Beckham Design + endorsement H & M underwear desire to win the marketing of women's hearts
"We're always upset by a hidden hidden touch, and for personal wear, the feeling of clinging to the skin can never be replaced by garments that hang outside." For many men, underwear is Is a small clothes, but it is related to the class and taste of the top priority.
Beckham H & M ad provokes controversy with the approval of the British Ad Agency
Relevant complaints that David Beckham H & M filmed this ad "irresponsible" and "uncomfortable," especially for children. However, the BA considered this advertisement as an underwear, so it is not uncommon for Beckham to wear flat feet. But it also admits the ads are "a bit overly ***y."
"David Beckham has panties again! And this time with an approachable H & M!" Once the news came out of the WWD, it was sown like seeds of spring into every corner of the web. On Twitter even began to talk about the lively discussion of how much David Beckham can reveal in this poster, what can not be exposed and so on. Although accurate, the Beckham launched a series of underwear series, including underwear, underwear, vests, home service and so on. But who cares if he looks like he's wearing a fat home wear?
Sure enough, almost all of the posters that came out of the series were based on the topless appearance of Beckham, posed as Pose in the famous sculpture Thinker in a poster, , Seems to be thinking about "going to meet tonight with Victoria, do I wear plain underwear or good underwear?" This ultimate question. The release of the new series of options is also very clever time, launched in February before Valentine's Day. Some of the female compatriots who bought her home for her boyfriend would certainly have the same attitude: "Even if you can not get Beckham, you can blatantly call his name several times in bed." "The effect is no less than a dose of" aphrodisiac. "
Beckham personally design endorsement
Yet with females, Calvin Klein's daughters are apparently unlucky. In a magazine interview, Calvin Klein's daughter publicly complained that her dad's success in apparel always got her upset, "because I did not want to see my daddy's name printed on my boyfriend's pants Above ". By contrast, Victoria is simply a client that likes to share like eDonkey. It is said that these underwear is not only Beckham endorsement, or his own design, and to ensure that "I wear these underwear walking around the house, Victoria likes to look." The Beckham in underwear ads to expose the "stalwart" of the lower body, but also all the Beckhams idea, in the end how much in the underwear "material", must Beckhams nod through OK. Victoria even disclosed in an interview that she nicknamed Beckham "Golden balls" passionately. Looking around the world, such a generous woman as Victoria is really not easy to find.
The first day of sales of female fans sought after the most enthusiastic
The WWD website commented at the end of the mesغير مجاز مي باشدe: "Beckham, along with H & M, sells underwear and sells mostly body and dreams, leaving the product itself less noticeable." In fact, David Beckham Most of the underwear are women, according to H & M clerk feedback, most of the sales in the first day are the females bought Beckham's underwear, huge posters within the store played a decisive role, and some even Ask for a poster or get a few more shopping bags with posters.
But this set obviously can not convince all the men, male stars, strong body and angular faces, apparently can not be a reason for all men to pay for a 200 yuan underwear. In their logic, part of the male netizens who self-deprecate "male reluctant" publicly boycott celebrity endorsements, in their logic, "putting on Beckham's underwear obviously does not mean having Beckham Mu same body ", they only buy dozens of dollars a dozen supermarket goods. As the opposite of their image, "high handsome" is the group that spend hundreds of people buying panties.
Divided into male underwear as a status symbol
Interestingly, this theory has long been suggested in the UK. In The Body of Men, the author writes: "Men derive their class because of underwear and directly reflect the quality of life. The bottom is often the girlfriend or mother Responsible for the purchase of panties, or buy 10 pounds half a dozen of supermarket goods; middle of the middle class began to 'name printed on the elastic band' annoyance; and the real quality of life, was Paul Smith that 30 pounds a rainbow underwear Pay for it. "
According to the British underwear brand survey, British women spend 21,000 pounds in their life to buy underwear, while men spend only £ 1,200. "Men have almost no complaints about underwear choices," said a spokeswoman for a lingerie brand. "A lot of people are looking for a brand and style to wear for life."
In fact, men can not blame men in modern civilization, men's choice of underwear, far less men's rich. Triangular underwear was born in the 1930s, this maximum exposure to the body for the purpose of shorts with a sense of fit never before, Y-type front cardigan is an epoch-making design. In three months, the triangle underwear sold in the United States 30,000, the United States Cooper and Sons produced "Jockey" brand in short supply, they will be underwear by plane to the United States around the mall.
On the other hand, at the same time, the loose-leafed ancestor of boxer shorts, the birth of boxer shorts, has its roots in the panties "drawers" that have been wrapped around the thigh since ancient times. This boxer shorts combines the benefits of briefs with shorts and underpants, while retaining the short legs and the crotch design, the vertical crop bowl and the opening. Of course, the trouser legs also tighten up, wrapped in the legs, close to the body, both convenient and comfortable, yet elegant view.
However, the polarization of underwear, so that men for the first time this attitude has a small garment tendencies. At least for now, the boxer underwear Cape prevailed, this panty once launched, became the yuppies favorite, they will be such a pair of underwear with low-cut jeans, inadvertently proud of colorful underwear proud, of course, the most Popular is Paul Smith's color bar series, which is Paul Smith's design, the surface of the conservative colors, lined with color stripes jacket together, became the man's "Mensao" ultimate mission.
Male celebrity endorsements lingerie show fitness
Now, in a do to emphasize the strong body as a selling point of the male stars, such as Beckham and the same launch underwear brand Swedish star Lombre, also think plain underwear is their favorite, this Beckham this With the latest series released by H & M, even launched a "longer version" of the plain underwear, and claimed that "This is Victoria's favorite piece." So in the end who is wearing triangle underwear now? According to the British version of "GQ" magazine, men wearing Y-shaped triangle underwear in general there are two: one is successful middle-aged, only three requirements for the clothing, the cover, warm and dressed in TV decent, they are too busy No time to focus on those fashionable style; there is a class of young men in their 20s, they are willing to maximize the display of their body fit, while the triangle underwear will not prevent them from wearing beloved skinny jeans.
It is said that as early as hundreds of years ago, King Henry VIII invented the practice of filling cloths in the folds of the bandage pants, a move that soon became a tendency to highlight male temperament. Because the panties were designed to be hypertrophy profile, want to fill into a "majestic" effect is not easy, so, someone deliberately underwear panty designed a small pocket, specifically for the preference of men filled. At the beginning or mainly cotton-based, and later as the pocket is bigger and bigger, and even some people began to inwardly fill coins to increase visual effects.
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