January 2010, in a strong hand in the lingerie industry in Guangdong Province, a young company - Shenzhen Love yarn Garments Co., Ltd. was born in Shenzhen, then in Foshan, Shantou and other places to establish a professional underwear manufacturing base in Hangzhou, Chongqing set up operations center, and then entered the Taobao Mall, in less than two years, Love yarn with unstoppable advantages miraculously rise and rapidly grow into the most influential brand in China's underwear industry. Why so strong in hand, Guangdong love yarn can quickly rise, what is the magic weapon for their victory? Recently, the reporter found that: strategy, quality and experience is the rise of Love yarn brand "secret."
strategy
Strategic decision business success, Love yarn success lies in Love yarn strategy, Love yarn implementation of multi-brand strategy, there are Yingying yarn, Baiyou Ti, Love yarn baby, GETFIT four underwear brand , underwear in other single product Also blindly pursuing "bigger and stronger," Zou Jifu, chairman of Love yarn decisively put forward the "bigger and stronger by doing specialization," the strategy, under the guidance of this strategic thinking, due to constantly increase the new Product R & D and market investment efforts, so a wide range of love yarn brand, update speed, coupled with improved service, so quickly became a strong business in the field, and maintained a sustained and rapid growth of the enterprise situation, the correct product development Strategy is Love yarn "Star so brilliant" one of the reasons. Currently; Love yarn underwear market in the rapid development of the market, expanding market share, in the fierce dominate.
quality
Quality determines the survival of enterprises, Love yarn brand positioning is to lead the women's health underwear culture, the company adhering to the "mission of creating more happy life for more women" in the choice of materials, design, production and sales of every aspect of strict control, To produce a stylish, healthy, comfortable both healthy adjustment underwear. Underwear as a woman's second layer of skin, they are naturally more critical than the average consumer product at the time of purchase. Therefore, the underwear brand in order to take root in the hearts of women, we must strive to move closer to the ideal self-image of women. Love yarn brand just understand this and found a "panacea" in the underwear market soon break out, love yarn to become the best choice for Asian women's health conditioning underwear.
Experience
As we all know, the mystery of the success of the United States Apple is the virtuous circle of "culture - product - user - brand", which is the essence of Apple's marketing. The Love yarn business is drawing more attention to channel penetration in the user's strategy, and to achieve a strong bond between the product and the user to pay attention, the success of the brand has a lasting influence on the value. User needs are different from the user experience, many companies flaunt their needs is their own goal, "What users need products, make the appropriate adjustments", but most of the time the user can not define a good product, they put the user comments as Is the user's product prick, dare not or unwilling to get close to their own product users, tap the user's deep needs of the product. Love yarn brand is very emphasis on creating products and users of the link between the terminal set up more than 800 body division, giving more attention to the user experience pouring, according to the needs of the user to adjust underwear design, in addition to the terminal to create elegant customer Of the experience of the environment, the spread of "more happiness for women to create their own responsibility," the brand culture, and this concern needs to penetrate the corporate culture, the effect is predictable, so Love yarn will be like Apple That creates a strong influence on marketing. Up to now Love yarn has 12 provinces in the country dealers, 18 municipal distributors, trained more than 800 outstanding body tutors, the annual production capacity of 600,000, Love yarn baby products have been rated as "China's underwear industry's top ten Brand ", the good news is, love yarn is still at an alarming rate of development, expansion.
Reporter laments, at present, many underwear companies often ignore the brand culture, lack of brand awareness, business leaders and designers are out of touch with the product concept, ignore the performance of the company's own culture and value orientation in the final product. Notice Cohesion of the company's products more likely to have a strong marketing influence, more easily get the user's identity. Merely learning from the formal means of marketing, rather than to pursue a more basic, deeper value orientation, which is a lot of Chinese enterprises a major cause of the flash in the pan.
The strategy, quality and experience make Love yarn highly recognized by all walks of life. It not only becomes a "famous brand product" recognized by the state, but also becomes a "famous brand product" in the minds of the majority of female consumers. This undoubtedly further confirms that " Star so brilliant "reason.
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