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Yesterday from Wuxi extraordinary Love Garments Co., Ltd. was informed that the company spent heavily to sign the domestic first-line male star Huang Xiaoming, the company well-known trademarks of China "extraordinary love" underwear for two years of image endorsement. The person in charge of the company said that the apparel industry is fiercely competitive. There are many garment enterprises in Wuxi. For a long time, it has mainly taken the low-end and low-profit line. It has taken the opportunity to start its own brand and hold the example of long-term development for the industry.

Extraordinary love Huang Xiaoming - surrounded by the feeling of happiness

Huang Xiaoming popular front for the domestic obvious, across multiple areas such as film and television songs, there is a versatile artist, especially loved by young fans. Huang Xiaoming endorsed a number of well-known brands at home and abroad, was the world's third-largest luxury brand Gucci's first Asian spokesperson, OLAY men's world's first male spokesperson and the Swiss Tissot watch Greater China Ambassador, has a very high popularity .

Extraordinary love Huang Xiaoming - surrounded by the feeling of happiness

Wuxi extraordinary Love Garments Co., Ltd. started in 1998, Jiang Jianjun, chairman of the company said that he engaged in textile production more than 10 years, the industry and the market has a deep insight. From joining the thermal underwear industry began to find thermal underwear existence of a single function, style, color simple enough, the lack of use of new materials, so committed to the improvement of the industry. To this end, he from the use of new materials, new product development, new style design, and many other aspects of corporate technology advances, in order to promote the upgrading of products. In recent years, the company introduced hundreds of new self-designed underwear every year, focusing on the younger style colors, thermal underwear to fashion. They take the lead to young consumers as their key customers, widely used in new product development jacquard technology, the production of underwear jacquard decoration sparkling fashion highlights, very popular with young people.

In addition to the upgrading of the product itself, the extraordinary love underwear also pay attention to brand building and image enhancement. Companies adhere to the brand as the core, committed to upgrading underwear clothing culture, to create a new concept. In 2006, Zhang Xinzhe, Taiwan's Prince of Songs, was hired as spokesperson for the brand image of extraordinary love. Zhang Xinzhe's love song and extraordinary love of the perfect combination of love and culture, leaking interpretation of the extraordinary love underwear brand personality. In 2007, the extraordinary love of the trademark was rated as China Famous Brand, since then, the brand's development strategy to the next level. In 2009, the company teamed up with film and television star Wu Yih-tung to elevate the image of internationalization to the level of the brand image strategy. The original love culture was extended to the inspirational spirit and beliefs of life, and promoted the brand image of extraordinary love to embark on the era , International route.

Jiang Jianjun introduction, extraordinary love chose Huang Xiaoming as an endorsement, it is fancy its influence in the young people. "Underwear factory in the past are mostly small profits but quick turnover of the course, and even are engaged in OEM processing, but now may not be able to sell more profits, and even slow sales, we have so many years of practice proved that the elderly do not make money, The strongest spending power or young people.Hope through Huang Xiaoming's endorsement, enhance the brand meaning of extraordinary love, attract more young, high-end customers, the product value chain to research and development and marketing extension.

Jiang Jianjun said he even want a good slogan, called "extraordinary love surrounded by happiness feeling." "Underwear is the most personal, we want consumers to wear our underwear after not only a warm feeling, as well as the feeling of happiness."

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