In recent years, more and more local and even international fast fashion brands are confused in our line of sight, let us have no choice. However, with the escalation of consumption and the intensification of competition, some fast fashion brands have gradually faded away from us; some fast fashion brands have become unhappy and slow down; while some fast fashion brands are facing tremendous pressure on stocks and are on the verge of extinction collapse. Obviously, most fast fashion brands nowadays do not have the advantages of fast fashion, losing their core competitiveness.
Fast fashion is faster, a successful fast fashion brand, not by innovation, nor by the ingenuity, but by rapid response, timeliness, popularity, seasonal become a notable feature. Danby slave women through repeated practice and try to truly efficient feedback, market responsive, and truly fast fashion, a fast fashion brand samples, so that consumers can quickly enjoy the real fast fashion!
Danby to women in the fast fashion market in China can be described as a pioneer, may be other fast fashion brand for several months to put new products on the market, but here in Danibian slave only four weeks! Why Danny slave women can do so fast fashion it? Today, Danby slave ladies Xiaobian will be your full interpretation of how Danny slave women is up, is how to be truly fast fashion.
1, ordering cycle is short, there are new products every month
The traditional retail brand orders by season, the market cycle is about 6-9 months after ordering, which lasted almost a year, can not guarantee the latest product popularity. The Danby slave ladies take the band market, that is, 30-40 days after the order will be wave new listing to ensure that every month hundreds of new products to the terminal to meet the fast fashion consumer demand.
Throughout the fashion market, the traditional retail brand in late June to July a practice that is discounted, vigorously promote the year, followed by a serious shortage of products and excess inventory problems, there is no new product to meet consumer The demand, not to mention sales soared. As a true fast fashion brand, Danny slave women are different, Danbury slave women in June there are still hundreds of summer on the terminal, both to make up the market generally discounted the new consumer demand, but also just right convergence July new products fall, there is no worry that no consumer to pay! Danbianu women's clothing is the way to keep pace with the customer's pursuit of fashion mentality, faster grasp of every dynamic fashion signal, in order to impress customers!
2, precise induction of popular trends, shorten the design process, to achieve real high speed
In accordance with market practice, new products fall will be listed in early July, to undertake early summer early autumn, so that consumers can have a better fashion transition period. In order to better grasp the fashion trends, showing the most perfect autumn new products, women's R & D director Danibiannu in early May flew to Europe all over the show and fashion capital, access to design inspiration, came back immediately after the latest international fashion Trend into the fall of new product development, early autumn in June wave of new products have won praise both inside and outside! There is no doubt that from the identification of fashion trends to new trends that will be brought to the store, Danbye Women only 4 weeks, which is far more than many fashion brands in China's domestic market.
The biggest feature of fashion is changing, a movie, an album, a catwalk may change people's perception of fashion, and fashion is the most touching place is followed by fashion. Danby slave ladies truly fashion, variety, fast, popular has become a significant feature of Danby slave ladies.
3, rapid response to the supply chain
Truly fast fashion brand, have won the rapid response, while the big data management and information feedback system has become a big advantage. By comparing the found that the traditional retail brand custom fabric time is 30-40 days, the production time is 45-60 days, the entire production cycle counted at least 3 months or more, and some even longer, consumers will completely new Neglect of demand, eventually leading to the loss of the core competitiveness, can not gain a foothold in the market. On the contrary, Danby slave ladies only use the traditional brand booking materials for 30-40 days will be the first time the new fast delivery to consumers, showing an unmatched market advantage, such a rapid reaction in the fast fashion industry pole There are few brands to do, but Danbyu slave women do it!
Throughout the Danni slave women's entire product process, from fashion information to the designer to the professional chef version, the trial version to the factory mass production to the quality inspection department to detect product quality to the warehousing department and then to the logistics department delivery and delivery of the final arrival Stores reach consumers in the hands of the entire process, the entire supply chain are closely cooperate, first of all, shorten the lead time in the product phase, coupled with the integration of production mode and logistics and distribution efficiency, making the product cycle are Very short, usually within 30-40 days, truly fast fashion, has become a model of fast fashion brand!
There is no doubt that Danby slave women's brand to achieve a true fast fashion, a model of fast fashion brand! But this is not the ultimate goal of Danby slave dress! In the future, Danby slave women will never forget the beginning, continue to focus on products, reduce product cycle, in a shorter period of time for every person who love fashion to create a better fashion!
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