Today's mainstream fashion consumer market is divided into several waves: European fashion represented by the French romance, sweet Japanese style, the confident American Feel, and we are most familiar with the Chinese classical fashion cross-border. On the expensive cake in China, women are an extremely important piece. They are not only women's consumer goods, the main consumer groups of luxury goods, automobiles, real estate, bath kitchen utensils and other large consumer products also popular "half the sky" views. Nowadays, with many brands crowding out, how to win the favor of more women and introduce the products that meet the needs of women's personality and psychology are the issues that first-line brands should consider before the market. Recently, the commercial activities of well-known underwear brand Man Nifen aroused widespread media attention, it seems that such a breakthrough to find a blueprint.
Since March this year, Man Nifen started in Wuhan, Xi'an, Chongqing and other major consumer cities launched the "energy woman" brand concept tour. As a deputy director of the National Quality Supervision and Inspection Center for Knitting Products and an enterprise involved in the development of China's underwear industry standard, Man Nifen always understands the international fashion trends while deepening his understanding of audience and market demand to develop popular products. However, this business activity has nothing to do with the release of new products --- it is a thoroughly brand concept exposed in the terminal is derived from the new concept of female voice release, it is a trend from the international trend of cutting-edge release.
The concept of the show released all the top show from Europe to buy, design and custom handmade, and the director of the terminal performance is Man Nifen's global brand strategy partner - the French fashion authority Karin International Group, the specifications of the International Show, and such specifications in the domestic terminal may be the first episode. As a leading brand in underwear industry, Man Nifen has the leading position in functionality and design originality. This time, Man Nifen is the first to position her target audience as "Energy Woman."
Manifen is aware of a growing group of ethnic groups ... They are full of powerful feminine charm, they have a natural delicate and tempting, they are more adept and hot to show the inherent advantages, so that they shine in the crowd shine; They are "hedonists", the pursuit of happiness is their goal of life, they are self-delight, enjoy the moment, eager and willing to try new things; young fashion, and dreams they never give up; they have "extraordinary charisma", they They are self-confident and demanding. Their aura is enough to deter the crowd. They are also full of "dramatic." They like to show off their glitz in different ways to demonstrate their extraordinary charm. They are the representatives of new women in the new era. It is also almost a new definition of women in an era. Manifen keen insight into their consumer needs, through the product gives her consumer groups to "energy", plug the attractive wings of women, so that women can be sublimated from the inside out. The concept of release, is a reproduction of the energy woman's cultural core, is Man Nifin deep cultivation underwear industry another masterpiece.
As the capital of fashion in the world, France has been the exporter of high-end consumer goods and trends in the world. Almost all of the first-line brands are closely related to this place: fashion trends release, handmade custom, brand conference, Wu Mei design, media releases. As early as 11 years ago, Manifing cooperated with top international agencies to synchronize the international stage in the form of trend forecasting and publishing, product design and distribution. This time, the theme of energy woman brand concept release, is the group's top-level market insight and foresight. Women, as the mainstay of the consumer market, have gradually become the mainstream of social development in today's China. Shopping malls, the workplace, professional segments, excellent women everywhere.
The presentation and brilliant deduction of Manifen's concept of "Energy Woman" tells us that in addition to providing high-quality products to customers, excellent brands should connect with customers in a more profound way through the product itself. This action and insight target The audience is inseparable. Energy women are likely to become a new annotation of the target consumer group for a long time to come.
Mini Steel Tape Measure
1. Features of tape measure
Gift rulers are used for advertising and promotion. They are divided into Steel tape (steel tape) and leather tape (PVC plastic fiber tape). They are usually cute and compact. Tape measures are also called measuring tools. Eighty-five percent of the world's tape measures are exported from China.
2, the characteristics of the tape measure
(1) The tape measure is too deformed and will not fail
Why didn't it fail? The spring in the tape measure is very long, and its range from completely relaxed to fully tightened is very large. The entire stroke of the tape measure includes it, and there is a margin at both ends, so the tape measure will not fail.
(2) Pull one meter long and pull two meters long, there is no difference in tension
The spring of the tape measure is very thin, and the amount of deformation when it is tightened is also small, so the reaction force is very small, and the force change is not felt when the rule is pulled.
Mini Steel Tape Measure,small metal tape measure,tape measure measurements
Yucheng tengxu Measuring Tool Co., Ltd , https://www.hardwaretoolstapemeasure.com
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