Baiyou Ti: leading the local high-end brand new direction for the development of underwear
Under the background of increasingly competitive underwear market, building a local high-end brand has become a strategic goal of many smart enterprises. However, it is not easy to build a local high-end brand, which requires enterprises to have good brand planning and brand differentiation. At the same time, the key to a successful high-end brand positioning lies in the refinement of the brand's core values, so that consumers can clearly distinguish and remember the brand's interests and differences.
Baiyou Ti core selling point is the brand difference, it is not only distinguish with other underwear, but also underwear sales and brand communication also play a role in fueling. In the underwear brand increasingly serious tendency of homogeneity, companies have to create a core competitiveness of high-end brands, we must first reflect the differences of products. Bai You Ti use high-tech liquefied titanium fabric, it has other brands do not have the qualities underwear , this is the nature of brand differentiation. It is known that titanium can regulate the body's natural current through cell ionization. When a woman wears underwear made of liquefied titanium, it relaxes muscles as her body temperature increases, and it also promotes blood circulation and slow down muscles Soreness, prevention and elimination of fatigue, the breasts from the traditional imprisonment of underwear liberated. Baiyou Ti's value is mainly reflected in the provision of high-end underwear not only for female friends, but also for them to solve the practical problems of breast health, prevent breast disease, relieve muscle soreness, to meet individual needs, so that consumers remember the brand and eventually become 100 gifted Ti's loyal fans.
100 gifted Ti price positioning in the 680-980 yuan, the audience is 25-45-year-old senior white-collar workers and elite women, the core value of the brand is luxurious and noble, science and technology, elite women wear 100 gifted Ti is not just material The demand is more spiritual satisfaction, choose Baiyou Ti underwear is the choice of a healthy attitude to life, but also the interpretation and interpretation of the underwear culture, with Bai You Ti is tantamount to show that he is a successful woman, wear a hundred Excellent Ti underwear has become a symbol of wealth and identity.
100 gifted Ti has boldly ahead of the design style, environmentally friendly high-quality fabrics, scientific tailoring and renowned underwear industry, its elegant luxury distinguished style in the quarterly underwear counters are particularly compelling, highlighting the brand's charm and become Underwear industry upstart. In addition, Bai You Ti also has thin, breathable, bactericidal, skin care and other characteristics of high income for women, with the desire to pursue high quality of life, and Bai You Ti high-end underwear just to meet their needs and Value experience.
Baiyou Ti to quality as the cornerstone of women's health care responsibility, customer experience as a starting point to create a century brand as a strategic goal, dare to face the urban elite women more and more critical eye, the real combination of Chinese domestic consumer demand and the Manufacturing, take the brand differentiation of the marketing line, highlighting the strength and confidence of high-end brands, Baiyou Ti leading the local high-end brand new direction for the development of underwear.
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