August 28, 2011, " Love yarn baby" underwear store in Yiwu, Zhejiang officially opened, the owner is a two-year college girl Sun Xiaoxiao (a pseudonym), the store's elegant interior decoration, romantic and warm, beautifully designed window Show colorful underwear, in the soft light against the background look even more colorful, soothing light music flowing quietly, to every lady to bring a relaxed, pleasant feeling, in the face of different Shopping environment, which woman can miss such a personalized shop?
Sun Xiaoxiao told reporters that after graduating from college to enter a foreign-funded enterprises to do high-level white-collar workers, income is not expensive, but gradually feel 2 years later that monotonous work in no way challenging, nor suitable for their own character, so the idea of initiation of their own businesses. On a chance, I saw a news online: China's underwear sales in more than 100 billion yuan a year, about 20% of the rate of growth, a number of their own inspection and found that opening a lingerie shop is indeed a market prospect of the industry , In a large number of underwear brands , I chose the first brand of domestic health underwear - Love yarn baby, although modern women pay attention to the beauty from the inside out, but pay more attention to health, so as love yarn such environmentally friendly health underwear Will be popular, become a trend. Sure enough, the best selling in the store is love yarn Baby magic ring bra, a lot of ladies online learned all the benefits of memory bra, into the store directly asked, which is the memory bra? Some simply buy a few sets, there are sisters and girlfriends brought.
At first your parents support you? Reporter asked. "At first my parents did not agree, and later my parents decided to look at me with a firm attitude. After they read my plan, they decided to give me financial support. In fact, the rent and purchase غير مجاز مي باشدts of the store only غير مجاز مي باشدt more than 80,000 yuan Yarn headquarters also waived the initial fee of 5,000 yuan, thank them very much! "Sun Xiaoxiao face excitedly said.
Where does your source come from, stable? Sun Xiaoxiao told reporters that the shop in the most prosperous Jinhua location, there is a certain amount of traffic itself, through the introduction of new customers and customers have developed a number of new groups, there are many potential customers, anyway, I really worry about it market! Now income and source basically stable. do you know? Opening day turnover of more than 10,000 yuan, I heard 2012 Love yarn headquarters to create 6,000 annual income of 100,000 manager, I think I have full grasp ah! Anyway, give more than work hard, one is not angry, two no pressure, three can make big money, four is to create a solid career.
Sun Xiao Xiao She told reporters that she is now preparing a unique Valentine's Day promotional activities aimed at attracting the surrounding business white-collar workers and college students and other customer groups, so that they make a lot of money.
As we all know, in recent years, the rapid development of China's underwear industry, but the phenomenon of serious homogeneity, especially the second and third tier brands deep homogeneity quagmire. We noticed such a phenomenon is a street at the same time there are several underwear shop opened, in addition to different names, product styles, display methods, sales practices and even promotional promotions are exactly the same, consumers face thousands of underwear A visit to the other stores do not have to read, very few repeat customers. Some underwear brand can not remember simply underwear, and love yarn underwear both style design or material using high technology content, while giving its fashion elements and cultural connotations. Especially with the memory alloy ring Love yarn Baby Magic Bra not only has a high rate of return and customer loyalty, but also easy for consumers to remember, repeat spending.
Love yarn apparel group executive director and marketing director Zou Jifu said that at present, China's underwear market competition more and more fierce, underwear companies have to play price war, marketing war and naval battle, the غير مجاز مي باشدt gradually increased, less and less profit, if the underwear Enterprises lack of brand differentiation, it is easy to beat competitors. Love yarn to create differences in the brand made a tireless efforts in 2012 Love yarn continue to work hard in this regard, plans to build six multi-millionaire, 600 millionaire, 6000 annual revenue of over 100000 manager and Clerk, to franchisees across the country to create more opportunities for making money.
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