First of all, the golden years of China's exports are likely to become history, which will inevitably lead to crisis and transition in China's low-value-added, labor-intensive enterprises. It is also the time for Chinese consumers to tighten their belts; secondly, due to the domestic market of door and window hardware The competitive landscape is changing. Under the crisis, the international brands that used to occupy high-end markets are now starting to march toward the middle and low end.
With the continuous development of society, people's living standards and habits have begun to continuously improve, and today, health, low-carbon, environmental protection, advocating nature has become its consumption factor. For door and window hardware products, consumers consider these factors as the main consideration. In view of the fact that domestic brands cannot keep up with foreign brands in this respect, 80% of consumers will choose foreign brands in their choice.
Reshuffle is about to be presented According to the person in charge of the door industry market, domestic brands are not without strength, and their development needs the support of all parties. And all along, China has been dubbed the title of a big window and door hardware country. Importable brands still occupy the high-end market, while local brands tend to be lower-middle-tier. With the development of society, people’s consumption outlook has begun to become rational, and foreign brands are no longer kings. Local brands have ushered in the spring of development with high quality and high غير مجاز مي باشدt performance, and a new round of washing of the door and window hardware industry. The card will be staged.
The window and door hardware market is still chaotic. The entire international economic environment is undergoing changes. The current situation of the door and window hardware consumer market is worrying.
First of all, the golden years of China's exports are likely to become history, which will inevitably lead to crisis and transition in China's low-value-added, labor-intensive enterprises. It is also the time for Chinese consumers to tighten their belts; secondly, due to the domestic market of door and window hardware The competitive landscape is changing. Under the crisis, the international brands that used to occupy high-end markets are now starting to march toward the middle and low end.
The door and window hardware market still faces many problems. Although the production of Chinese door and window hardware is very high and there are many markets, there is still a gap between the level of door and window hardware and the developed countries such as the United States. Our gap mainly comes from the scale of production and the unevenness of the production companies. The current window and door hardware market is still in chaos. In the weak and strong duels, small businesses, weak brands, chaos, follow suit, and price wars, resulting in Deep in the mud, unable to grow and develop.
Heavy quality and technology Recently, many domestic brands of door and window hardware have been exposed to quality problems. For consumers, there is a layer of fear in their hearts. It is even more difficult for the development of domestic brands of door and window hardware. And because most domestic companies are eager for immediate benefits, regardless of the industry now facing complex internal and external factors, door and window hardware industry, especially the development of national brands and how to deal with? Industry experts believe that the development of national door and window hardware brands needs to understand the weaknesses and advantages of national door and window hardware companies, and can invest more funds and manpower to develop better performance and more advanced door and window hardware products, in order to break the high-end foreign companies Door and window hardware market monopoly. The development of a good national brand requires the combination of foreign advanced technology and domestic consumption at the same time, so as to achieve high quality and favorable price. Practice has proved that this is also one of the strategies to break through.
Health is particularly important With the promulgation of the 12th Five-Year Plan, the national development policy is a good opportunity for the domestic door and window hardware industry. The development of the domestic door industry brand needs to see the trend of the industry and improve the technology. After all, the national brand of door and window hardware will break the consumer market outside the company.
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