On the Design of Great Brands III
Seven, the main influence of the logo
A. World-wide B. National scope C. Regional scope ()
Eight, you are more inclined to that style of sign
A. Traditional and stable B. Fashion and dynamic C. Enthusiasm and affinity D. National characteristics E. Internationalization style
IX. Imagine that when the audience sees signs, the greatest feeling will be
A. Surprised B. Interesting C. Pretty Affinity D. Reliable E. Others
Ten, the color of the logo color
A. Cool color B. Warm color C. Neutral color D. Cool and warm colors
XI. Are there specific color requirements and color taboos?
Twelve, brand name standard words, tend to use
A. Easy-to-promo typography B. Design fonts to highlight brand personality C. Calligraphic fonts
Thirteen, if you use a mascot, you tend to choose
A. Animal B. Plant C. Others D. Abstract
XIV. The brand's development goals in the next 3 to 5 years
A. Further strengthen the development of the main business B. Develop in the direction of diversification C. Others
15. In the design process, the logo reflects the characteristics of the industry and conveys the corporate philosophy. Which is more important?
A. reflect the characteristics of the industry B. communicate the concept of the company C. both take into account D. other points
16. The design of the logo is focused on
A. Highlight brand personality
B. reflect the characteristics of the industry
Here are some of my feelings about the logo and VI design:
(1) Creative
Creative = Creative + Creative + Creative + Chuangyi + Chuangyi
Design is expensive and innovative, but innovation is not blindly seeking new ideas and seeking differences, but it requires innovative methods. The method of designing innovation is the same as studying all things. It starts with both internal and external factors. Internal causes include theories, physics, and affiliations, such as formal styling innovations; technological and technological innovations in structural manufacturing; materials and applied innovations in physics and chemistry. External factors include human reasoning and affair, such as concepts, uغير مجاز مي باشدe patterns; marketing, management, brand strategy, and so on. In the design, only by starting from these aspects and analyzing and thinking can we apply the thinking better to the actual situation, so that we can innovate and innovate.
The products designed are more to meet the needs of people. Therefore, from the perspective of people's way of life, to observe and think, the design derived from this is often creative in essence. Before designing, we need to define the specific alignment layer. What kind of person will use the brand I design? After a clear alignment layer, a series of such as the use of the environment, use conditions and use time can be clearly reflected. Corresponding to this, one can understand whether to start with materials, or to start from the reintegration of technological processes or modeling structure to start innovation. In this way, the designed brand can fundamentally meet the needs and aesthetics of the audience.
Creative goals: 1, customer requirements 2, market requirements 3, customer's customer requirements
To be a logo designer, you must first listen and understand the temperament, soul, and ideals of the company and the company you want to do. Industry characteristics, the same sense of texture that has been formed in the history of the industry, and the personality to be a new logo. The same texture is also safe. Personality represents my existence.
Creating Differences Means Dimensions: Homogeneity (Industry Characteristics) Security
Identification (Chuang Yi)
Creative: Harmony, speed, strength, etc. are all beautiful. Art serves the objective world of everything. There is nothing to avoid art.
(2) The logo is feng shui.
Ancient people lived in good fortune, and they sought security. Fengshui is a common practice, and ancient totems are the result of people's selection and metaphor of feng shui. The concept of good totem is the result of people's envy and myth. This is the earliest sign. Graphics exist earlier than text. There are feng shui problems everywhere, and I think that seeing celebrities is a good feng shui, because celebrity's “qi” will bring you up. For example, if you go to buy clothes and find the right clothes for you, this dress belongs to you on breath and on self-cultivation. Then you find yourself. Finding yourself is a good feng shui, because you are in harmony with the clothes, and the Chinese philosophy is "Unity of Heaven and Man." Also: the business on the south side of Chang'an Avenue is not as good as the business on the north side because the shops on the north face south and face the south when facing north. The crowds are easy to live in, and the business is naturally good. There Wangfujing, Wangfujing Department Store is a golden vortex, his location is 0.618 Wangfujing Street - the golden section. The location of Dongdan “Xianglin Forest” is in the place of “recalling”. When people leave Dongdan, they must look back. There are also feng shui issues such as interaction and yin-yang balance on the logo. Feng Shui is good, and the sign is beautiful. China Telecom's logo integration point is based on the golden ratio, which is above 0.618. There is also a half-hour economy, Zhongguancun International Mall, Heli Golden Bridge, and Smith Barney are the golden rectangles. The feng shui problem mentioned above is by no means a black-and-white concept. Under the current Chinese ideology, it is a grey concept. Gray is rich and not pure.
(3) Difference draws attention
The semiotics proposed by contemporary Italian semiotician Eco in Semiotic Theory (1976): Animal semiotics, olfactory semiotics, tactile communication, taste semiotics, paralinguistics, medical semiotics, movement and action semiotics , Music Semiotics, Formal Language Studies, Writing Language Studies, Natural Language Studies, Formal Language Studies, Writing Language Studies, Natural Language Studies, Visual Communication Systems, Object Systems, Plot Structures, Theories of This Article, Cultural Code Studies, Aesthetic Articles Research, mass communication research, rhetoric.
Cassirer once said that the art kingdom is a purely formal kingdom. It is not a world of simple colors, sounds, and tangible qualities, but a world of shapes and patterns, melody and rhythm. In a sense, it can be said that all art is a language, but they are only a specific language. They are not the language of written symbols, but the language of perceptual symbols.
Like Andy Waro's "Monroe", I think it has been formed into symbols and logos. She has become a symbol of the United States. The Mona Lisa plus two mustaches and Dusanne's urinals are the beginning of modern art, and the difference attracts attention.
(4) Eyes touched you
There must be an open eye on the logo, equal to one or two small sirens in the symphony. Eye-opening is the focus of the goal, and the instant recognition. Grabbing the essence in a moment, producing feelings, the open eye of the logo has played its role. In the logo design, attention should be paid to the relationship between the opening of the eye and the surroundings, and the overall and local relationships. Each part of the relationship and mutual dependence, organization and cooperation, part of the other part of the cause, part of the other part caused.
Oranges can't come out of oranges, but they jump out of a pile of grapefruit. This is an eye-opening point. It must maintain a certain relationship with the surrounding environment, and it must have significant differences.
Open eyes should not be too much, more confusion. More open eyes will not exist. Richness is immersed in simplicity, and it is rich in simplicity. (to be continued)
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