In recent years, the development of the
Hardware tool industry in China has been strong. The hardware and tools products produced and sold by the company have not only fully met the needs of the domestic market, but also have been exported to many parts of the world. At present, there are more than 160 countries in the world that have hardware products in China. The influence of domestic hardware tools on the international market has been increasing. In order to further improve the core competitiveness of domestic tools in the international market, the hardware tool industry has recently established a five-year development goal for domestic tools in the next five years, with a view to actively implementing various activities in product development,
Standard setting, and market development for various companies within the industry. Explore and work together to make China's successful transition from a hardware manufacturing country to a hardware brand powerhouse. There are mainly 5 development goals:
1. To achieve a goal of total export volume of US billion in 2015 based on the steady growth of the entire industry. And increased emphasis on independent brands, which require the export of their own brands and strive to reach 10% to 15%;
2. To guide leading enterprises in the industry to form joint forces through equity optimization and participation in the international market competition. In this process, the principle of survival of the fittest will be adopted to phase out high-pollution, high-energy-consuming enterprises;
3. Encourage enterprises to introduce advanced management systems and increase research and innovation of products. At least half of the patents that have been declared or acquired should be put into use, ensuring that the investment for scientific research and innovation is not less than 50% of sales revenue, and strive to establish One or two provincial or national engineering and technical centers;
4. Enterprises, especially those with certain strengths, must pay attention to quality management, and can establish laboratories equipped with advanced professional testing instruments for daily quality supervision;
5. Vigorously do a good job of brand cultivation, expand the popularity and influence of domestic hardware tool brands in the international market, and allow more domestic hardware tools to penetrate into foreign high-end hardware products market.
To achieve the five-year development goal of the domestic hardware tool industry, various hardware and tool companies need to take active actions and actively explore new development paths. Specific efforts can be made from the following aspects:
1. Increase investment in talent construction and cultivate high-tech talent. Excellent talents can create high value-added hardware tools. Hardware companies must do a good job of building talents if they want to improve the level of technological research and development.
2. Improve the quality of hardware tools. On the one hand, it is necessary to increase the research and development of high-end hardware and tool products. On the other hand, it is necessary to strictly control product quality. At present, domestic and foreign markets have a large demand for high-end hardware and tool products. Most of the market share has been occupied by foreign hardware tool brands. Domestic hardware tools have a great lack of product quality. This company needs to do two things: increase the establishment of R&D institutions and the deployment of testing centers. The hardware tool factory shop once conducted a survey, and about half of the hardware companies have already seen the seriousness of the problem and adjusted the R&D focus accordingly.
3. Innovate the management model of the company. Learn advanced management models, improve the overall management level of the company, reasonably formulate the company's brand strategy, and effectively coordinate all departments to implement the company's brand strategy in an orderly manner to enhance the company's brand value, and enhance the corporate brand in the international market The right to speak;
4. Improve the company's after-sales service level. Just selling the product does not make any sense to the company's long-term development. The after-sales service level tests the comprehensive strength of a brand. Behind the well-known brand, there must be a reliable all-around after-sale protection. The majority of domestic hardware tools companies do not have the level of after-sales service, hardware companies need to be aware of the level of after-sales service is an important magic weapon to enhance the competitiveness of the brand market.
5. Learn from leading companies in the industry. Leading companies have considerable advantages in terms of economic strength, technological level, product innovation, and talent construction, and all have a successful marketing strategy system worthy of learning and learning from other companies. Therefore, industry exchanges with leading enterprises should be strengthened to study their market coping strategies and changes in the company's development trends.
In addition to the above five points, we must also avoid vicious competition in the industry. We must strengthen exchanges and cooperation between enterprises and enterprises. All companies work hand in hand to make the hardware and tool industry realize the goal of five-year planning. In the next 5 to 10 years, a group of companies with an annual production value of 1 billion yuan will be born, with 3 to 5 world-renowned tool brands and a A large number of well-known brands of domestic tools have emerged, realizing the rapid development of the hardware tool industry.
