TV companies in the weak market: Curved TVs have done a great job of saving profits
When the market is good, everyone is a hero. When the market is bad, you can know who is the real hero.
The TV industry, which has been in the doldrums for a long time, will remain in the doldrums. Many categories will gradually lose their profitability, including that some high-end products cannot significantly improve the profitability of enterprises. However, judging from the information revealed in the 2nd Surface Display Cohesion Forum, surface-based TVs are thriving, and they still maintain a high growth momentum, and they benefit from participating companies, and may become the main source of corporate profits in the future.
Surfaces become the hero of corporate profits
Surface becomes the main force to save the market
Sales volume has dropped, and net profit has hit a record low in recent years. The overall performance of the color TV market this year is not optimistic and has been confirmed by a number of data companies. While the brand is nowhere to be seen, the price war is not seen in the general environment, many companies are worried about the prospects of the color TV industry.
Under the pressure of sluggish consumer prices and price rises on the upstream panel, many colorful power companies are trying to compensate for rising غير مجاز مي باشدts through consumption upgrades. At the same time, they also seek to make up some of their profits to maintain their own development. The main method is the joint joint efforts of manufacturers and channel partners. Push large size. Although the increase in size of single-product profitability, but to improve overall corporate profits is limited, after all, the scale is limited.
At this time, any color TV company needs one or two fist products to boost confidence. The author found the answer from the second surface display cohesion forum. This forum, jointly organized by Samsung and the China Electronic Chamber of Commerce, won the participation of many domestic and foreign color TV companies, including Samsung, Hisense, TCL, and Philips. And these companies have also found the top product in the downturn in the market to enhance profits - curved television.
Surfaces, becoming the focus of the industry
Wang Ning, president of the China Electronic Chamber of Commerce, said that with the overall downturn in the TV market this year, the steady growth of curved television has provided an impetus for consumption upgrades. According to the monitoring data of China Yikang, only high-end TVs still maintain a high-speed growth trend.
Curved TV has such a good performance, but also thanks to its continuous breakthrough in technology, and these technologies are developed around consumer pain points.
For example, curved TVs that were criticized by some manufacturers and consumers can't be thin. Now it is no longer a problem. In the current forum forum, Samsung Display revealed the 65-inch Glass LGP for the first time, using the integrated module. Structure, to achieve the thinnest ultra-thin design thickness of only 4.9mm, which is almost no difference compared with flat-panel LCD TVs, and OLED TVs can also be comparable to the use of technology back to the curved surface TV can not do thin argument.
For example, some other consumers complain that the best viewing point is too concentrated and the angle of view is small. The surface schoolers also gave a good solution. The famous interior designer Leng Fuchuan said at the meeting that he thinks the curve has a straight line. The gracefulness and agility that are not available, and carrying more kind of sensual elements. Dong Wentian, a brain imaging expert at Peking University’s No. 6 Hospital, also believes that curved TV can greatly improve the concentration of learning.
The importance of the volume of small and medium-sized screens
The pain points such as the above have been continuously solved, and the curved TV has been recognized and selected by more and more consumers.
In the period since it was listed in 2004, the curved surface display has maintained an average annual growth rate of more than 300%, and has successfully occupied a stable position in the high-end market. Yikang predicts that domestic curved TV sales will exceed 4 million units this year. In the first half of this year, domestic curved TVs have risen by 47%, and annual sales are expected to exceed 4 million units. According to the data of May this year, the penetration rate of 48-inch large-size sales exceeded 18%, and the sales share has reached 23%.
One side is the downturn of the industry. Everyone is struggling to find ways to improve their profits. On the one hand, the surface is lively and the participants share the rewards that they have maintained for several years. It is the great potential of surface TVs that has caused many brands to step in. After Samsung first released the curved surface television in 2014, domestic manufacturers such as Hisense, TCL, Haier, and Xiaomi have all launched curved-surface televisions, now including Philips and Microwhale. Brands are also involved.
The camp is getting bigger and bigger
In the first half of 2016, the number of surface product models was 176. In the first half of 2017, it increased to 289, which was nearly double the growth rate of the previous year. The number of online models increased from 124 in the first half of 2016 to 195 in the first half of the year. Brand manufacturers have grown from 21 in the first half of last year to 33 today.
This is the appeal, not Samsung's charisma, but Samsung's curved screen allows participating companies to earn money. This is the most fundamental reason for accelerating their involvement.
The appeal of the leader is still obvious
However, unlike some TV manufacturers who only participate in different technologies, the entry of high-volume display manufacturers, and the small and medium-sized screens, are the keys to the possibility that surfaces may leap from the scale of millions of units to the scale of millions of units.
Looking at the history of each display technology, large, medium, and small sizes are the key to a good technology that can set off a big wave in the market. It is difficult to form an absolute influence on public opinion from a small size or a large size.
Curved TV has been described above, this year is expected to exceed 4 million units; display this last year, curved display sales exceeded 3.5 million units, the first quarter of this year, large-size display penetration rate reached 7%, with more size and a new picture A proportion of displays is coming out, and this year it is expected to double its sales volume over the past year to reach 7.5 million units.
The best expansion is to drive everyone to make money together. The best influence is the increasing number of brands. The best future is the continuous growth. This is the display technology, and the surface guided by Samsung is obviously doing this well. The future performance is worth look forward to.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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