Looking ahead: What are the big names we should expect for the 2017 IFA?
【Global Science and Technology Report】 According to foreign media reports on August 27, the largest technology exhibition held in Europe from September 1 to 6, 2017 will be held in Berlin, Germany. The exhibition is open to the public. Starting from the press conference beginning on August 28, we can get more up-to-date information. And what are we looking forward to this year? It is the key issue now. The press release confirmed that this year, the final product will be more exposed in the IFA, while the component and procurement related information will be disclosed in the IFA global market. This means that we can get more information this year. The following will be a detailed report, some surprises may be brought to us by the electronic consumer exhibition in Berlin, Germany.
LG
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This year IFA included two new smartphones, LG V30 and V30 +, on the agenda. For the first time, LG will use IFA as a publishing platform to expose the new LG models. LG will be the main positioning of V series models, is expected to market in the European market.
Combined with the strengths of last year's V20 and G6 this year, the LG V30's product positioning is the best smartphone. This model has attracted attention and love from technology enthusiasts around the world. The smartphone supports Google Daydream (virtual reality virtual reality platform), installs Android 8.0 (Oreo), equipped with Qualcomm Snapdragon 835 processor. The processor has improved Daydream's operating efficiency, is expected to be 27% faster than before, and saves 40% of the power consumption.
Samsung
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Samsung plans to disclose an upgraded version of the Fit Fit 2 Pro and Gear Fit 2 smart bracelet. Compared to last year's version, Gear Fit 2 Pro looks to have greatly improved, it is rumored to add waterproof features, and has spotify GPS Radio and offline playback. Its biggest highlight is swimming mode - no need to manually record minutes or laps.
Samsung’s press conference on August 30 may reveal plans for this year, but their focus seems to be wearable fitness bracelets, VR applications for Gear VR, and possibly smart assistant Bixby. Bixby competes with Amazon's Alexa, Apple's Siri, and Google's Home. The public hopes that Bixby will make public appearances on the IFA in 2017 and provide language support to countries outside of Korea.
Sony
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Sony has always introduced more series in the IFA instead of focusing on series updates. In 2017, IFA may be an excellent platform for the launch of the Xperia XZ1, X1 and XZ1 Compact. Last year, Sony announced the Xperia X Compact and XZ. It also announced Xperia XZ and XZ Premium in MWC 2017. Expect Sony to expand the X and XZ series. There are also some rumors that there will be an updated version of the Sony ZD9 TV last year.
Lenovo
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Lenovo was not far behind and arranged a press conference on August 31. Lenovo may launch a new smartphone called Moto X4. Lenovo Yoga series computers may also be updated.
Huawei
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Huawei launched the P10 and P10 Plus earlier this year. Perhaps the Nova 2 series may be launched in North American and European markets.
Fitbit
Rumor has it that Fitbit may launch a new GPS smart watch this year. This may be as big news as Fitbit’s recent acquisition of Pebble.
ASUS
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Asustek unveiled the Zenfone 3 series at IFA last year. This series may be updated this year - ZenWatch 4.
Philips
Philips has confirmed that they will show the toothbrush series. There are rumors that there will be updates on television products.
Aliens/Dell: The 4k display seems to be the top agenda for IFA 2017, but more information is yet to be announced.
It is worth looking forward to all the news that these brands released before September 1, 2017. (Compiled: Chen Xiaonan Reviewer: Li Zongze)
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