Snap glasses sell straight down 35%, want to rely on AR Dongshan relapse
On August 15, Heihe was informed that according to Snap's second-quarter financial report, Specnaples sales of Snap smart glasses fell sharply by 35%.
The second quarter financial report showed that "other income" (mainly sales of Spectacles) was 5.4 million US dollars. In the first quarter, "other income" was 8.3 million US dollars. According to Spectacles conversion of 0 per pair, Snap sold almost 64,000 pairs of AR glasses in the first quarter. In the second quarter, it sold only about 41,500 pairs, and its sales volume was reduced by 35%.
In June this year, Snap started selling Spectacles in the Snapbot vending machines in Europe in order to expand sales, but sales are still not satisfactory.
Previously it was reported that Snap is developing the second generation of Spectacle and plans to use the AR function as a new selling point to attract consumers.
Snap's second quarter earnings this year showed that company earnings are not optimistic. The revenue was US2 million, a year-on-year increase of 153%, but the net loss was US3 million, an increase of 282% from US6 million in the same period of last year.
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