My entrepreneurial story: spotlight on the female market, digging out "underwear gold"
I had a comfortable job, but for my "three freedoms": material freedom, freedom of time and spiritual freedom, I quit my job as a small civil servant who was not hung up And let Mom and Dad not only sighed sighed ah!
"This is a business start looking for gold in a woman it! Small woman heard no, Taiwan international underwear brand, business is quite good, I last saw a lot of business JJMM in there to buy, so hot ah." I side QQ business trip in the field husband, while starting my expertise - investment projects before the Internet search!
"Little Women underwear to join , uh, relevant information! Look, ha ha, we can also handle it." ...... I carefully read the conditions for joining, looks good, low barriers to entry, low غير مجاز مي باشدt, low investment, low risk, Convenient operation, the most attractive to me is the small woman head office will provide us with a package of marketing programs, including store decoration, display of goods, sales rebates, marketing and other simultaneous marketing.
In order not to be deceived, I once again Baidu small woman, from the small woman official website to the forum, the appearance and quality of the product looks very good, the price is low, medium and high-grade, flexible management, the overall feeling and our city Match the economic development. At the same time, a strong product promotion and a large number of authoritative media on the Internet to their company's reports and comments, which just solved my pursuit of brand awareness and influence.
To be careful, I must also get the factory site visits, so I immediately contact the small woman headquarters ... OK, no problem, you can join, welcome to visit! Help me to visit the students back to the news Dismissed all my concerns.
That next step is to determine the store, I have identified a few commercial centers, really found a shop close to home, two thirty square meters, shopkeeper Miss Zhang because of the private plate because they want to go abroad so to be opened 20 Multi-day shop all transferred out. Haha, "it is really God help me too", so turn down the shop, went to the factory to pay the initial fee and sign, and then start the store design and decoration. Everything was organized in an orderly manner, surprisingly smooth, less than ten days, my shop is ready to open; the opening day, the Little Women's Group sent gold marketing staff to our home for technical guidance and professional training, underwear shelves, Posters, promotions ... ... I did not expect small women's dedicated paper cups factory can help us with over, so my little lady underwear shop in our county began to bloom! I also began looking forward to a beautiful future.
Underwear sniper war five strikes the enemy
"Venture is like smashing a golden egg," the chance of success is limited, to hit the golden egg needs more than just a person's power, but the power of the team!
In our opening less than a month, next to another underwear shop, shouting "low-priced discount, jumped to the floor clearance, 10 yuan three panties, 18 yuan two bras," slogan wantonly. That price, it is jumping prices ah!
God, I met a strong enemy! And then go on like this my hope is shattered.
I quickly online QQ small woman Miss Wang, she said that the store does not pose a threat to us, are some poor underwear, no competitiveness, do our own thing on the line. Finally taught me five strokes to defeat the enemy approach.
The first one: professional. From the shop decoration, decoration of goods, consumer guide, television advertising, underwear health, fabric awareness, etc., all reflect the professional women's underwear. For example, according to the level of consumption of female consumers, personality, color, help them choose their own product line and cup size, texture and other materials. "Underwear is like wearing shoes, bigger is not appropriate." Professional is the most important!
The second measure: promotion. Small women will regularly launch some products promotions, price concessions, غير مجاز مي باشدt-effective, consumers compare those non-brand names, I feel that the purchase of a small woman is very غير مجاز مي باشدt-effective.
The third measure: the establishment of customer file information. We will be when the customer buying warm greetings, the establishment of customer files information, new products, birthday gifts, etc., tell them how to shape themselves; how to fully display the female charm of the curve; harmonious talk about fashion life!
Fourth trick: distinct brand positioning. Small women underwear is one of the top ten brands in the world, work fine, and its avant-garde design style is extremely super beauty, coupled with the fight fashion brand, so that consumers understand the meaning of a small woman brand, bring them Distinguished enjoyment.
Fifth trick to create a small woman SP fashion club. Discussing and exchanging the topics of body sculpting, body beautification and slimming to the taste of life, from "VIP group of small women" to "Small women's SP fashion club". Provide a platform for the exchange of small women consumers, set up a "collective exchange" of the bridge.
There is a better trick is a small woman's unique trade-in services, no reason 煺 replacement policy and underwear customization service so that consumers find the home feeling and warmth.
Unexpectedly, we used the Miss Wang told me that the trick is really very useful. Less than three months, next to the lingerie shop finally could not afford to go, empty shop!
"Boss, I want this little lady underwear!" "Boss, here pay for na!" "Boss, there is no new underwear?"
Running a business lady 's underwear not only made me earn a pot full of potatoes but she also had a net profit of $ 30,000 a month. This was what I could not think of when I went to work, and the key was to fulfill my three freedoms: material freedom, Time freedom, spiritual freedom!
Underwear to let me understand the understanding of a small woman underwear represents a lifestyle! It seems the same underwear, no matter from wearing, the experience is very different. Advantages of the little woman's underwear In addition to reflect the increasing concentration of women focused on the breast, ***y, and the comfort of underwear, environmental protection and Taiwan's brand and Seiko to make this golden sign, leaving the old customers piercing the kind of little woman Noble and refined taste and the pursuit of quality of life!
As the saying goes, a good information, you can get rid of poverty! A good technology that allows you to take off! A good brand to join, but can change a person's fate! Small woman underwear change is the Chinese women's pursuit of freedom , Exquisite, perfect way of life!
Well, to be honest, I'm happy.
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