Farman children underwear brand classrooms: businesses, shops understand the needs of consumers three strokes
Demand is the driving force of consumers to buy, and consumer demand will never be completely satisfied, therefore, fashion underwear manufacturers and operators must find ways to understand customer needs. Famen brand underwear company Chen said that the following methods can be used to understand the needs of customers:
1. Careful observation: The so-called observation is not to ask consumers questions, but by carefully observing and recording the data, and then summed up the statistics and draw conclusions. When the pedestrians concerned about the shop window, into the store selection, her eyes stay in a piece of underwear, indicating that she was interested in this brand of underwear.
Survey method: divided into questionnaire method, access method, telephone survey and group discussions.
Questionnaire method. Using written questions directly to understand the needs of consumers, including their understanding of the goods, ideas and what are the new needs, shopping time, place and frequency.
As the questionnaire is used too much, consumers have become accustomed to, will not be too concerned about, so the recovery rate is lower. So the best way to attract the attention of consumers. The best answer is checked by the consumer.
Precautions:
(1) Mainly to the buyer's investigation. Except for regular items such as gender and age, it is better to focus on sensitive issues at the end, so as to prevent customers from feeling uncomfortable with the questionnaire.
(2) the investigation of the brand and fashion underwear products. According to the characteristics of different brands to design the most hope to understand the problem, choose the best answer in detail, the wording properly and understand the preferences of customers.
(3) to investigate the purchase channels and methods. This problem is very detailed, for example: How do you know the brand? The answers can be listed: newspaper ads, fairs, sales staff publicity, windows, friends and so on. Under the item at the place of purchase, list the locations of all retail stores currently under the brand. In order to encourage consumers to fill out the questionnaire carefully, if it is the postal form in addition to postage payment, but also the establishment of investment activities; if the scene is signed, consumers may be presented souvenirs thanked.
Access law: that is, direct interview customers. Its advantages are: 1. Do not have to worry about the recovery rate; 2. Feedback quickly; 3. Flexibility. Drawbacks are more expensive, more time required, and some customers are reluctant to receive interviews.
3 data analysis method: that is, analysis of industry data statistics, commercial sales reports, authorities survey report.
This method is the use of empirical and statistical methods to reveal the changing relationship between demand and demand types. According to the family income and expenditure to determine the type and proportion of consumer demand, inferred the purchase of branded underwear spending and clothing trends.
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