Although the development of fingerprint locks is not the most important factor in the development of fingerprint locks, it can allow us to do preventive work when conflicts arise. There are contradictions. We must not ignore the existence of contradictions and give up preparations. This is a manifestation of a fingerprint Lock function, that is, the development of fingerprint locks in China.
According to Maslow's theory of hierarchy of human needs, security is the basic requirement of human nature. Therefore, a considerable number of wealthy people lack security and need some early warning functions and settings to achieve their own security. This is necessary to add a special feature to the fingerprint lock.
In addition, some natural disasters and uncontrollable factors exist. For example, when the temperature of a room exceeds the human body, the fingerprint lock has the functions of natural reporting and door opening, which all reflect the need for early warning of fingerprint locks. This may create a very interesting problem, that is, fingerprint locks can be differentiated features, naturally will be better at branding. Because the opportunity to open new categories is at present, so it is necessary to meet the development needs of fingerprint locks.
In this ever-changing high-tech era, the booming biometric technology is stimulating our new needs, gradually changing the way of life in the past, and quietly spreading around us.
When we press a finger on the fingerprint collection window, the front door opens automatically. The way to open the door with the key is gone. If the lens of this kind of pointing is to be put in the past, we can't believe it. It is thought that this is a shot in a science fiction movie, or it is a Nan Keyi dream. However, fingerprinting technology has made this impossible to become the world’s richest man, Microsoft’s founder Bill. Gates once predicted that biometric technology, that is, the use of human physiological characteristics, such as fingerprints, irises, etc. to identify individuals, will become an important innovation in the IT industry in the next few years. As a fingerprint recognition technology in biometrics technology, fingerprint locks are used as a carrier to apply to real life. Fingerprint locks have been developed to a certain degree in Europe and the United States and have become an indicator of the quality of life and life. However, the development of fingerprint locks in China is still in its infancy, and the development trend shows a new round of demand.
First demand: durability
Since ancient times, our basic understanding of door locks is that they can be durable. Durability has become our basic need for fingerprint locks. Because no one wants to put on a fingerprint lock today, and tomorrow he can't wait to replace it with a new one.
According to research data from biological research experts, the average person's fingerprint repetition probability is one in five billion, and after the person grows up to eight years old, the fingerprint is basically fixed and the fingerprint is unique and non-replicable. In the fingerprint technology can provide reliable and accurate identification, and can reset and delete fingerprints based on a good measure of a fingerprint lock quality and safety performance, mainly reflected in the life of the door lock, durability can naturally extend the door The service life of the lock. This is not only the price of the fingerprint lock is generally higher than the mechanical lock, and the installation of the door lock will produce many inconvenient factors.
In particular, people now live at a faster pace, and their minds have been cumbersome with busy work and flooding information. If door locks are not durable, problems like this often arise, and they will have to go in exchange for high-tech fingerprint locks. Instead, it will become a burden. In fact, we can ask a very simple question, why should we install a fingerprint lock, because it can save a lot of unsafe trouble. This is the mental recognition of the door locks for 5,000 years.
Mind recognition highlights the need for durability, and it has become a measure of how good a fingerprint lock is and how safe it is. Durability has become the method of choice for fingerprint locks. This point was demonstrated on the US Keylock high-end fingerprint lock with a hundred-year lock, and its life test was more than 400,000 times. Its strategic intention is very clearly positioning itself as a durable fingerprint lock, showing its long service life characteristics. The need for fingerprint lock durability.
The second largest demand: popularization
Now, the fingerprint lock market in China is mainly used in engineering projects and some high-end locations. However, the fingerprint lock can become a representative of another generation of locks after mechanical locks, code locks, and sensor locks, and naturally it will become a trend of popularization and development.
The reason why fingerprint locks are popularized is because fingerprint locks are compared with other mechanical locks, combination locks, and sensor locks: they are safe, non-reproducible, memory-friendly, can be unlocked in public, highly portable, and never locked. Lost and anti-theft. What's more, fingerprint locks have become a symbol of high quality of life.
Currently, the market is dominated by high-end foreign brands and low-end domestic brands. Compared with consumers, fingerprint locks are still similar to luxury goods. The awareness of fingerprint locks is not high enough, and it is generally at a stage of education.
In the popularization of the market, most of the fingerprint lock brands are focused on engineering projects, and the popularization of the civilian market is basically blank. There is still a huge space as large as the retail market for traditional mechanical locks. This visit to the major building materials market, hardware market, hardware stores, etc., will be able to find the mechanical lock also sing the protagonist, fingerprint locks are only scattered in some high-end building materials center.
The demand for popularization has not yet been stimulated, giving many investors the opportunity to enter the fingerprint lock brand. The key to grasping business opportunities lies in the different price requirements for fingerprint locks and mechanical locks: Fingerprint locks are generally tens or even hundreds of times more expensive than mechanical locks, which is undoubtedly a barrier to the universal development of fingerprint locks. However, the popularity of fingerprint locks is irreversible.
The third largest demand: fashion
Fashion is a sign of progress in this era. Fingerprint locks, as a new tool to change the way of life, continue to lead the fashion of quality home life and space.
This is mainly reflected in the fingerprint lock process structure and design creativity. In particular, the appearance of foreign fingerprint lock brands, popular lines and harmonious colors, let us gently every day, from the feeling that we are enjoying a feast of fashion.
If fashion is said to have created fashion in the fashion industry, then fingerprint locks are the pioneers of fashion in the lock industry. Fashion is worn on the body, let us feel the fashion elements in the jump; and fingerprint locks are installed on the door, let us enjoy the fashion into the life bit by bit.
The high-end brands such as the United States, South Korea, and Israel have performed outstandingly, emphasizing fashionable designs, and surpassing the material of general door locks in terms of process materials. According to a US high-end fingerprint lock brand promotion, its design is to invite international celebrities in the fashion industry to show their efforts in pursuit of fashion and to meet people's fashion needs.
However, the application of fashion to fingerprint locks has certain limitations on the process, unlike the fashion can be rendered colorful. Therefore, the development of fingerprint locks will not be a fashion but a patented technology innovation. Here specifically pointed out that it is hoped that fingerprint lock companies can realize the importance of this.
The fourth largest demand: intelligence
In our country, real estate is also the pillar industry for the development of the national economy, and the intelligence of real estate advocacy is a major demand for the development of fingerprint locks to intelligence.
With the accelerating process of Chinese cities, the momentum of vigorous development of Chinese real estate will not weaken, and as a fingerprint lock for real estate products, it naturally has its own development space. In any real estate project, a concept is consistently emphasized, that is, an intelligent home, the use of fingerprint locks, will naturally increase the image of the project, so that the implementation of the project packaging to the details, reflecting the real estate project quality another height.
This is the reason why fingerprint locks are popular in engineering projects. Of course, smart phones, smart furniture, and so on are catalyzing the trend of intelligence. We now all have such a perception that smart products are good and represent the identity and status of users.
This is a trend spurred by demand from many parties. Whether it is an engineering project in order to achieve its intelligent promotion, or civil life pursuit of intelligent enjoyment. The trend of intelligent fingerprint locks is inevitable in China. Otherwise, now many fingerprint lock brands are promoting the concept of intelligence, but unfortunately do not grasp the core elements of intelligence.
The fifth largest demand: early warning
There are contradictions. We must not ignore the existence of contradictions and give up preparations. Although the development of fingerprint locks is not the most important factor in the development of fingerprint locks, it can allow us to be prepared to prevent conflicts when dangers arise. This is a manifestation of a feature in fingerprint locks.
According to Maslow's theory of hierarchy of human needs, security is the basic requirement of human nature. Therefore, a considerable number of wealthy people lack security and need some early warning functions and settings to achieve their own security. This is necessary to add a special feature to the fingerprint lock.
In addition, some natural disasters and uncontrollable factors exist. For example, when the temperature of a room exceeds the human body, the fingerprint lock has the functions of natural reporting and door opening, which all reflect the need for early warning of fingerprint locks.
This may create a very interesting problem, that is, fingerprint locks can be differentiated features, naturally will be better in branding. Because, the opportunity to open a new category is at present.
Sixth largest demand: diversification
Many fingerprint locks are now relatively simple in style. A fingerprint lock on a Korean brand actually has only one style. When consumers need to see more colors, they can't find the second product.
Although this has a corresponding and single item for branding, when a consumer does not like the appearance of silver, the brand basically loses the role of sales. This may be the problem that the previously mentioned process cannot be broken.
Diversified demand Many domestic brands have done a good job, especially in appearance, not only to open the category of children's fingerprint locks with the zodiac, but also can have different styles and different colors, so that consumers can greatly increase the selectivity.
This should remind the fingerprint lock brand, not the more styles the better, but according to the market dynamic information, combined with the cognitive characteristics of their own consumers, in different stages to develop different types, continue to replace the original style with a new style , Make consumers feel that the product is diversified.
Seventh largest demand: convenience
Facilitating is already the advantage of fingerprint locks, but consumers' needs are felt to be convenient from physical products to situational experience. This is the embodiment of leap from quantity to quality.
Fingerprint lock advantage of convenience from the product speaking, you can not have to carry the key, bid farewell to the era of the key to open the door; there is no key, naturally did not forget the key, can not find the key, the loss of the key trouble.
However, consumers want to open and close the door, fingerprint locks can give consumers more globrand. Com handy experience. This is something that fingerprint lock companies must pay attention to, especially in the open up of the civilian market, if there is no need to focus on the convenience of demand, then in the image store does not render the scene experience function, consumers can not recognize the fingerprint lock The added value.
The needs of consumers have already told us that these are two different eras. Fingerprint locks not only have a tendency to be convenient in terms of functionality, but also have a convenient value expression in contextual experience. People need psychological superiority.
The eighth largest demand: branding
Brand consumption is an inevitable trend, fingerprint locks are no exception. Since most of the fingerprint lock brands have focused on engineering projects in the near future, most of the projects rely on relationship marketing. Therefore, most fingerprint lock companies do not have the power to brand.
Although the lock is a product with a low interest rate, it is not as popular as the FMCG. But branding is essential. In terms of brand promotion, Chengdu Putaisheng, South Korea’s Samsung, and Israel’s model music are all based on high prices, and are committed to creating high-end fingerprint lock brands; while Di Ji is based on the concept of economic fingerprint locks. From your door lock expert's attempt to transition to your fingerprint lock expert, Arthur recently publicized the category of smart anti-riot locks, and so on.
Also, in terms of credibility marketing, the Golden Key using the Olympics, Probak with the Bird's Nest, have also shown a good momentum of brand development, but the brand lacks the expression of connotation and the effective way to spread.
In particular, huge market demand exists. Nowadays, some fingerprint lock brands have invested in marketing and dared to invest large amounts of money in television advertisements. They tried to support investment and instigate the huge market of fingerprint locks. However, in the process of branding, it may still need some effort. Otherwise, it's not just a sigh: I know that half of my advertising غير مجاز مي باشدts are wasted, but I don't know if it's half that. It's all about wasting time on corporate resources and branding.
This is a trend spurred by demand from many parties. Whether it is an engineering project in order to achieve its intelligent promotion, or civil life pursuit of intelligent enjoyment. The trend of intelligent fingerprint locks is inevitable in China. Otherwise, now many fingerprint lock brands are promoting the concept of intelligence, but unfortunately do not grasp the core elements of intelligence.
