Star City International (Hong Kong) Industrial Group Co., Ltd. was established in 1999, is a research and development design, production and sales as one of the new thinking clothing enterprises. Its famous brand " ECA " and "Garden Street 19" brand, advocating "elegant" and "fast fashion" brand culture, designers around the world to bring together fashion trends to meet the diverse urban women elegant, stylish dress needs .
Dongguan City, Boye Clothing Co., Ltd. Star City International as the domestic brand management agencies, the company of "efficient, service, quality," standardized management, and customers "win-win" concept of cooperation, after several years of efforts, has now brought together More than 300 franchisees all over the country are committed to cooperation.
ECA Women with a strong backing I believe we also want to know, either the dealer or the people you want to join are unable to withstand it, the following will come to listen to the game clothing company investment manager Mr. Ray one by one for us Answer it.
Reporter: Manager Lei Hello! Please tell us about yourself.
Ray Manager: Hello everyone! I am ECA Lei Shi Ming
Reporter: Women's clothing industry has always been a hot, though the fierce competition, but joined the women's dealer is still in an endless stream, then first asked Ray Manager on the game clothing and ECA brand to make a brief overview of it, so that more Dealers know, understand.
Ray Manager: We set up the game clothing is 1999, we first started as a design work, in a few years we have become a national e-commerce company partners, from 05 onwards, we started contrarian and Health introduced a new brand NO.19, and NO.19 to 07 we launched the ECA brand, in 2008 we officially make a line of investment, the development so far we have more than 300 in the country Affiliate.
Reporter: Now more and more women's pursuit of fashion style, our ECA main product style is like? It is mainly for what kind of consumer groups?
Ray Manager: ECA After a decade of precipitation, a decade of exploration of the market, we initially from the world to a single product dress, the overall direction of our current style is elegant, art, fashion three categories as the theme.
Reporter: franchisees in the choice of brand factors will be considered many, such as product style, price, etc., there is more important point is the company's joining policy. So ECA's joining policy is like?
Ray Manager: Our ECA consumer groups are in the 25-45 age group, for women of this age she fashion, art style requirements are relatively high, but we ECA after so long development, but also to meet the market Demand, so now is a غير مجاز مي باشدt-effective support, so some of our style of design are to promote غير مجاز مي باشدt-effective, so this is our ECA in the market as a core competency.
Reporter: 2015 has more than half of ECA's achievements are obvious to all, the good news is the new store opening, followed by the expansion of the brand investment in this area what plan?
Ray Manager: After a dozen years of development, we are still relatively researching this market, including a trend in the future. We encourage existing distributors to carry forward some of their management methods and allow them to expand their surroundings Of the field, so that dealers more business, as well as multi-regional operation, and slowly into a chain and then become a branch and the company's partners in this nature, but we will also develop some blank area, we still know more about the customer to go development of. We will also gradually expand this advantage.
Reporter: Manager Ray clothing manager as a clothing brand, for the apparel industry certainly have their own unique view, that you can share with you under the future you think the apparel market will be how to develop?
Ray Manager: For the current year, online and offline Internet may have some conflicts with some of our traditional modes, but I am just the opposite of these notions, not so much an impact as a good direction for transformation, and now we The company and my personal recommendations for customers will also be integrated into some of these popular models in the development of the use of the Internet now also very much, so will the Internet into the usual promotion can be considered a future advantage. For the future of investment I am still very confident.
Reporter: Interview with the last ray manager talk to us about a ECA development plan.
Ray Manager: We have also talked about some of our products before the style, including future plans are small here to sum up, our ECA development, the core of a product this is a must, any marketing is to build on the product At the core and in the future, the quality of ECA will be higher and higher in the future. However, we will not change our original tenet. We must integrate elegance, art and fashion into our life. This future trend of ECA will be adopted later. More high-quality fabrics. For example, cotton, etc., we still have to focus on غير مجاز مي باشدt-effective needs, allowing customers to buy a very high price of goods, for some future marketing of our market, we tend to encourage distributors, the development of peripheral customers and more Shop management model, so dealers become our partners, we will focus on the development of a blank area, continuous innovation, I believe the future we will be more and more stable.
Reporter: Thanks for the wonderful sharing of Ray Manager. Today's interview is here first. Wish the future development of ECA brand to a higher level. At the same time, I would also like to thank Game Garments for the support of China Beauty Network .
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