Discount brand as a new trend in the apparel industry in recent years, has become a large number of garment distribution franchisees who invest in the new direction. Hangzhou Pigeon Clothing Co., Ltd, a subsidiary of Ale Bei Bei women's clothing brand as a member of the discount, from the beginning of the brand to the development so far, has become the industry leader. In the success behind what are the secrets of success? What are the magical charms of Alebelin? China Beauty Network reporter into the company headquarters Aleine Belin, and fortunate enough to interview the founder of Alebeline brand wish the total, and talk to us discount women, talked about Alebeline!
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Beauty Network: I wish you total Hello, women's enterprises in Hangzhou gathered, pigeon Emperor as one of the غير مجاز مي باشدtumes, I wish the general first and our majority of netizens to introduce pigeon Emperor غير مجاز مي باشدtume!
I wish the total: We Pigeon apparel is the beginning of this year as the rapid development of enterprises need to expand the scale of our original factory moved to the high-end commercial office space, is also considering stationed in Sijiqing clothing market, and then Sijiqing Clothing Building also Gave us a very good investment policy, welcome us settled, and then run the project, our company except me, are a group with a youthful, hard working dream 80/90 after, so I think we for the future The operation is full of confidence, we are motivated to create a walk boutique discount line of the typical women's brand.
Beauty Network: I wish you always in the creation of Alebeline brand at the beginning, why it will be positioned as a discount women's model, rather than the regular price brand?
I wish this : Part of the reason is because I joined the apparel industry has been engaged in the operation of the discount women's brand, and then entered, I found it amazing, the industry can do unlimited, so this format is deep Attracted me, let me also willing to devote my life for this format.
Beauty Network: For those who do not understand the discount brand, discount brands often give the label "fake", "high imitation" and some other labels, I wish we can always introduce the discount women's products this one?
I wish the total: In fact, this industry, focusing on women's discount brand this one, generally do not appear high imitation or fake state, because the high imitation and counterfeit غير مجاز مي باشدts will be high, not as we now use the acquisition model , Go to the wholesale and retail to our terminal store, to face our consumer groups, so in the discount women's industry, so far there is no high imitation, fake state, are false replacement, genuine products.
Beauty Network: A Bellerin Women is located in the boutique discount women, how to reflect this "fine" word?
I wish the total: as a boutique women's clothing, its style and faction must be full, like the Chinese women do now have a better Hangzhou Hangpai series in Hangzhou, Wenzhou faction, Shanghai and Shanghai faction, Shenzhen, Shenzhen, Shenzhen, Guangzhou Beat Beijing, Wuhan, Wuhan, Chinese faction, as well as Jiangsu, Fujian and other places, are more developed by the women's clothing industry, so these factions have their own style and characteristics, then women's discount brand will be able to slow these features Slow compatibility, integration, we can do colorful.
Beauty Network: Now the pursuit of perfection in the consumer at the same time, she will be the rational choice of some of the more غير مجاز مي باشدt-effective products, do you think this phenomenon for shop operators will have what effect?
I wish the total: this will be some online brands and market brands will be the impact of the brand, the brand will not discount the product because the discount brand is the pursuit of a large number of small, and a small amount of a single online promotion غير مجاز مي باشدts Will be very high, it will be very غير مجاز مي باشدt-effective, so only the operation of the terminal store is the most it has its own characteristics.
Belle nets: As we have learned, Alai Belin is the use of member stores, franchise stores, prepaid franchise stores in these three modes of operation, I wish all of you with details of these three models are not the same?
I wish: the three models it actually adapt to a lot of different customers a model, such as some customers are now doing market goods or a single regular price brand, then he already has other stocks in, he wanted to add his element , Add some style products, or increase some span of products, then he can not be my store, we can not give him this opportunity, so we set up a member store, member store is that he has done other Brand, he can be my member, first try my product, try my business philosophy, if he feels good effect, he can be converted from the membership store to the franchise. Prepaid franchise stores is also a truth, he may store less than the member stores will be less time and space he converted into our franchise will be faster, we will give them a cycle of replacement ratio, to support him or Organize his complementary product inventory products to help him deal with the stock in the store, and finally let him quickly into our franchise stores or stores.
Alai Bei Lin, general manager wish the Chinese beauty network interview
Beauty Network: So Alebeline his joining policy is like, and other discount brands and joined the brand compared to what advantage?
I wish the total: In fact, the Internet era has no secret at all, that is, your policy came out, then other companies will basically respond to the first time, if your policy is done well, then everyone will follow suit . Therefore, we continue to introduce some new policies, and now these policies have basically been unanimously implemented in the major counterparts. Our policy is to join as much as possible to make some young people who have not done clothing want to start a business can easily enter this format, and then we give him some technical support, as soon as possible to let him grow in this format, and then teach him some professional Knowledge, until dealers have the ability to independently manipulate, this time they are no matter whether the cooperation with Albemarle or other companies, has no difference, their ability has been able to control any one shop.
Beauty Network: discount store business model after 10 years of development, but also the rapid development of the industry, then the discount brands on the market is also a small number, for the dealer how to better choose the brand, what are your suggestions?
I wish a lot : Now many want to start a business, I think it is necessary to keep a low profile, do not hold a very lucky mentality, think there is a shortcut idea, conscientiously do, seriously to learn, persevere, as short as a couple of years, Three or four years, there will be a result, there will certainly be a return, otherwise three days two days drying net, I also wish these young people as soon as possible to find their own direction, as soon as possible to make their own very strong living in this Business environment. Because we have more than ten years after the format of precipitation, from the original market share of twenty or thirty million now has one or two billion market share, so this space is very large, it will be even greater, then look How to plan and maintain such a good format, so that this format can be endless. Let colleagues in this business environment can be relatively healthy and more stable to get their own profits, and then to find their own way of life and work.
Beauty Network: So we talked about the company we talk about yourself, you enter the apparel industry for many years?
I wish: a full 11 years.
Beauty Network: That is a veteran of our apparel industry, and that in the process of creating the brand Alibelle, what impressed you?
I wish the total: I was impressed by the early days of the brand was established, our entire team from March 8 to March 28, 20 days, basically all day and night work, are constantly concluded, and then efficient Running in, so that we can be a platform so successful in 20 days available, I am very touched on this matter, and this is the power of the team.
Beauty Network: You also talk about the power of the team, that a good brand can not do without a good team, the final interview, I wish you and your team a few words.
I wish always: I hope my team, these young people kicked me out of the company as soon as possible, thank you!
Beauty Network: Thank you for the wonderful sharing of wishes, and also wish Alibelle development of better and better, but also thanks to Alembel on China Beauty Network support!
I wish: Thank you, thank you!
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