Evelyn joined the film and television industry, "Ode to Joy," ushered in April "lick screen season"
In the film and television industry with the wave of the Internet has been an unprecedented development today, more and more clothing brands to join the ranks of film and television marketing. At the same time of offering products, apparel brands want to maximize the promotion effect of غير مجاز مي باشدt-effective, get rid of the advertisement form of simply implanted products, advertise through movie content and online and offline channels, trigger the resonance of consumers, and drive sales. The company has won a brand new height.
In April, Evelyn hand in hand with the two women's brand Evelyn, Shifan Li as the three film and television drama "Ode to Joy," "I am Du Lala" "who's youth is not confused," the women's sponsor, welcome us April "lick screen season."
The "lick screen season" by the Zhejiang TV contractor "Happy Ode to" launch conference as the opening, recently, Wang Kai, Liu Tao, Jiang Xin, Wang Ziwen, Qiao Xin and other television series of creative staff gathered appearance, Evelyn also participated as a sponsor This event.
The drama is adapted from A Nai's best-selling online novel "Ode to Joy," an urban inspirational workplace drama directed by Kong Sheng, which is called "*** and the City" + Chinese version of "Friends" + Workplace "Love Apartment" . The play will be landing on April 18 Zhejiang Satellite TV and Dragon TV, is noon sunshine group another push for.
Eveley joined the film entertainment industry for 15 years, cooperating with the group's TV series "He Came, Please Close Your Eyes" and got many consumers' approval.
In the choice of film and television, Evely has his own opinion, in addition to focusing on the film's own script plot, the positioning of the crowd positioning is also valued by the company, Evelyn brand positioning of the core target population between 25-35 Independent and modern women, while the portrait of the five actresses in "Ode to Joy" is very much in line with our brand positioning. The company hopes that while enjoying a comedy, the audience will also be able to arouse emotional resonance in apparel products to reach the brand and drama Win-win situation.
As an apparel retailer with a complete online and offline channel, Evelyn currently owns three major women's clothing brands, Eveley, Shifanli and Mai Meng. The company has developed more than 800 brands with its strategic direction. Home stores, 15-year full-year sales growth of nearly 40%, Lynx double the same day sales double-billion net sales, women ranked 11th. Eveley company since its establishment in 2001, has maintained a low-key and pragmatic attitude, the company pay more attention to customer experience, that stores, products, services is the best advertising. Evelyn will continue to uphold the spirit of such ingenuity, to bring more surprises to consumers.
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