Inheritance "craftsmanship" achievements of the brand road
When it comes to craftsmanship, it has recently become a hot topic. The spirit of artisan, as the spirit inherited by the Chinese since ancient times, is a spiritual concept of "artisan" carving out and improving on his own products. Today, this traditional vocabulary reappears in the two sessions, but also when many companies on the concept of product and development of a high standard requirements. Many Chinese people have developed a wave of learning German and Japanese craftsmanship. On the one hand, it is understandable to learn the good things of other countries, and at the same time, there is also a complex lingering and inexplicable feeling: "Is the spirit of tradesmen an imported product? What is the understanding of the Chinese in the spirit of craftsmanship?
In the book "Zhuangzi", there was a subtle exposition of "Zixing", a Chinese artisan 2300 years ago:
Zi Qing Ching wood for 鐻, 鐻 into, see those who startled ghosts and gods. Lu Hou see and ask Yan, said: "The son of surgery that Yan?" Said: "Chen workers, what are the techniques? Although, there is a Yan. Pass the fasting) to meditation. Qi San Yue said, and dare not pregnant with the celebration of Grand Rapids; Qi five days, dare not pretentious; Qi Qiri, suddenly forget my body limbs also. When it is, The clever and special glide off .And then into the mountains and forests, view of nature, the shape of the body to carry on, and then prejudice 鐻, and then add Yan; otherwise, then the sky, the reason why the suspect is that it is! "- The above is from" Chuang Tzu Tatsuo "
Zi Qing is a carpenter in Luguo, 鐻 (jù) is an ancient musical instrument. Saying Zi Qing carved with wood 鐻, people have seen exquisite to the only ghost of the workers can do it.
Lu Wang was amazed to summon Zi Qing asked: "Such an exquisite thing Mr. can do, what is the secret?" Zi Qing modestly said:
"I'm just a carpenter, what's the secret of it? Only in the work before, I dare not to consume the spirit, rest in repose, let the heart quiet .Three days, I no longer cherish the celebration, reward, access to knighthood and salary Thought, fasting for five days, I no longer have the heart of criticism, praise, tricks or awkward distractions.For the seven days of fasting, I no longer moved by external objects and seemed to forget my limbs and body.And then I entered the forest and observed All kinds of wood, choose a good texture, the shape of the most consistent with 鐻, then 鐻 the image has been presented in front of me, and then I will be all unite here, concentrate on, carved, with their own pure fusion of wood Nature's natural make, artifacts exquisite workmanship, maybe because of these. "
Zhuangzi • Tatsu "Zi Qing articles only 146 words, plain description of the spirit of a Chinese trader 2300 years ago, the spirit and style.
Of course, in the modern era, "Craftsman Spirit" is a well-known enterprise and brand in product and development. One of the examples is the in-the- road apparel in which the "craftsman spirit" is silently adhered. Suzhou Road, Garments Co., Ltd. gathered a group of outstanding craftsmen, they uphold the craftsmanship, heritage apparel culture. In-house apparel was founded in 2013, its founder Yvan believes that apparel is a cultural phenomenon. Chinese traditional غير مجاز مي باشدtume culture is an important part of Chinese traditional culture and is a valuable asset created by the Chinese nation and even the human society.
Therefore, as a brand, we have very high requirements for every piece of clothing. From material selection, design, plate making to sewing, every detail is required to be the best, because the clothing is both art and human Elements of life, is a symbol of human civilization, in addition to meeting people's material needs of life, but also on behalf of the wearer's personality and taste.
From the accumulation of skills, Suzhou has always been one of the cradles of Chinese clothing culture, has a good culture of cultural genes. There is a natural handicraftsmen who inherit this culture. The teachers in the Tao are some veteran artists who have decades of experience. Every artiste devotes all his efforts to every process and process for which he is responsible, and is meticulous and keeps improving until it is perfect. Yvan shows respect in the statement: "It is precisely because of these veterans 'deeds," nitpicking "and the spirit of dedication to the product, so that consumers give full trust to the Taoist products, which is nowadays widely discussed' Craftsmanship 'best interpretation of heritage. "
The use of natural high-quality original fabric, the use of earth color, drawing Western culture, to achieve "Chinese and Western", describing modern women's attitudes and personality.
Not only in product excellence, service and product counterparts. In-street apparel will also service and "craftsmanship" mastery.
In the after-sales service protection, the road غير مجاز مي باشدtumes also have adequate protection. In order to make consumers feel more at ease, consumers in the track apparel WeChat public platform (Taoist THEBOUNDARY) before buying clothing, you can first go to the store on-site try experience. Not convenient to experience the customer, we also provide seven days no reason to return service. To maximize the protection of customer rights. Because for the road, the brand is doing word of mouth.
Carry forward the spirit of craftsmanship is not a slogan, it exists in the hearts of every craftsman, good reputation is their dignity and they give each product life and soul. And return to the roots, focus on product quality and service, to re-mention the spirit of craftsmen, reshape the craftsmanship, is the only way for the survival and development of enterprises.
With Premier Li Keqiang's call in the government work report to nurture the spirit of excellence in craftsmanship, the Chinese people feel the beauty of artisans, enhance the connotation of the times in the products and inject the pursuit of excellence into the blood of every enterprise. However, Suzhou Road Apparel Co., Ltd. As one of the pioneers of "Craftsmanship", not only has it brought many acclaimed products to users, but also the "craftsmanship" will be implemented as always in the future.
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