Paula Swiss brand underwear for women to bring beauty and health
Emphasize the combination of health beauty, body shaping and health care, and define the product style with ***y, fashion, health and dignity. Using high-tech materials and techniques, combined with oriental female body shape, using principles of ergonomics and mechanics, combined with principles of traditional Chinese medicine , To bring beautiful and healthy body shaping underwear for women.
Brand Positioning:
Body shaping underwear fashion health experts.
Consumer groups targeting:
Mainstream consumer groups targeted 25-45 year-old pursuit of health and quality of life of intelligent, intelligent women.
Brand price positioning:
The main product (bra) price positioning at 198-268 yuan.
Brand culture concept development strategy: product differentiation, service specialization, market standardization.
Design philosophy: fashion, health, dignity, science and technology.
Development goals: to create the body shape underwear brand personalized field.
Business philosophy: integrity and innovation, the pursuit of excellence, win-win cooperation and dedication to society.
Brand "6S":
1, brand style: ***yFashion / ***y, stylish;
2, product features: Salutary / health care;
3, design features: Scientific / scientific;
4, Features: SafeKeeping / security protection;
5, body shaping effect: Salient / prominent;
6, consumer group positioning: غير مجاز مي باشدacious / wisdom and wisdom.
158.75 mono perc half cells
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