognition is the premise of consumption, and it is only a rough or unclear impression in the mind of consumers. Under this impression, when consumers encounter enterprises or brands, they will feel intimacy. This familiarity often leads consumers to identify and shorten the decision-making time when consumers purchase products, leading to rapid purchase decisions. It can be said that without brand recognition, it is almost impossible for consumers to identify with your company and purchase your products. However, with brand recognition, brands will provide a familiar feeling, such as Coca Cola, IBM, Mercedes-Benz, McDonald's, etc., which are rich in creative packaging.
Second, the error of creative packaging
At present, when the industry mentions creative packaging, it will be equivalent to product packaging. The author believes that this is a wrong concept; packaging is by no means only an exterior, and packaging is a mirror of strategy. It is embodied in all aspects of the enterprise. One expert said it well, “Packaging creates illusions and illusions about selling”, so packaging is not a simple exterior.
With the advent of brand globalization, as a Chinese company, if it still ignores packaging and today only understands the exterior, it is very dangerous. This will not only result in the disappearance of the commodity, but also the decline of the enterprise. stage. In western countries, creative packaging has already run through the entire operation of the company. In an accurate all-round strategy, it occupies an important position, and is by no means the single product packaging we imagined. Contrary to the assumption of our Chinese company, it is a three-dimensional, multi-dimensional, and it can build a charming, competitive "four-dimensional space."
China's packaging today is still at the stage where packaging is just packaging. This is a very serious misconception. It is believed that when Casskin, a packaging design consultant, puts forward the conclusion that packaging is a speechless salesman, There will be similarities. Coincidentally, American businessmen have also concluded that “bad sales of goods? Change the form of packaging!” These are the words of the foreigners who sell packaging and enterprise products. "I want to rely on packaging to promote the company!" Perhaps some of the domestic packaging masters do not agree with this statement, that "what can be related to the promotion of packaging companies? Is this possible? This is purely nonsense!" We may wish Looking back, the consumer's buying habits will realize the truth of this concept. As far as the author is concerned, it sounds a bit plausible when I listen to this statement. I have never dared to spread this concept, and after deliberation and discernment, I have to pick up the concept of further sublimation, if not A solid argument is the backing, and the author does not dare to share it with you in detail. As a matter of fact, creative packaging is used in all-around strategies of enterprises. This kind of technique will surely go through the whole process of brand building, leaving a clear impression in the memory of consumers and generating loyalty purchases.
(to be continued)
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1 Introduction
The domestic CPU smart cards are becoming more and more popular, and their use is becoming wider and wider. There are more and more types of smart cards, including public transportation cards, social insurance cards, and financial cards. Relying on the high security of the CPU smart card, generally can support offline payment transactions, that is, without the need to connect the background system in real time to complete the payment transaction, then the offline payment should focus on those technical points, this article will focus on this CPU smart card Machine payment transaction process technology is analyzed, and several types of domestic standard card product offline transactions are compared for your reference.
2CPU smart card product features
The CPU smart card is a security device with a microprocessor, a hardware algorithm encryption coprocessor, a hardware random number generator, a memory, contact or non-contact or dual interface communication, and functions such as identity authentication and electronic payment. It can be applied to such fields as finance, social security, public transportation, utilities and government affairs.
Smart card products are passive devices and do not have their own power supply. The power supply comes entirely from the terminal POS devices. Therefore, the abnormal interruption process often occurs during the use of the smart card. When an abnormal situation occurs, the smart card product must ensure the integrity and accuracy of the data in the card, and at the same time, it should provide some auxiliary means or methods to query the terminal POS machine for transaction status. In particular, in the offline transaction process, if an exception occurs, the transaction completion review mechanism appears to be an important one, ie, a transaction prevention mechanism.
At present, the main smart card products in China are divided into application technology standards, mainly including financial IC cards based on debit and credit applications (including standard debit/credit application cards, electronic cash cards based on debit/credit applications, and Debit/credit card (Qpboc card), social security IC card, electronic wallet card based on the Ministry of Construction CPU card غير مجاز مي باشد standard, etc. This article will use these card products as analysis objects.
3 offline transaction relationship analysis
The off-line transaction of the CPU smart card mainly involves several aspects: the issuer's background system, the acquirer's POS machine, cards and cardholders.
4 offline payment technology analysis
4.1 Card Authentication to Cardholders
The cardholder password is generally used to implement this verification. This legality verification is mainly used to prevent the card from being stolen or unauthorized use.
When a financial IC card based on a debit/credit application is used for off-line transactions, legal verification of card-holding is optional, but it is necessary to check whether the number of card-holder verification errors exceeds the limit; if the cardholder of the social security IC card is set The password must be verified by the cardholder when the transaction is offline. The IC card does not support cardholder authentication when offline transactions are required due to the transaction amount and transaction speed.
4.2 POS authentication of card legality
It is mainly used to prevent the copying of cards or counterfeit cards, thereby protecting the interests of cardholders and issuing banks. In the off-line transaction process, the POS machine uses a symmetrical or asymmetrical algorithm to verify the integrity of the key data of the card or the key data has not been tampered with and duplicated so as to verify the identity of the card.
4.3 Card Validity Verification of POS Machines
It is mainly to prevent the card from being illegally modified so as to protect the interests of cardholders. Especially for pre-paid and bearer card products, it is important. The social security IC card and the construction IC card use a symmetric algorithm scheme to verify the integrity of the key data of the POS machines during the off-line transaction, so as to achieve the verification of the legality of the POS machines.
4.4 transaction review mechanism that is anti-pull function
The main achievement is to provide a way to query whether the last transaction was successfully completed when an exception occurs during the off-line transaction and return the key verification data of the successful transaction. The social security IC card and the construction IC card have a good anti-examination transaction mechanism, and can be used in conjunction with the POS machine to improve the abnormal transaction processing. The financial IC card based on debit/credit application does not have this function.
4.5 Card Transaction Anti-counterfeiting TAC or TC Calculation
It mainly implements offline transaction verification data generated by the card, which is used to prevent cardholders from repudiating the transaction and the risk of falsification of the POS machine. A symmetric algorithm is generally used to calculate the key data. The TAC or TC generated by each card per transaction is different.
4.6 Offline Payment Requires PSAM
In the offline payment process, according to the key management features of the product, there are cards that need the support of the PSAM card, and some cards do not need the PSAM. Based on the debit, the credit IC card used for credit application adopts an asymmetric key system, and the PSAM card is not required to support the off-line transaction. The social security IC card and the construction IC card use a symmetric key system, and the offline transaction Must have PSAM card participation to complete.
4.7 Accounting methods
There are two kinds of pre-authorization and pre-paid methods for the card-based offline payment amount accounting method. Based on financial debit/credit IC card, the pre-authorization method is usually used. The offline payment can be made by the bank. The pre-set offline amount is not a real amount. When offline payment is deducted, only the card is available. Authorization quota, actual currency payment occurs when the background clears.
Social security IC cards and construction IC cards are usually prepaid. The amount of offline payments in a card has to be pre-paid by the “recharge” operation. The actual currency payment occurs before the offline payment. However, some local social security IC cards also use a pre-authorization method. The actual currency payment occurs when the offline payment is processed in the background.
In addition, the financial IC card and the social security IC card use a registered method, and the card may be lost. Loss may occur. The construction of the IC card uses an anonymous method. The card is lost and the money in the card is also lost.
5 domestic comparison of several types of CPU smart cards
From the perspective of smart card product features and transaction process, the following six offline payment technology points can be summarized for comparison.
Note:
MAC authentication: data packet authentication method, using a symmetric algorithm to verify the validity and integrity of the data;
SDA: Static data authentication, using asymmetric algorithms to verify that the data in the card has been tampered with;
DDA: dynamic data authentication, using asymmetric algorithm to verify that the card is not a copy card or a fake card;
CDA: Composite dynamic data authentication, using asymmetric algorithm to verify that the card is not a copy card or a fake card;
Based on the advantages of debit/credit financial Ic cards, the asymmetric key system is adopted, and participation of PSAM cards is not required in the transaction process, so that there is no restriction on the interoperability of the cards;
Due to the disadvantages of debit/credit-based financial IC card offline transactions, it is impossible to authenticate the POS machine's legal identity. At the same time, it does not have a transaction prevention mechanism.
6 product application scenarios
According to the characteristics of various products, application scenarios are recommended in offline payment.
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1. Direct display method
This is the most common use of a very wide range of expressions. It displays a product or theme directly and faithfully on the advertising board, making full use of the realism of photography or painting. Carefully sculpting and focusing renderings on the texture, form and function of the product, introducing the exquisite texture of the product into the resort, giving people a realistic feeling of realism, and giving the consumer a sense of intimacy and trust in the advertised product. .
This approach directly pushes the product to consumers, so pay close attention to the combination of products and display angles on the screen. It should focus on highlighting the product's brand and the product itself is most likely to impress people's heart, using color light and background to contrast, so that Products are placed in an infectious space, so as to enhance the visual impact of advertising images.
2. Outstanding feature method
Use various methods to capture and emphasize the distinctive features of the product or the theme itself and express it clearly. Put these features on the main visual part of the advertising screen or put it to deal with it, so that the audience is in touch with the verbal picture moments. That is, it quickly feels that attention has been paid to it and visual interest has arisen, and the promotion purpose of stimulating purchase desire has been achieved.
In the performance of advertisements, these characteristics that should be emphasized and highlighted should be determined by factors such as special capabilities that are rich in individual product images, company logos of manufacturers, and trademarks of products.
The technique of highlighting features is also a common expression technique that we use very often. It is one of the important techniques for highlighting the theme of advertisements and has a performance value that cannot be ignored.
3 contrast set method
Contrast is the most prominent expression of artistic beauty that tends to conflict with each other. It expresses the nature and characteristics of the things depicted in the works in sharp contrasts and direct comparisons. By showing them, they contrast each other, and from the differences presented in the comparison, they reach a concentrated, concise, and tortuous change. which performed. Through this technique, the product's performance and features are more clearly emphasized or prompted, giving consumers a deeper visual experience.
As a common and effective expression technique, it can be said that all arts have benefited from comparative performance techniques. The use of contrasting techniques not only enhances the performance of the advertising theme, but also enriches the appeal of the advertising works. The success of contrasting techniques can make the seemingly ordinary picture processing implied rich meanings and show different levels and depths of the performance of advertising themes.
4. Reasonable exaggeration
With the aid of imagination, certain aspects of the quality or characteristics of the objects advertised in the advertising works are quite exaggerated to deepen or expand the understanding of these features. The writer Gorky pointed out: "Exaggeration is the basic principle of creation." Through this technique, it can more clearly emphasize or reveal the essence of things and enhance the artistic effect of the works.
Exaggeration is the pursuit of novelty in the general, and the use of fiction to exaggerate the characteristics of the object and personality of the Sino-American aspect, giving people a novelty and change of interest.
According to the characteristics of its performance, exaggeration can be divided into two types: exaggeration and exaggeration. The former is an image processing product, while the latter is an implicit modality treatment product. Through the use of exaggerated techniques, the artistic beauty of advertisements has been injected with strong emotions, making the characteristics of products distinctive, prominent, and moving.
5. See you
In the advertisement design, the three-dimensional image is emphasized, selected, and condensed, and the unique imagination is grasped or focused on a point or a part to describe or extend the enlargement so as to express the theme thought more fully. This kind of artistic treatment takes a holistic view. It is a small, big, incomplete, and full expression technique that brings great flexibility and unlimited expressiveness to the designer. At the same time, it provides the recipient with a broad imagination. Get vivid taste and rich associations.
The "smallness" of small and medium-sized schools is the focus of the depiction of advertising screens and the center of visual interest. It is both the enrichment and growth of advertising creativity, as well as the designer's unique arrangements. Because it is not a "small" in general sense. However, it is a concise deliberate pursuit of the product of a small and medium-sized apartment building.
6. Use the idea
Conforms to the aesthetic law of psychological phenomena. Through rich associations in the aesthetic process, it can break through the boundaries of time and space, expand the capacity of the artistic image, and deepen the artistic conception of the picture.
Through association, people see their own or their own experiences on aesthetic objects, and the beauty is often particularly strong, thus merging the aesthetic objects with the auditors of Microsoft Corporation in the United States, evoking a sense of resonance in the association process and their feelings. The intensity is always intense and abundant.
7. Rich in humor
Humorous method refers to the clever reproduction of comedy features in advertising works, captures the local things in the phenomenon of life, and manifests itself through some ridiculous features of people's ***uality, appearance, and behavior. Humorous expression techniques often use funny plots, clever arrangements, and extend certain things that need to be affirmed to the extent of comics, creating a humorous mood that is full of interest, laughs, and intriguing. Humorous contradictions and conflicts can achieve unexpected and artistic effects in the most reasonable way, causing viewers to smile attentively and in a unique way to exert their artistic appeal.
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